Dan here and in this video we're
going to talk about how shiny object
syndrome can destroy your dreams
stop you reaching your goals and just
all around not be good for life in
another video I'm going to be filming
today I'm going to talk about how
inconsistency and changing directions
too much can seriously hamper your
achievement and these two are really
related because ultimately it comes down
to us doing something unconsciously no
due to some kind of psychological force
i'm going to get into what those forces
are and do something that kind of beyond
our control but we think we're in
control and so we keep doing things that
are basically self sabotaging us and I
want to talk about how you can identify
that and then how you can address it and
actually resolve it so shiny object
syndrome is a term a lot of
entrepreneurs used to describe people
who are always chasing the next
opportunity the next big thing and
usually don't stick to it long enough to
actually get any kind of results you
know this is common with new
entrepreneurs often where they start out
and they hear about all this great
opportunity making money here doing this
and they keep changing and every time
you see them they have a new business a
new great opportunity they want to talk
about right and this reason this happens
and a big reason that I think is that
when we doubt ourselves and we aren't
sure of our destination and this is most
true of course when you're starting out
when you're new to business is when you
don't yourself you're going to be more
likely to give up or worry about whether
or not you'll actually be able to
succeed right so what happens is when
things start to get a little tough
people notice new opportunities and
they're always chasing the new thing
that sounds easy that sounds good
rather than understanding that things
take time that becoming successful might
take a year it might take 10 years it
takes a lot of time to actually make
something great and talk about business
here but this really applies to anything
whether it's developing an artistic
talent or athletic one or really
anything you want to do it takes time
and when people don't understand that
there's this time investment you're
gonna have to expect to put in time and
that things are not always going to be
easy
it leads to change in direction every
time things get difficult and often
rather than admitting you know where I'm
going to quit this isn't
for me I want to try something new we
fall into the shiny object syndrome
right we get excited about the new thing
rather than admitting that the current
thing we're doing isn't working for us
now the reason this is so destructive is
that when you're constantly changing
direction there's a couple things going
on
one is that you are probably doing
multiple things at once you're not
cleanly stopping one thing and then
starting a new one and that means you're
splitting your brainpower so maybe
you're spending thirty percent here
forty percent here thirty percent here
and that means that in any one thing
you're doing
there's not really enough of you to
succeed because you're going to be
competing with people using a hundred
percent of their brain so you're looking
at twenty thirty percent of you versus a
hundred percent of them they're going to
win every time
the other thing that happens here is
that if you change direction whenever
things get tough you're never really
going to succeed
there's an amazing book I highly
recommend you check it out it's super
shorts like an hour an audiobook
probably 30 40 pages called the dip by
seth godin and he does what he does so
well he captures this message which is
that succeeding takes a lot of time and
there's this dip basically so you'll
start to get results and then they'll be
a dip and most people quit at the bottom
here and it's pushing through the dip
that leads you to come out on top and
get rewarded exponentially compared to
other people and the thing is it's a lot
of work to get through the step and what
he says is first figure out is this the
track you want right there's no point
putting in all this work to overcome the
dip if it's not the right path for you
so but if you figure out this is the
path you this is what you want to do
then you need to put in that time and
overcome the dip and that's
unfortunately that's where most people
quit as they quit in the dip and if
you're always quitting in the dip and
you might not call it quitting you might
call it chasing an opportunity might
call it pivoting whatever it is but
really it's quitting if you're always
quitting in the dip then you're never
really going to achieve anything great
and stand out because you're just
getting into that easy part that's fun
you know the first month you're learning
a new sport or doing a new business
really easy it's exciting often because
you're making a lot of progress quickly
but it after that the grind that
separates the winners from the losers of
things so what I recommend doing is
consider your goal what you're going
after
right and really get clear on your
outcome and once you're clear on your
outcome commit to that and be aware that
you're going to have ups and downs and
you're going to enter this phase this
dip and just being aware that it's
coming up and you're going to be
challenged is often enough to help you
see it through and keep pushing forward
and not fall into the shiny object
syndrome I keep being inconsistent keep
changing directions and really self
sabotaging yourself with that
speaking of consistency i need to film
another video here before i head off for
some sightseeing being a tourist for the
day i'll admit it so thanks for watching
this one and i'll catch another one if
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it
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