[MUSIC PLAYING]
GREG LEVINE: This game has the ability to truly bring this
car to life.
And that's why I'm so proud to be part of this partnership.
DAN GREENAWALT: I've had the fortune to be able to work
with racing games, racing manufacturers, to work in this
industry for over a decade now.
And I've really seen the relationship between game
makers and manufacturers change.
The manufacturers have really embraced this idea of new
media, and in many ways the video games, like ours, are
now in the vanguard of building relationships between
their brand and new customers.
And in that way, we're actually going beyond
entertainment, and becoming more of an editorial group.
So we have to stay totally true to simulation.
We can't pick sides.
But there is a little bit of a something we get back.
And that is we're on the cutting edge of physics.
Being able to work with a truly, truly cutting edge
manufacturer like McLaren is really exciting.
Their designs are beautiful, but more than anything, the
physics, the engineering behind a car like this, behind
their F1 car, it's amazing.
And we're able to learn from their engineers and
incorporate that into our simulation.
We can also just get test data--
I mean, more test data than you can imagine-- to then test
the physics of our game, and make sure that we have all of
the variables working correctly.
GREG LEVINE: To be on the cover of "Forza" was also a
great opportunity.
But I had one condition.
It had to be authentic.
We had to work closely with the team.
We had to combine their engineering expertise with our
engineering expertise.
Although completely different, we had that same common DNA,
to be the best.
Attention to detail.
To be obsessive and to deliver an outstanding product.
McLaren is all about innovation.
It's about pushing the limits.
It's about going the road less traveled.
It's about pioneering.
And this car really encompasses everything that we
stand for, everything we've ever done.
The power, the performance, the downforce.
This is a true supercar.
DAN GREENAWALT: A big part of "Forza" is building that
relationship with brands.
Because gamers dream.
They dream about getting in cars like this.
And this partnership with McLaren has allowed us to
bring our fans' dreams to life.
One lucky fan gets to do a ride-along in the McLaren P1.
GREG LEVINE: When it comes to once in a lifetime
experiences, riding up the hill at Goodwood is
truly one of those.
And I'm so glad to say that McLaren, in conjunction with
"Forza," are offering this unique opportunity to a lucky
fan somewhere out there in the world.
All that fan needs to do is go onto our Facebook page and
register their interest, and one of those lucky individuals
will be flown to the UK and taken down to Goodwood, and
they will ride up the hill in the fantastic P1.
JUSTIN BELL: The original F1, the three-seater with my dad
at Le Mans--
it was Harrods-sponsored, and we led for 12 hours and only
just lost the race with two hours to go.
Another McLaren won.
But it was amazing.
So I've had this sort of passion for
the brand ever since.
And you see this here--
I think that's what McLaren are doing that is so good.
Because young people are turning away, generally, the
statistics say, from the world of cars.
Driving is becoming a very-- it's just
functional for people.
So that's why we need to keep coming up with cars that
inspire people and motivate them and make them dream.
DAN GREENAWALT: Simulation is actually an endeavor.
It's more than just something you achieve.
You're trying to accomplish simulation.
And the only way to do that is to be always questioning.
What assumptions do I have?
Do I have all the variables captured?
And so we're always improving.
Improving the tires, improving the
suspension, to make it better.
You're never done.
GREG LEVINE: This is the future.
Gaming is a business that's growing, it's developing.
And the amazing thing about gaming--
it gives the opportunities for fans to experience things they
won't necessarily be able to experience.
All that's left for me to say is good luck, and I hope to
see you in Goodwood.