- Just stand up.
Have a look under someone's chair.
You're gonna have to pick it up
and look for the gold envelope.
If that's you, put your hand in the air
because you've won a prize.
Those two ladies over there, I don't see you doing
nut all, get up, look for the bloody envelope please.
That's it!
I'm only joking, it's not really there,
I just want to just get a bit of energy in the room.
(audience laughing)
Just get a bit of energy in the room.
I'm also spending a bit chunk of my time on company three,
which is, you're a media company,
what does that mean, you're a media company?
I'd like to talk about a business
that you might of heard of,
it begins in d and ends in -isney.
Anyone heard of it?
Good, good, good.
Disney, that's the one.
Oh, there's a speller in the audience.
(laughter)
Disney, disney!
Thank you, Carol.
When we look at Disney as a model,
basically everyone pyramid selling,
but let me tell you now you all buy in pyramid scheme.
You all buy in pyramids.
Everyone does.
When you look at the Disney model,
they have followers to their business.
These guys consume their content.
What's that content again?
Shout it out.
Films, you have films, you have films!
Films and TV programmes.
What's the next level up in the Disney crack cocaine journey
ladies and gents?
I'll tell you what it is 'cause I've got,
you know my little boy,
he's nearly two years old,
the second he was born we were started on the Disney drug.
It just happened straight away.
You can't believe it.
You know the Winnie the Pooh started to arrive.
We've got a warehouse full of Disney toys at home.
The next stage is toys and clothes.
Low level products.
The next stage is attractions.
We'll call that Disney World.
That's DW in case you didn't make that connection.
And then over here we've got the cruise line.
We're already talking about the cruise line.
We're already bloomin' talking about.
Is that alright, madam, I thought we had a problem.
Just had a poo, I understand.
(audience laughing)
So I hope you had a spray round in there.
The situation is, gang, the situation is
because we've got followers,
all of this stuff becomes easy.
Really ladies and gents there is another layer here.
It's paying for low level films.
So Walt understood we've got followers
that then go more to the cinema
that then buy the toys
that then go to Disney World
and now go and spend 20 grand on a cruise.
This is a fantastic model.
It's a funnel.
Let's turn this around like this you see.
We've got the funnel.
We're putting the followers in here
so that we can get the good high paying people at the end.
This is brilliant.
What Walt did was run a media company
that became an operating company.
Now if the genius man done it on purpose,
and just thought hang on a sec,
I've got a media company here,
I could have an operating company
and charge 10 times more for the same toy
that's unbranded and make 10 times more than everyone else.
The genius of the Disney company is it's become
a media company that then became an operating company.
Most of us are running operating companies.
We're running operating companies.
Play Centre: operating company.
Day nursery: operating company.
But if I've got a TV show on CBBs
and it was called Mr. Tumble,
and then I open Mr. Tumble's Day Nursery,
that fat man is going to beat me
because he's a media company
that's becoming an operating company.
Now the problem was years ago for us to do this stuff
in the 70s, 80s, 90s, early 2000s,
you had to be so good.
You had to be a film or be on major television networks.
But what do we got now, gang?
We've got platforms so company three
is wholly possible, right?
We've got linky dink, we've got twitbook,
we've got tubeyou, we've got all of these things
where we can put content on so
that we can build our own followers.
Here's what I love about it guys.
Here is what I love about this thing.
Is most people just can't be bothered to do it.
They will not do it.
Like I could say to you all now
hands up if you've got a smart phone.
Hands up, hands up, hands up.
Put your bloody hands up.
You've all got a bloody smart phone.
You could all do daily content, and what people do,
they'll walk out of here to do.
I'll tell you what you do.
Yes, he's got a good point there.
I am going to start putting out content.
And you'll do it Monday.
You'll do it Tuesday.
On Wednesday, fuck it.
So that's what's gonna happen.
But the smart people will continue to put stuff out.
Now I've gone in to this wholeheartedly.
Now I'm obviously quite comfortable doing stuff like this
but I have, I can't see, where is he?
This man over here next to that man.
That's Ian over there.
Does everyone know Ian?
He used to present the Crystal Maze.
(audience laughing)
Sorry, Ian, sorry.
And Travis is over there.
He makes content every single day.
So he's filming this keynote.
We'll put this keynote on Youtube.
And out of that key note, we'll make six or seven
of what we call shareable, short-form content
to get followers.
We're not selling the videos.
There's no selling on the videos.
We're doing Disney in our own little way.
You know you don't get halfway through Snow White,
would you like to buy the Dopey toy?
(audience laughing)
Would you like to come on one of our cruises?
Let's carry on with the story.
Just get the followers and then people
are primed and ready to buy.
Takes a little longer than what I call
traditional call to action marketing,
which you should be doing.
But when you've got content out there,
you see the ROI on your call to action marketing
just go from there to there.
And let me just put it this way.
Talking about the big mouse again.
There's a new Disney film coming out called The Nutcracker.
Anyone, I don't know if you know this.
So checking through the Facebook feed.
When Disney does a sponsored ad on Facebook,
I just pay more attention 'cause I know it's the mouse.
I know it's Disney.
I just look at it more because I've got a relationship
with them and I'm instantly looking.
This stuff is now possible for all of you guys to do.
You can start putting content out.
You can be the media or the operating company,
and that is complete three, lovely.
Hey, guys thanks for watching the video.
Really hope you learned loads.
Now here's a few things that you need to do.
You need to hit subscribe so you're notified
when we bring out a new video
and you can watch the rest of our videos
by clicking here.
And it gets better than that.
If you want to come spend a day with me
and learn some real entrepreneurial stuff,
come to my free super success seminar.
All the details of how you can come along to that
are in the link in the description on the video.
See you really soon, bye bye.