- I know a lot of you guys are really
interested in landing brand deals for your channel
and earning money through sponsorships.
This guy has probably more experience
in that than most people that I know.
He's going to give you guys all the tips and advice
you need to know how to do that on your own channel.
So that's coming up.
Hey, guys, my name is Tim Schmoyer
and this is Brandon Crockett from Beautylicious
Incorporated.
- Yes.
- Tell us a little bit about your channel, what you guys are
doing on YouTube over there.
- Well, thank you for having me on first of all.
But yeah, Beautylicious Incorporated actually
encompasses my daughter's YouTube channel,
which is Beautylicious Insider on YouTube.
So she is a beauty guru, and a lifestyle guru,
and she's done really well in this space.
So I'm happy to be standing here and talking
with you about this topic.
- You guys do tons of sponsorships,
lot's of brand deals, and you also integrate--
like you have your own products, backpacks, t-shirts, books,
things that you guys integrated your content yourselves.
So you're doing a lot of sales.
When you guys work with brands, what
are some tips for creators who want
to start working with brands?
Like how do they even get started
by like working with a brand, finding them, whatever?
- Sure.
Yeah.
Well, first and foremost, if you're new in this business,
make sure that you have some e-mails that
are set up either through your own web site
or something of that nature.
You want to make sure that you're on all social media
platforms, being on Facebook, Twitter, Instagram, YouTube.
And then on all of the social platforms
make sure that you have a way for people to get a hold of you
by email, or maybe even calling you up,
but I would prefer email.
Because what happens, is that when you're out there
people will say, I want to know more
about this guy or something.
So they will email you, and There's
also marketing companies that will email you
and say, hey, do you charge or are you willing
to do a brand deal?
And so a lot of those e-mails that have come in
is how we started.
And I we used to do them for free, then made like 50 bucks,
and then it's grown since then.
But now we're working with companies like JCPenney,
Neutrogena, Best Buy, Sony, MGM Studios, I mean L'Oreal,
I mean the list is Fortune 100, Fortune 500 companies.
But we didn't start there, we started somewhere,
which is just basically starting out for free
but then started getting paid.
It's been awesome.
- So do you recommended that they find a product they just
really love and then just go do a video about the product,
or just integrating the product into their content
and sending it to the brand?
- Yeah.
- Like how would we just get started
from the very, very beginning?
- That's a great question, because if you do
have a brand deal yet, if a company hasn't contacted
you yet, well you can actually start
by just doing a product that you really believe in
and just start there, and get your practice,
and get it out there, and maybe even send some links
to that actual company that owns that product that you're
doing stuff.
And what's happened-- let me tell you
a real quick 10-second story.
We did that exact same thing.
We did a thing for Taco Bell.
We just mentioned Taco Bell, about how--
- For free?
- For free.
It was on Instagram.
We said, man, we love Taco Bell, we love eating there.
And then all of a sudden the week
after, Taco Bell reached out to us
and sent us all kinds of free product for like a year.
It was awesome.
So just grab a product, throw it out there on video,
and just start there.
People eventually see what you're doing
and then will contact you.
- OK.
So after they contact you, how do you know how much to charge?
Should this be a free thing?
Should this be an affiliate thing?
Like how do you know what value exchange to do?
- Yeah, so if you're starting out
you're not going to get 100 bucks.
I'm just being flat out honest with it you.
Let's be blunt here.
Start out, say you'll do it for free, because I guarantee
what they'll do is that that company will probably
come back.
And when they come back they'll probably
will give you something, either free products--
I mean do it for free products.
I mean that's easy, just check that one off your list.
Start at 25 bucks, 50 bucks, 100 bucks.
But if you'll have 100 subscribers,
which a lot of people do and that's
great, good job on doing 100 subscribers,
but don't expect $100 for a brand deal right off the bat.
That's probably not going to work,
but you might get some free makeup
if you're in the beauty business, or some free e-books,
or something.
You're going to get something for free I'm sure.
