did you know the average American's attention span is about eight seconds
that's not very long especially when people are scrolling through your content if they
can't immediately see themselves watching it they're gonna keep scrolling the nice thing
about micro content is it puts everything up at the front so you're not going to waste your
time creating something longer that nobody's even going to end up watching so what is micro content
for visual content creators it's images gifs and short clips that stand on their own that have
their own unique but short message or idea and they're designed specifically for that
platform that they're on it's not a full-fledged short piece it's like a snack hey it's Christina
and i'm gonna give you some tips on how to make more content in less time using micro content so
in this video i'm going to show you the workflow for how to take a video could be something you've
already edited or raw footage and how to make it into a gif for twitter a video for tiktok
and an album for instagram i'll give you some editing tips and tips for social media kapwing
is great for making micro content because we have all these amazing tools collage makers gift makers
meme generators a video editor image editor we also have a resource page full of great articles
and how to's and lots of templates for making awesome content and because it's online you
can do a lot of this on your phone and if you're trying to upload something to tiktok or instagram
you can just access those files from your phone browser download them and then get them onto your
phone so you're not like trying to get them from your computer to your phone so first we need to go
to kapwing.com i say start editing so first let's upload some footage go to upload here if you have
a free account you can upload up to 250 megabytes and publish a video up to seven minutes long
you'll have a library with videos you've already pulled in so i'm just going to pull on this one
that i already made but let's say that i'm a travel vlogger and i want to turn this piece into
a bunch of small little pieces when i make micro content i think of these three principles i want
each piece to be different from the other so that way my viewers don't feel like they're getting the
same boring content or the same content if they're finding me on different sites i want them to be
made specifically for that platform that i'm going to put them on that means both in terms of content
and formatting and then i want them to all stand alone and be interesting and engaging
i don't just want to have like an ad out there i want it to be its own unique piece but that
also serves the purpose of getting people to know that i have made this other video so let's start
making a video for tick tock ask yourself what's popular on the site i'm about to post this to
the travel trends that seem to do really well are videos that are showing you a secret place
videos that describe cultural differences exciting exhilarating power shots so for
this particular video i've got one shot that i think is great my friend happened to have a drone
so i'm going to go into my timeline i can access my timeline here
or here first i'm going to cut out the section that i want select the clip hit split
okay delete delete delete the other stuff and then scoot the video back up to the very beginning
go back to studio it's square right now but we need it to be nine by 16 for tick tock so
luckily we have this preset and then bam tik tok has really great text and audio tools so
i would rather do that there than editing it here it'll help make it feel a bit more native
so when i'm ready i just say settings i don't want a gif hi is good and then say export
okay this is the export page you can download your video go back and make edits or make a
copy if you have a little kapwing logo on the bottom just log in and get rid of it
the easiest way to get this onto your phone to then bring it into the tiktok app is to
open this page up on your phone so i went to kaping.com on my phone i have an iphone and i'm
using safari in this example then i found the project in my workspace downloaded it
you may have to go into your phone's files and save the video to your photo album
and then opened up tick-tock and brought it in added some music and some text
and now we can easily just take this project and say make a copy
and now we can start working on our piece for instagram i want this piece for instagram to
be one by one again so i'm just gonna set that parameter there you can go into the timeline
and lengthen that piece out or you can just go back to your library and pull the clip in again
according to research from kelly hendricks the social media marketing manager at hubspot
images outperformed gifs and videos in instagram posts and stories and that also includes
paid and unpaid so really images are the way to go kelly also said the closer it looks to
an everyday post shared by friends the better it will do that's a really good thing to remember
if your brand or if you're promoting something try to make it look like it belongs on instagram
if you're gonna do a video make sure you subtitle it in terms of length for it to be micro content
it should be pretty short otherwise it's short form content it has to be at least three seconds
so i'd say three to ten so what i'm going to do is take some of this interaction with a woman
i met on an ostrich farm right next to the super blooms because it's all part of our trip what i'm
going to do is take a couple screenshots and then add text to sort of play out the the like little
story that happened here i'm going to upload all of these new pictures i just took okay once you
have them loaded all up in here you should be able to see them in your library so i'm going to just
delete a bunch of these so i can kind of work quickly through them okay to add text
i'm going to say text here go down here i'm gonna just transcribe what she was saying
great export image
and then when it's done i'm to say make a copy and do it again for the next picture
i went through the same process that i did with tick-tock to get the pictures onto my phone and
this is what they look like posted on my instagram
i did go back and add those little black bars under the text to make it more legible
remember that you can put a lot of information into your captions
long captions with storytelling and authenticity are great for driving results okay
now we're gonna make something for twitter we're gonna go to upload
again i've got my video already saved here according to a study by union metrics on average
tweets with visual elements so images gifs videos get more amplification through retweets and likes
they get more clicks and they get more impressions here are some specifications
for uploading video to twitter we're gonna make a gif of these puppies running through the flowers
so to do that we need to get into our timeline so click here i'm gonna use the split tool to
isolate just the portion that i want i'm going to delete everything else and scoot my little
clip up to the beginning of the timeline i'd like to add that we were standing on the path and the
doggies broke loose and i feel bad that they were trampling all those pretty flowers now to change
the speed of this clip i'm going to go right under here where it says speed i'm going to slow it down
now the audio is going to be a little bit distorted so i'm just going to get rid of it
but also it's a gif so you won't even hear it then i'm going to go to settings set my
output files out set my output to gif i'm going to make it standard quality because that's going to
be a lot easier to share that way we also need to make this video a little bit smaller twitter has
a 15 megabyte limit for gifs i think it's like 1080 by 1080 right now so i go to custom size
and then let's make this one like 500 by 500 now we are ready let's say export gif
all right perfect so i'm going to download it and then upload it to twitter tweets have
a pretty short shelf life i recommend making lots of content i also really recommend looking through
threads and commenting in conversations that people have already started and then there it is
so that's it that's how you make short snackable content designed specifically
for that platform that you're putting it on
watch that video