- How do you know if people are giving you praises online?
Or even worse,
how do you know if someone's talking crap about you online?
It would suck if people were saying bad things about you
and you don't know about that.
That's like people talking behind your back.
Wouldn't you wanna know
if a friend's talking behind your back?
Hey everyone,
I'm Neil Patel and today I'm gonna share with you
how to know if people are talking about you online.
The first thing you need to do
is go check on a site called socialmention.com.
What this site does is,
for free it'll tell you who's talking about you.
Again, when you know who's talking about you,
you can get ahead of it.
You can know if you need to react or not react.
The thing with social mention is,
it's not the best tool out there.
Mention.com which is a paid version,
it is better and that works and it alerts you ahead of time,
right when it happens.
Technically it's not ahead of time,
but it's usually ahead of time
before everyone else knows something is happening, right?
Because when something comes out about you or your business,
it takes a few hours at least
before other people know about it.
But with mention.com,
you'll get notified right away and you could be ahead of it.
If you want a free tool,
you can also use Google Alert.
I've been using that for ages
and the cool thing about Google Alerts is
you get alerted every time someone mentions your brand
or your name.
And it's really effective.
I actually do a combination of all three of those tools
so that way I can stay ahead of it.
And now that you know when someone's talking about you,
good or bad,
I'm gonna share what you should be doing.
So, let's say someone's talking
about you in a really good way,
what should you do?
You shouldn't just leave it there.
You should comment.
You should say, "thanks".
You should participate.
You should email them.
You should get to know 'em.
If you have a product or a service that you're selling
and someone's saying amazing things and reviewing you,
and they have a huge audience
or a big influence there, right,
you can give them some of your products for free
or your services.
That way, they're much more likely to keep promoting you
in the future.
In other words you're turning 'em
from being hey, just random one time reviewer
to becoming a brand evangelist.
By being a brand evangelist or having tons of 'em,
you're gonna have more
and more people saying amazing things about you.
Just think about Beats by Dre.
Who's their brand evangelist?
Pretty much every celebrity out there.
Anyone in the music industry or athlete,
they're all like,
check out my headphones, Beats by Dre.
You know and they're walking when they're going
to a basketball game, like wearing the Beats by Dre.
That's all brand evangelism.
And when you know who's talking about you
and you convert 'em into evangelists,
Boom!
They're gonna be more likely
to talk about you again and again in the future,
which will help you drive more sales.
Now when someone talks about you poorly,
what should you do?
If they're talking about you really poorly
and they don't have a big following,
you can just leave it alone.
But what I like doing is
I like rebuttaling.
So, if they say something really negative about me,
I will say something like,
"Hey so-and-so,
I really appreciate the feedback,
thank you for this.
I'm constantly trying to improve.
I will take this to heart
and I'll try to make my product or service better
or I'll try to improve myself."
And by showing 'em that you're just a kind person
and you're not trying to fight fire with fire,
then you're more likely to convert them
from a hater into a lover.
No one wants haters out there.
Why can't you have more lovers?
And you can do that.
You just gotta get on their good graces
and really take what they're saying to heart.
If they're saying you just suck
and they're giving you solid points,
then try to improve it.
And by being transparent and writing those kind of things
to them over email or commenting,
what you'll find is they're much more likely
to be transparent, give you feedback
that could help you improve,
and eventually convert into a lover as well.
You don't want any more haters.
So if you use these tools and you interact with people
and you really do try improving,
you'll not only know who's saying what about you
and when they're saying it,
but you'll be able to turn a lot of these people
into brand evangelists.
And that'll cause you
to grow your business through marketing.