You guys, it's Justin Goodbread here with Financially Simple.
So, I was in a meeting, and I had an individual ask me.
They said, "Hey Justin, what type of people typically employ a CERTIFIED FINANCIAL PLANNER?"
I though that was an interesting question.
So the way I wanna address that, the way I wanna answer that question is to give you
insight into the last nine prospective clients - these aren't even clients - that have happened
the last two days.
Nine phone calls that our office fielded that I personally spoke with many of these individuals,
and see if that can add some insight into what type of people employ financial planners.
One of the phone calls I received was from a pastor who had a friend pass away, a young
person, and they are survived by a spouse and three children.
They need to figure out how to wrap the estate up, how to provide income for the surviving
spouse and take care of the surviving spouse and the children for the remainder of their
lives in this case.
And so, a CERTIFIED FINANCIAL PLANNER, someone like myself, is going in, and we're gonna
coordinate with CPAs and attorneys and help this individual navigate through the emotions
that they're gonna go through.
So that's the first thing I had happen this week.
Um, had a wife, 65 years old, going through a divorce in a different state - one of those
northern states where it's really cold right now.
65 years old, going through a divorce, broken.
Amenable with the spouse, but they're trying to figure out how to split the assets so that
both are fairly treated, and it looks like they're going to hire us to split the estate
up.
That is sad, but it's also something we have to deal with.
I have a business owner who called and is losing market share.
Um, there's some competition rolled in next to them, and they've gotta figure out how
they can avoid their business from suffering any more.
And so, I'm gonna go in as the business expert to show them how to, hopefully, curb that
- if it's not too late - and help them build market share back up.
I had one of our clients who called and said, "You know what?
My parents are doing very well.
We wanna make sure everything is taken care of, and so I'm gonna be helping this family
with their estate planning.
Our team will come together on that.
We got an employee who just lost a job and needs to move some money.
That's a simple one.
We've got a young business owner that needs to increase the value of their company so
they can get some lending for some strategic growth.
That's something we're good at.
We have an older business owner who wants to sell within the next five years and is
already receiving offers on the business.
That's exciting.
I think that is challenging, but that's exciting.
And we have a family who reached out to us and needs to figure out how to cut their expenses
so that they don't face some bad times.
Let's just leave it at that.
That's nine different phone calls.
Now, most people think that as a financial advisor, or a CERTIFIED FINANCIAL PLANNER,
you would hear me talk about stocks, bonds, investments.
We deal with those, but man, personal finance, business finance, is so much more than investments.
It's taxes.
It's inflation.
It's emotion, ugh, so much emotion.
I mean, lost a wife, or lost an individual.
Losing a parent.
Business is about to go under.
Going through a divorce.
Man guys, life is hard.
So who uses CERTIFIED FINANCIAL PLANNERs?
Every day people.
It's not the super rich.
Yeah, they use planners.
It's not the super, uber broke.Yeah, they need planners.
It's every day people - friends, family members - who have to deal with money, and they're
looking for someone who can add some outside influence that can help them make the best
decision they can in times that are difficult and in times that are good, or not so difficult.
My challenge to us this week as you're watching this, wherever it is - whether it's on YouTube
or FaceBook or wherever you're going to watch this is - just keep this in mind.
Everybody has a face on.
Almost every individual out there is going through something that has deep-seated pain,
joy, heartache.
Something major is happening in every individual's life, and as we go through this life, it's
so easy to cast stones not knowing what people are dealing with, but you know, we can all
be an encouragement to somebody.
And my hope is that this encourages you to reach out to somebody who's a professional
and allow them to help you in your particular circumstances.
And so with that guys, like I say every week.
Life is hard.
It is.
Life is hard.
Sometimes, it's awful unfair.
Life is good.
Life is really good, and sometimes it's amazingly unfair.
Life and money can be complicated, but it doesn't have to be.
Let's continue to make our lives, at least, financially simple.
Ya'll have a wonderful week.