- Getting 4,000 watch hours is extremely hard.
It took me an entire year to reach 4,000 watch hours
on a channel I manage.
I tested a lot of different things
with long form content and shorts.
Then as soon as I got there,
the next month we doubled from 4,000 to 8,000 watch hours
all with this one thing
and that's exactly what I want to teach you today.
In this video, I'm gonna explain
how using this one strategy
can help you level up your content
to getting 4,000 watch hours.
how you can apply it for your niche
and how you can be a Purple Cow on YouTube
to have your videos stand out, which I will explain.
Every day, millions of people are searching on YouTube
from learning how to do something specific
to a reaction of the latest trend that's going on.
Most of these searches fall under two categories
which I'm gonna share with you in just a few seconds.
That one thing that I wanna teach you
is this strategy called search trend jacking.
Search trend jacking is a strategy
to take advantage of popular topics within your niche
that people are searching
and trends that are happening.
Keep in mind, search trend jacking
is not fully an SEO strategy
and it's also not a trend jacking strategy either.
Let's be honest, you've watched a lot
of videos around SEO already.
This strategy has a hidden twist to SEO
that I'm gonna share with you.
There are two types of searches
that people are searching on YouTube.
First is trend searches.
These are events that have happened recently,
any releases, any stories, this type of search
doesn't last long,
because at first, yes,
it's a popular topic, but after time has passed,
people forget and they move on.
The second type is called evergreen searches.
And if we look at the definition of evergreen,
it's retaining freshness or interest,
universally and continually relevant,
meaning people will continuously be interested
in this topic no matter when they're searching it.
How do you use this for your channel?
The channel I helped manage took advantage
of both of these searches.
We reacted to specific trends that were happening,
created agitating skits of shorts
based on popular diets within the fitness space
and evergreen long form content
that people were searching
so they stood out for the long run.
Now, let's say you're a channel
that's focused around tech
and you wanna make a video on the Apple Vision Pro.
Millions of people are going to be searching
for videos within the tech space.
Whether it's an unboxing video, a review video
and the downside to you creating styles of content like that
is you're not gonna get the views you want,
because let's be honest,
there's larger channels already dominating that space.
And keep in mind, the announcement
of the Vision Pros was about a month ago.
So technically it's old news
and it's not something that people
are interested in right now.
However, let's say you did wanna make a video
on the Apple Vision Pros when they did get released
and it wasn't your typical review video
or unboxing video like everyone else.
It was something different that helped you stood out.
You can make a video testing the Apple Vision Pros
for 30 days in a row.
Right after they release,
you can immediately put them to the test
and test them in different scenarios.
After those 30 days, I would take advantage immediately
of posting that video
so you can stay on top of this trend,
which you should steal that by the way.
Hold up.
You know you should also steal
is TubeBuddy's browser extension.
It'll help you get more subscribers
get more views and more watch time,
and it's free.
So I guess you don't really have to steal it.
Check the first link in the description,
download it, try it, and let's get on
with the rest of the video.
Creating a video like that takes advantage
of this strategy called Predictive Trends
and all that means is you're predicting
what people are going to be interested in
so that way when they search for it, you show up.
Just like these AirPod videos, when they came out.
These smaller channels took advantage of it
and they were able to get a ton of views
by doing something different
which caused them to stand out.
And this works for any niche or any channel.
You can predict trends
that are happening each and every year.
Whether it's a game being released every year
a new way to travel that was recently introduced.
If you're a travel channel.
Or updates on finance that are important to know.
There's always events happening within your niche
that you can take advantage of every single year.
A couple examples, if you are a financial channel
you could take advantage of tax planning.
If you are a cooking channel
you can take advantage of holiday season
and recipes that people are gonna wanna make
find the events within your niche
that are happening so you can take advantage of it.
By the way, if you are enjoying this video
make sure to hit subscribe.
And if you are subscribed already
make sure to hit the like button
so I know you are enjoying this style of content.
Let's chat about the Purple Cow Strategy.
The Purple Cow by Seth Godin.
Seth Godin in this book talks about how
in order to survive in the modern business world
a company needs to have a purple cow.
That is a remarkable idea, product
or service that will differentiate them from competitors.
Purple cows stand out and people talk about them
because when you think of a cow
you think of a black and white cow.
But now that you're thinking of a purple cow
I would imagine you have a visual in your head
of what that would look like.
When you think of YouTube
who are the purple cows on YouTube?
Or who's standing out to you?
What's a memorable video
that stood out to you for the past couple years
or a great piece of content that you shared
with a friend because they just had to watch it?
That's how you need to position your channel
and your videos.
We talked about this a few minutes ago
with the Apple Vision Pro example.
If everyone is making How-to videos
on blank and you made a similar video to that
you're not gonna stand out.
Whatever your channel is about
and whoever it is you're speaking to,
ask yourself what do the videos in my space look like?
Look at all the videos around the specific subject,
topic or idea you wanna make it about.
And ask yourself, how can I make something different
in a space where everyone else looks alike
so I can be the purple cow and I can stand out?
How can I present information differently?
What style can I use to communicate my message?
What spin or remix can I put
on this style of video to make it my own?
Asking yourself these questions are extremely important
especially if you're a smaller channel
who is just trying to make a name for themselves.
You have to stand out.
Otherwise, you're gonna continue being frustrated
with making the same style videos everyone else is making.
And to be honest, you're just gonna end up at the bottom
of the search rankings,
which is where no one wants to be.
Give this strategy a try for your next video
and let me know how it goes for you.
Leave a comment below with what your channel's about,
your niche, or what you like to make videos about.
I would love to help you use Search Trend Jacking
to help you stand out here on YouTube.
Hope that helped and I'll see you in the next video.
I'm out.
(upbeat music)