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Instructor: MindTap for International Business
and International Management
is the only digital learning solution
that transforms today's students
into critical thinkers,
ensuring they both think and act like managers.
Through personalized learning paths
that include global literacy assessments,
video cases, current articles, and quizzes,
students will come to class better prepared
to engage in your course material.
Let's begin by opening up the Learning Path,
which follows the Table of Contents
of your Cengage text.
Students have access to a variety of assignments
which are all provided with the goal
of improving critical thinking
and getting students to think and act like managers.
The course opens and closes
with a global literacy assessment.
Students complete a short quiz
to measure their global literacy.
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One can be taken prior to the course,
and the second is designed to measure global literacy
at the end of the course.
Students are then motivated to learn more
in the chapter reading.
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The Reader offers you the flexibility
to personalize the content to your lectures.
Do you have a favorite video or article
that you use to show a concept in action?
You can add it right to the Reader or the Learning Path.
This is a great way to marry the text content
to your course.
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Students will save valuable time
with the ready-made flashcards.
Students can access these in MindTap
in the MindTap Mobile App,
or they can print them out for on-the-go studying.
They can even create their own flashcards.
Media quizzes require students
to analyze short, real-world scenarios
showing International Business
and International Management situations
in real organizations.
Narrator: Just this past Sunday,
the line stretched down the block
at the first-ever sriracha festival.
Instructor: Finally, do you require
a research component in your course?
Business Insights allows students to search
and find in-depth information
on businesses, industries, and products.
Features and benefits include the ability
to search across multiple data types
from a single search box,
with targeted search options by category.
They can also search company information,
articles, industry data, SWAT reports,
company financials and investment reports,
market share reports, and industry essays.
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To learn more about MindTap
or to try it out for yourself,
please contact your Learning Consultant.
To do so, go to www.cengage.com
and click Find A Rep.
Thanks for your time,
and we look forward to hearing from you.
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