FROM THE MAJESTY OF MOUNT GREYLOCK TO THE WONDERS OF A STATE PARK, A LANDSCAPE THAT HAS DRAWN PEOPLE IN FOR CENTURIES.
WHERE RUSHING RIVERS POWERED MILLS, RELICS OF INDUST ENDURE, SPACES REPURPOSED TO ATTRACT AND INSPIRE.
THERE IS SOMETHING SINGULAR ABOUT THIS PLACE.
IT IS THIS COMBINATION OF THE ECOLOGY AND CULTURE.
>> IT BROUGHT B HERE A DECADE AGO.
THE BOSTON-BASED DEVELOPER WAS CAPTIVATED.
>> I FELL IN LOVE WITH THE BUILDINGS.
>> ONE CAUGHT HIS EYE, THE REDWOOD MOTEL.
A 15-ROOM, 1962 MOT COURT, KIND OF WHAT YOU THINK IT WOULD BE.
>> H AND PARTNERS TRANSFORMED THAT INTO THIS, THE TOURIST HOTEL, ONE OF SEVERAL NEW DESTINATIONS IN NORTH ADAMS.
NORTH ADAMS IS A PLACE THAT HAD AN ENORMOUS TOURISM INDUSTRY 100 YEARS AGO.
ANY GIVEN HOUR IN SUMMER, THERE WOUL BE HUNDREDS OF CARS ROUNDING THE TURN.
IT IS A TRIBUTE TO THE OLD ROADSIDE MOTEL, JUST TURNED AROUND.
>> IN 1962, THE ROAD HELD A LOT OF INTEREST.
THERE WERE BIG WINDOWS THAT FACE THE ROADWA IN 2018, OF COURSE, THE WOODS ARE MUCH MORE OF INTEREST TO THE PEOPLE.
>> SO THERE ARE NO WINDOWS IN THE FRONT.
DOOR, DOOR, DOOR.
>> THEY ARE IN THE BACK, WALLS OF GLASS.
INSIDE, ORGANIC, MODERN ELEGANCE INVITES ESCAPE AND OFFER SIMPLE LUXURY.
TOURIST’ INCLUDES A POOL FOR LOUNGING AND TRAILS FOR EXPLORING.
THE NAME SEEMED AN OBVIOUS CHOICE AFTER THE DISCOVERY OF THIS SIGN.
IF YOU HAD A BUSINESS THAT CATER TO TOURISTS, YOU WOULD PUT A SIGN ON THE SIDE OF THE STREET THAT CENTAURS WITH AN ARROW THAT POINTED TO YOUR BUSINESS.
>> HEATING THA CALL, COURTNE MOVED FROM SAN FRANCISCO TO PARTNER.
HER FINE PASTRIES WELCOME GUESTS.
THERE IS AN ALL-DAY MENU.
THIS 181 FARMHOUSE WAS BEING SET UP FOR SERVICE DURING OUR VISIT.
A LOT OF HOT FOOD EVERY EVENING, MUSIC.
>> RESEARCHING THE ROOTS OF NORTH ADAMS IS INSPIRING OFFERINGS.
>> THIS IS A CO-MINGLING OF CULTURES AND FLAVORS.
WHAT WOULD HAPPEN IF THIS FLAVOR AND THIS FLAVOR WENT TOGETHER?
ALMOST LIKE ASKING PERMISSION THROUGH HISTORY TO USE CERTAIN INGREDIENTS.
THOUGHTFUL PREPARATION GOES INTO HER FISH STEW.
>> THERE IS A LOT OF FRENCH-CANADIANS THE CAME DOWN.
THE RED LENT STEW WAS ALSO HERE.
OVER THIS BED OF COOKED LENTILS, THE FRESHEST FISH OF THE DAY.
WE HAVE KALE AND ONION.
>> THE DISH INVITES YOU TO SLOW DOWN AND ENJOY.
THAT IS THE INTENTION HERE.
IT IS ABOUT BUILDING COMMUNITY AND PEOPLE COMING TOGETHER AND SHARING A SPACE.
>> ON THE GROUNDS, BRIGHT IDEAS BREWING ONCE TO FOSTER COMMUNITY.
>> THERE IS A SPECIAL MOMENT HAPPENING IN THE CITY THAT IS A RENAISSANCE.
LONGTIME BUDDIES AND BEER LOVE, THEY OPENED BRIGHT IDEAS AND 2016.
