I assume that you already know how to teach writing but you want to know how to teach
writing online.
I've discovered the best approach to this that will not allow you to teach online.
But it markets your teaching services automatically to people who've never heard of you before.
Okay, first, we're going to talk strategy about teaching online.
Then we're going to talk about how to start your videos and then how to keep people's
attention.
I'll then teach you the most efficient way to prepare your content.
And then at the end of this episode, I'm going to share a strategy about how you can get
found or how more people can find your videos.
I make hundreds of educational videos every month on YouTube.
This is my expertise and I help lots of educators do the same.
In fact, many of them are doing extremely well financially.
Several of them are making 6 figures every month and we follow this exact strategy.
So, here's the strategy.
People all around the world right now are searching for your expertise.
And what we do, how we help them you because they've never heard of you before, we make
videos that answer their questions when we put these questions on YouTube okay?
So, people go on they do this search on Google or YouTube, they find your video answering
their question and they make eye contact with you as they watch that video.
And they learn to like you and admire you and they want to hire you.
I've said that phrase before.
It rhymes and it's kind of catchy.
But think about it for a minute.
You've created a 10-minute video and you put it on YouTube and it answers someone's question.
They're really appreciative that you've answered their question.
And they see you as the expert on that topic.
Now, it doesn't take much then to people for get to a point where they want to hire you.
Maybe they subscribe and they watch a couple of more videos.
And then they've gone and checked out your website and they learn to see what you offer.
The first step is to start with keyword research.
And there's a tool that does this all for you.
So, I just got to show you this.
This is called the keyword magic tool.
The company that makes this is SEMrush, Semrush.com.
Let's just type in "writing" and I'll hit search.
I'm going to come over here and hit this button that brings out the magic of this tool.
It's the question's button.
You got to turn that one one and then I like to make my questions really specific.
So, if I go to word count of 8 or more, then I'll find some really, really specific questions.
So, if I'm wanting to teach writing online, let's find some questions that really apply
to me.
What type of writing is most similar to an autobiography?
Okay, I can make an episode about that.
Alright.
What is the main difference between fiction and non-fiction writing.
Okay, for me it's obvious.
But a lot of people are asking that.
500 people per month are asking that.
So that could be an entire episode where you showcase differences.
Oh, I found a good one right here, "What are the steps of the writing process?"
So, if there's a process that you take your clients through.
First, you do this and then you do this part and then you go through and you do that.
Whatever the steps are, people are searching for that.
And so, that would be a great title for that episode.
And look the one right after it.
"What should be the first step in the writing process.
You can make a whole episode just about that first step and go really deep.
Another one right there.
"How much money can you make writing a book?"
Just give the answer.
You can share your own experience and how much money you've made from one type of book
versus another.
You could talk about traditional publishing versus self-publishing.
Or you could share examples of other people that you know and how much money they've made
from different types of writing.
Okay, I'm going to scroll down here.
We're still in high numbers.
I like to start with phrases that are in the 10 to 100 searches per month range.
Just so I know that there's no competition.
And so, there's a lot.
Let's just see I can find any...
Ooh, "How do you get an agent for writing?"
That's a very specific topic.
"How do I assess writing skills in an interview?"
I don't know if that matches your expertise or not.
But that's definitely a very specific question that you could answer in an episode.
This next one: "How to be a good storyteller in writing?"
So, the magic of a tool like this is 2 fold.
One, you get a lot of different ideas.
You're never going to run out of ideas on video topics to make.
And then 2, following this step, it makes sure that the videos that you're making and
putting on YouTube have marketing built into the.
Instead of just making an amazing video that teaches amazing things and putting it on YouTube
and hoping people watch it, you do this first, you put this video on YouTube and you know
who's going to find it.
People who were typing these questions are going to find your video.
And those are the prospects that you're looking for.
Now, hold on just a minute.
I just noticed that you haven't subscribed yet.
So, there's a red button.
Go ahead and click that red button and subscribe to this channel and then right next to it,
there's a bell.
Click that button as well.
that turns on alerts so that each time I upload a new episode, you'll get an email from YouTube
and you won't miss a thing.
Once I have titles selected the list of videos that I want to film and I'm ready to prepare
to content, I use the same outline every time.
This is what the outline looks like.
I got my title.
I can make notes about my intro if there's anything I want to say specifically in the
intro.
I remind myself to give content hooks.
Then I have several bullet points where I can just put the talking points of things
I want to talk about throughout the video.