- So after you've done that deal,
whether it's free, or paid, or whatever, you do the video,
you deliver it to them.
Is there sort of follow up that you do with them?
Like how do you make that brand be like, wow,
these guys are awesome, these are way
different than all the other creators you've worked.
We want to work with them again.
What are those things that make them want to come back and keep
working with you?
- Yeah, so that's a good question, Tim.
Because what happens is that I like
to try to go above and beyond.
So if they ask for, let's say, a video,
I'll say, OK, let's put the details together
how you want to do the video.
Well, what I will do, I'll put two or three versions
of that video together and I'll put it up
on YouTube on an unlisted link so they can go and choose
which one that they like.
And as you get bigger you can tailor that
to different-- even more versions.
But also, offer them saying, hey,
you know what, I know that you want to pay for a video
but how about if I also put it on my Instagram?
How about if I put it on my Facebook or my Twitter account?
- One of the things I do with brands I work with afterwards,
is I usually about two or three months after the deal is over,
hopefully they've had all the tracking links and things
in place on their and they can see conversions,
but I also just send them like charts, graphs,
like here's how the video performed,
comments, just maybe two, three, four
pages of statistics and analytics about how
this video did.
And I feel like when that comes a few months later
they might be in a position again
to want to do another deal.
And that's actually exactly what happens.
It's like, oh, thank you, we forgot
to check up on how that deal did with you-- because they're
so busy doing all these other things--
so it's like a reminder to get in front of them
again to do another deal, but you're offering more value
and you're reminding them why they want
to do another deal with you.
So I do a lot of that kind of stuff.
We've been talking a lot about sponsorships,
but there's actually another way you can make money on YouTube--
you can talk about real briefly because we talk about this
on other videos on this channel--
but if you are good at selling other people's products
to your viewers and getting paid to do that, then you
can probably definitely also sell
your own products to your viewers and get
paid that way, too.
This is something you guys do on your channel, right?
- Yes we do.
That's one of the other ways that Chelsea
does her income stream, is by selling her own products.
And some of that could be like t-shirts, or backpacks
that has her name on it.
If you really stay true to what you really produce on YouTube
and stuff, and you're genuine and you have organic material,
then people will approach you and say, what about a book?
I'm like, well, heck yeah, let's do a book.
So look what we got, we did a book here.
It's called "Your Own Beautiful,"
and Chelsea just wrote this.
It took about a year to write this thing.
- Yeah, books are no joke.
- And this goes over the life of her YouTube experience
and everything in-between from battling depression,
by talking about boys, talking about relationships,
all that kind of stuff.
So there's stuff in the book that we actually
haven't talked about on video.
So there's things that you can learn by reading the book.
- And the cool thing about doing your own product sales
is then when you go to a sponsor like--
37% of my income I think is through product sales,
like my e-books and video courses, and things.
And now I can go to a sponsor and say, hey,
not only am I going to promote you,
but I can tell you with a fair amount of accuracy
how well this audience is going to convert for you.
I have a better idea of what you guys, the audience,
are worth to a sponsor because I actually have sales on my side.
And that makes a better pitch.
Then when I do sponsors I can charge
a lot more than maybe someone else who
doesn't have that information.
So products sales [INAUDIBLE].
You can earn more money that way,
but you can also do better sponsorships as well.
So we love to hear from you guys in the comments
below about what tips and tricks you guys
have learned about how to best do
sponsorships and things on your channel and making money there.
You should definitely go check out Chelsea's channel.
Where can they find that?
- You know, just go on Google and type in Chelsea Crockett,
you'll find her.
She's
- Everywhere on there.
- She's everywhere.
- And we'll put links to her stuff
down in the description below as well.
And if is your first time here at Video Creators,
we'd love to have you subscribe because this channel's
all about helping you guys grow your YouTube audience,
not just to feel popular, not just to make money,
but ultimately so you can use those things to reach
people and impact their lives.
Thank you for letting us be a part of that.
Subscribe, and we'll see you guys here next Thursday
for another YouTube training video.
See you then.
Bye.