WE WERE IN A BREWERY HAVING A BE AND WE THOUGHT WHY DO WE HAVE TO DRIVE SO FAR.
FROM THE LIGHTEST OF LOGGERS TO THE DARKEST O STOUTS, THEY MAKE IT ALL.
>> THIS IS OUR RED ALE.
YOU HAVE TO COME TO NORTH ADAMS FOR A TASTE.
95% OF WHAT WE SELL IS OVER THIS BAR IN PINT GLASSES.
THIS IS REALLY, REALLY GOOD.
>> WHAT IS A BEER WITHOUT A BITE?
A PIZZ OUTPOST OCCUPIES A CORNER OF THE TAP ROOM.
A SLICE OR SAM WHICH IS A OK.
ALSO, A BRAND-NEW BARBECUE JOINT . IT IS TAKEOUT ONLY.
THE VISION OF A BUTCHER AND BAKER WHO HAPPEN TO BE MARRIED.
>> WE WILL DO A HOT SLICED BRISKET SANDWICH, A PULLED PORK SANDWICH.
>> AFTER OPENING RESTAURANTS IN NEW YORK CITY, THEY DECIDED THE SIMPLER THE BETTER.
>> LESS IS MORE.
THE BRISKET IS SALT AND PEPPER.
THE CHICKEN IS A FEW SPICES.
COMMENT TASTE OUR DELICIOUS FOOD AND TAKE IT WHEREVER YOU WANT TO GO.
>> OFTEN THAT IS BACK TO BRIGHT IDEAS, WHERE THEY WANT THEIR BREWERY TO BLEND MORE THAN BARLEY AND HOPS.
THEY SAY MUSEUM GOERS AND LOCALS DID NOT MIX FOR TOO LONG.% >> YOU SEE NORTH ADAMS FIREFIGHTERS, A COUPLE FROM BROOKLYN VISITING AND TALKING TO EACH OTHER, IT IS GREAT AT THIS
PARTICULAR TIME.
IT IS GREAT TO HAVE ALL THOSE DIFFERENT IDEAS COMING TOGETHER.
>> IDEAS ABOUND THESE DAYS A NORTH ADAMS.
AMANDA IS EXCITED ABOUT PROGRESS ON PROPOSED BICYCLE PATHS THROUGH THE CITY.
TO CONNECT PEOPLE COMING TO VISIT, AS WELL AS FAMILIES TO GET FROM HERE TO THERE TOGETHER ON BIKES.
>> THE LONG-TERM GOAL IS TO CONNECTICUT -- CONNECT CONNECTICUT TO VERMONT.
>> MAY BECOME THROUGH NORTH ADAMS.
>> MORE BUILDINGS ARE BEING REBORN.
THIS ONE TIME COST AND MILK IS A GRAND EVENT SPACE.
EVERYWHERE YOU SEE ONE OF THE SQUARES IS WHERE A MACHINE WOULD HAVE SAT.
>> WEDDINGS, PERFORMANCE, AND MARKETS ARE NOW HOSTED.
NATE IS OVERSEEING CONSTRUCTION ON THE 240,000 SQUARE FEET PROPERTY.
WE ARE DOING AN ENTIRE TRANSFORMATION TO THE CAMPUS.
WE ARE BASED AROUND FOOD AND DESIGN.
>> BEN WELCOMES IT ALL.
HE SUGGEST BEFORE LEAVING THAT WE TRY A SHORT TRACK.
TOURIST BUILT THIS SUSPENSION BRIDGE TO SPAN THE RIVER CHECK THIS OUT.
WHAT THEY CALL THE CHIME CHAPEL.
IT IS TUNED TO A SHARP MINOR.
>> IT IS T BLEND OF NEW WAITING TO BE FOU, AND THE OLD READY FOR REDISCOVERY, THAT MAKES NORTH ADAMS SO SPECIAL.
>> THE MORE YOU DIG INTO THE PAST OF THIS PLACE, YOU FALL IN LOVE WITH THOSE THINGS THAT PEOPLE LOVED 100 YEARS AGO.
>> THAT CHIME CHAPEL WA DESIGNED BY A LOUISIANA ARTIST COLLECTIVE.
IT WAS COMMISSIONED BEHIND THE PARTNERS.
HE ALSO CREATED THE SPOTIFY STATION WITH PLAY LIST YOU CAN HEAR ANYTIME, ANYPLACE.
THE HOTEL IS PLANNING TO EXPAND, 38 NEW ROOMS, AND A RESTAURANT.
ANTH