Hi.
My name is David Kraiker. I'm
a Geographer and a Data Dissemination Specialist at the United States Census Bureau.
We are going to take a look at Census Business Builder today
just to illustrate how you can
find information at a tract level.
So this is the URL at the top,
www.census.gov,
G-O-V.
Once you get here, you would go to "data tools and apps."
Click on that,
and then you will scroll down
until you see
"Census Business Builder." Everything here is in alphabetical order.
Census Business Builder, I do click on that,
and we are looking for the small business edition.
I will
click on that. It is on the left.
And once you get here, you do have to select
an industry even if that's not what you're interested in,
but I will select "bakeries,"
and then I come over here to the right and I have to start looking
for something, and the best way to start is just with a zip code,
if you know that, so I put in 07079,
which is where I live,
and I say "go to map,"
and once I get to this map, you are going
to see that I will switch over to a tract level.
So
up here, this my location, I'm going to select tract instead of zip code
and it will retrieve those geographies and show them for me on the map.
And so as you can see, the map is populating.
It now has tract information in there.
It has
population data over here on the right.
You can actually change the map, reconfigure it to
look differently if you wanted to,
but we are interested in Tract
Number 193, so I'm going to click
in that tract
and it does select that for me.
Notice that here,
top center,
it is now --
has the information "Census Tract 193, New Jersey."
It has total population.
I can actually parse that down a little bit if I wanted to.
I could look at socioeconomic characteristics
if I wanted to
and select that.
I probably have to select median household income,
select,
and it is going to map that information for me.
It is using a choropleth map with color.
You can change the colors over here on the right.
You would click, if you can see my cursor,
lower right, there's a little gear here. If you click on that, you can
manipulate the colors a little bit if you wanted to,
but this is looking at things at a tract level, Tract 193 right here
where I'm circling around with my cursor.
Down here in the lower left,
there's a little window. I will expand that window
and you can get some basic information about the people in Tract 193.
You know how much money they make --
degree that they have, home ownership, but you can
actually get more information
at the very lower left.
If you click on "create report,"
you can now look at some of this information.
So for example, my potential customer is number two, I clicked on the left,
and it will give you all this information about people who live in that tract
and gives you a little bit of insight as to whether
or not you may want to put your business there.
So
once again, this is called "Census Business Builder." It's a local business edition
and you can get information about the tract
level information there.