- Hello, in this video I'm gonna share with you
how you can stop (hand smacking table)
being a stupid (hand smacking table)
control freak business owner.
(upbeat music)
Hopefully, I've kept your interest and you're intrigued
as to know the secrets are within
this little black book over here.
This is black book that Aaron, our MD made for us
when we opened our first ever Partyman.
This is our first van here, Chance.
First delivery of all of our equipment, there's me
painting the ceilings, gawd,
what a time that was and in this video
I'm gonna show you now, our new venue
that's sort of a decade later.
I've had absolutely no involvement in it,
and I think this early venue that we opened,
we documented the systems and processes,
the color of the floor, the color of the walls,
how we want things to look, and I wanna show you
now how our team have done this in Cambridge,
with zero involvement from me.
It's about creating these systems and processes
so you don't have to do all the work yourself,
so you can focus on better tasks that
actually grow the business.
Let's have a look.
(swoosh)
So, hopefully right now you can hear the builders
are still banging away, sawing away,
but they know what they're doing
because what we created is a set of systems
and processes, a set of instructions.
You go into one of our Partyman Worlds,
or one of our Twizzle Tops,
the builders know what paint to use,
what flooring to use, just speeds the process up.
So, I don't have to get involved.
It's all about leverage, what you do the work once,
get paid forever, come on!
So, I brought Aaron over,
MD, Partyman, the big cheese.
- (laughs) Definitely no big cheese.
(laughs) - I'm just, I've had
nothing to do, and I used to be heavily involved
in all of these things. - Yeah.
- Didn't I?
I can remember, so basically we started the video
showing everyone that photo album of when I
used to paint the walls, you painted the walls,
but I've had nothing to do, I mean, you even
have less to do than now, than when we first,
- Yeah, less to do.
Systems and processes, we know what Partyman World is.
We've been doing this for 12 years.
- You don't have to think about what floor to use,
what paint to use.
- It's what, this is the paint we use, this is
the deluxe paint, code lavender blossom four,
this is what,
- See, that's what I mean.
- This is what flooring we use, space mauve, astra, it's,
- Even like that poster over there, Chance,
that would be the same poster we use at another,
- Same poster which we'd use across Partyman Worlds,
so it's just, this is what we do, it's packaged up,
it's the same concept, and we just roll it out, simple.
- See, the thing that, larger business owners,
complete and utter control freaks, they wanna give it,
and then you just can't get other stuff done, (mumbles)
my time is better used on other stuff
to grow the business so that you can actually run it,
so that we continue to grow.
- Yeah, looking at new opportunities, content marketing,
what you are very good at, leaves me to what I need to do,
to build it, to open it, to operate it.
- Literally, you haven't spoke to me
about it at all today.
- No. - No.
I've had zero.
- Zero. Of update you do of, how we're doing it,
what money is needed, cash flow, and what
our marketing strategy is, but that's just
an update, to send up to him, this is what we do,
and this is how we're doing it, and let me know
if you want anything.
- Yeah, you see this is amazing.
- But I think, well, 'cos we've been doing it
for, what, 12 years, we've got real good
working relationship.
- Yeah, yeah.
- We communicate, you trust me.
- You still just use the team, though, don't you?
- Oh, the team, oh we have a team.
- So, I mean to this team, they don't have to
ask you what wall should we paint this color,
you know it all becomes, not just systems, like
values and cultural, as well. - Yeah, oh yeah.
I know. - So, yeah, it's just.
- So, yeah, years of doing it, systems and processes,
and keep and stick to that plan.
Just stick to that plan.
- Yeah, and try not to, 'cos if you change stuff
all the time, that creates so much more work.
- Yeah, oh, yeah.
- You know, a line of the same uniforms,
yeah, everything, but you don't have to think about it,
but yeah, in 2006-07, when we started out,
my brain was heavily in it, your brain was heavily in it.
And that's how we can do more and more
and more, let's go.
(swoosh)
Good little chat with Aaron, there, hope you enjoyed it.
But, you get to see, really, how we can really
motor on and do more and more things.
Operations has really been one of our strongest points
as an organization, because we create these
systems and processes.
I implore it, to business owners,
don't try and create, new, new, new.
Think about you're running your business
like a franchise, you're creating
your systems and processes.
Now, we're not a franchise, but we certainly
think like a franchise and that includes
us running this little bad boy that we're about to set up.
This is Twizzle Tops Day Nursery.
To wrap up this here, backstage business,
the business show that helps you grow your business,
I wanna finish off with what we're doing up here.
This is gonna be our next day nursery,
Twizzle Tops Day Nursery, here in Cambridge.
I'm just gonna go through that door and I need to see
what I'm doing so I don't rush into it. (laughs)
(beeping)
Because what I love about this business, this is
our ideal customers that come into our day nursery.
Downstairs, the indoor play center, that's our most
customers, a hundred and fifty thousand people
are gonna come through the doors and we've gotta
go into those most customers to find our ideal
customers for our day nursery, about two hundred and fifty
of the hundred and fifty thousand will come into
this business, the day nursery, 'cos it's the
love, want and need business.
Love, want, need.
What does that mean?
Well, if you go downstairs to the leisure business,
yeah, they love days out, they want days out,
but they don't necessarily need days out.
When it comes to childcare, they need childcare,
they want childcare, 'cos they want to go to work,
that's mom and dads, and they also love the service
we provide, 'cos we get to know them because
it's a real high average transactional value.
Average transactional value is a video for another day.
Thanks for watching, see ya real s-
(beeping)
Before we go, I just wanna say a massive thank you
to all the wonderful team members
including our managing director, Aaron.
There we are, having a little romantic cuddle.
Say thank you for doing this.
You've been amazing.
This is our next venue, wow!
Thanks for watching the video, really hope you enjoyed it
to help grow your business.
Don't forget you can watch more of my videos
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It gets better that that, because you can come and see
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