What I want to talk about first, second, third.
You know, I might end with a story.
And then I always have a very specific call to action.
Whether I'm recommending the video that they should watch next or the lead magnet, the
free gift that they can get by clicking the link below.
Now we already talked about your titles.
Remember, this is probably an 8 or a 9-word phrase.
That's where your title is.
And your intro, you're basically reading the title to them and then telling them why it's
important.
So, "Hey in this video, we're going to talk about this ___" Long sentence.
"I've been doing this for years" or "This is really going to change your life, right?
So, something profound, something that's a why of why they need to watch this 10-minute
episode.
We're going to talk about the content hooks in a minute because you need to have content
prepared first.
One way that you can think about it is in time.
Like, I'm going to spend a minute here.
Then I'm going to spend a minute here.
I'm going to share a story.
Maybe that's 2 minutes.
I got another minute here.
You'll know the time as you go along.
Now, when you prepare it this way, you don't want to memorize it and on filming day trying
to remember all bullet points because guess what?
You can pause.
I'm pausing a whole bunch while recording this video.
But I know that my editors will just edit out those pauses.
And what I have all my clients do is they do point number 1.
They look at their notes and then they come and they look into the camera and they deliver
point number 1.
They might talk for 1 minute, 90 seconds, maybe 2 minutes.
Then they finish point number 1.
Then they come back, they look at their notes.
"Oh, yeah, that's what I was going to talk about next."
Then they come back to the camera and they deliver point number 2.
They're not thinking about what point number 3 is.
In fact, we want them to intentionally pause after they're done talking about point number
2.
They come back to their notes, they look at point number 3 and they, "Oh, yeah.
That's what I was going to talk about next."
They look at the lens of the camera and they deliver point 3.
This is the best way to prepare your content because one, it's simple.
You're not writing a lengthy script that might take you a couple of hours to prepare for
one video.
Now, you can just bullet point the talking points.
And maybe 5 minutes, maybe 10 minutes and that episode is prepared.
And you can take the burden off your shoulders of having to memorize all this content because
you've just got memory joggers.
I'm going to talk about this first and then I'm going to talk about this second.
And you're going to pause between each one.
When you start your episode, all you need to do is 2 things.
Okay?
You need to say what the video is about and then tell them why they should watch.
So, when you do keyword research, you find that phrase, that question that people are
asking.
In the case of this video, it's how to teach writing online.
So, when I started the episode, I mention what the video is about and then gave a why.
So, let me even try another one.
I don't remember what I said.
"Welcome back.
In this video, we're going to talk to you about how to teach writing online.
You probably already know how to teach writing.
Well, I've figured it out the best strategy of how to teach writing online."
So, it's really as simple as that.
If the title of my video was to "How To Invest in Real Estate with No Money", this is how
I would start it: "Welcome back.
In this video, I'm going to teach you how to invest in real estate with no money."
I've done it dozens of times.
I've figured out the best strategy that has the least risk with the highest profits.
And I'm going to teach you my strategy in this episode.
Or if the title of your video was How to Get Your Kids to Listen Without Yelling, I might
say, "Welcome back.
In this video, I'm going to teach you how to get your kids to listen without yelling.
Because sometimes, that's all we can do is just yell.
And it seems to like escalate, escalate, escalate.
We yell and finally, they listen.
Well now, I'm going to teach you how you can get them to listen the first time so you never
have to get to that point."
So, now, you try it.
Take one of the questions that we find doing keyword research about writing.
You know, how to do such and such.
Let me make up one like, "How can a teenager learn to write fiction?"
Alright?
So, I might start the episode, "Welcome back.
In this episode, I'm going to teenagers and how teenagers can learn to write fiction.
I've been a writer for 40 years and I've taught many teenagers and they've learned how to
write fiction so, I'm going to share with you what I taught them."
Something like that.
After you've done your intro and the little opener has played, your little branding piece
that's 6 or 8 seconds long, then comes the content.
And you want to start out your content with content hooks.
So, I want to demonstrate how not to do and then a better way to do it.
So, on the outline here, I'm going to just demonstrate with this title --"How to get
of strepthroat without antibiotics".
Now, Doreen Spackman, she's the expert on this topic.
She taught it to me.
I've used the remedy many, many times.
So, I'm going to pretend that that's my expertise.
Okay?
And here's my outline.
You notice, I've got 3 words or 1 word or 2 words, okay?
Very simple outline.
I've got 6 different points that I'm going to cover in the video.
First, let me demonstrate how not to do the content hoooks.
Alright.
As we dive into this topic of how to get rid of strep throat without antibiotics, really,
you just need 3 ingredients.
If you go grab some garlic, some cayenne pepper and some raw honey and you mix that together,
you take that, it will wipe out your strep throat.
I just gave away the whole episode, right?
Why are people going to need to watch longer.
Or maybe they don't believe me.
Maybe they think, "Oh, that sounds to good to be true.
let me go find a better video."
Or maybe they don't believe me and they go leave to see if they have those ingredients
in their kitchen.
Who knows?
But they're certainly not going to stick around for the full episode.
So, here is a second attempt that I'm going to set some content hooks that create curiosity.
Alright as we dive into this topic of how to get rid of strep throat without antibiotics,
first, we're going to talk about why not antibiotics.
And there's some good reasons why you might want to consider an alternative.
Then there are 3 ingredients.
We're going to talk about each one and how each one is a natural antibacterial and a
natural antiviral.
It's amazing stuff.
Then we're going to go to the kitchen.
I'm going to show you how to prepare this and how to take dosage and whatnot.
And then I'm going to wrap up with a story.
My son when he was really young, he had a high fever, he had strep throat.
And we use this remedy.
He also experienced a side effect that you're going to want to know about because you're
probably going to experience this side effect as well.
Alright, let's dive in.
Did you see what I did there?
Did you see the difference in the first and the second one?
Hopefully, you see how the second one really would create a lot of curiosity and didn't
give away the secrets.
The whole goal is to create curiosity.
And help them think, "Wow.
This is an amazing video.
I'm excited to spend the next 10 or 12 minutes watching this episode."
Now, let's talk about the end of the video.
You want to have a call to action if you want you channel to be profitable, right?
If you want to make revenue where you want to hafve customers and clients, you need to
ask them to do something.
But it's actually easier than you might think.
You have to sell them anything at this video.
Which kind of weird one.
It's an educational video, right?
You're giving away information for fee.
And then at the end you're trying to sell them something?
Nope.
We don't have to worry about that.
Give them a freen gift.
Okay?
So, you might say something like this: "Okay, now that you've learned how to do a, b, and
c, I want to give you a free copy of my book.
I go way more in depth on this topic.
And if you click the link below and you just cover the shipping cost, I'll send you the
book for free."
That type of call to action or that type of lead magnet, the gift that you give away is
called a lead magnet because it attacts leads.
That can be really effective becasue in order for them to pay the shipping cost, they need
to give you their name, their phone number, their address, their email and they're paying
a few dollars so you know that they're committed.
So, it's a high quality lead and you get more of their contact information.
As a heads up, the lead magnet that I'm going to giveaway to you for watching this episode
is my Influencer Almanac.
It's a digital piece that has a lot of valuable information in there but there's no cost at
all.
You just get it for free beacuse I don't have to ship it out to you.
I can just email you the link.
Another thing that I want to talk about about call to action is engagement.
You can ask people to do things like, "hey, remember to subscribe."
Did you notice how I asked you to subcribe earlier int he episode?
I was over there sitting on the stairs.
Most people wait until the end of the video and their call to action is that.
But what that does is it tells people to leave.
It says, "You know what?
I'm all done.
You can be all done with YouTube.
See you later/see you tomorrow."
You actually don't want to give any signals like that.
So, at the end of your videos, you either have a call to action to a lead magnet where
if they are going to leave, they're going to your website.
Or you have call to action that leads them to the next video that you recommend that
they watch.
So, you might say something like this: "Hey, now that you've learned a, b, and c in this
video, if you want to learn x, y, and z, go watch this video next."
You can point to it.
You can tell them the title of the video.
But that way, they're not ending their YouTube session.
They're actually continuing and going and watching anothern video that you recommend
to them.
I typically will recommend that we do 5 episodes that link to a lead magnet.
So, the call to action is to go to a lead magnet.
The other 15 would link to those 5 videos.
So, "Hey, if you learned a, b, and c, you need to go watch this video next to learn
x, y, and z."
And in that video, the call to action is the lead magnet.
Now that you've learned the basics of how you can teach writing online, I do have a
free gift for you.
It's called my Influencer Almanac.
It's an online resrource that I continually adding to and making better.
And I've got all my strategies, all my tips and all the tools that I use to grow my YouTube
presence and to really build a massive online following.
If you click the link below, you'll get access to that for free right now.