>>>
>>> THEY
>>> THEY ARE BACK. FOR THE 32ND YEAR THOSE WILD
BRITISH TV ADS ARE INVADING THE
WALKER ARTS CENTER, ONE OF THE
MOST POPULAR PROGRAMS OF THE
YEAR AT THE WALKERS BRITISH
AWARDS.
AWARDS.
AWARDS. THE COLLECTIONS OF THE BEST OF
THE BEST TV COMMERCIALS FROM
ACROSS THE POND.
WE HAVE A SNEAK PEEK TODAY WITH
CHARLIE, THE CHAIRMAN.
THANKS FOR BEING HERE.
YOU CAME ALL THE WAY FROM ACROSS
THE POND.
THE POND.
THE POND. >> WE DID.
THANKS FOR HAVING US.
IT'S AN ABSOLUTE PLEASURE TO BE
HERE.
HERE.
HERE. >>
HERE. >> THIS IS VERY EXCITING.
THIS IS SUCH A POPULAR EVENT.
WE WERE JUST TALKING WHILE IN
THE COMMERCIAL BREAK, THIS IS
SPECIAL HERE.
SPECIAL HERE. YOU SAY IT REALLY GETS THE
BIGGEST RECEPTION HERE?
>> I DON'T KNOW WHETHER YOU'VE
GOT SOMETHING IN THE WATER HERE,
BUT SOMETHING GIVES THE PEOPLE
FROM MINNEAPOLIS AMAZING TASTE
CLEARLY BECAUSE EVERY YEAR, 30
ODD THOUSAND PEOPLE PAY TO COME
SEE THESE ADS WHICH ARE JUST ON
OUR TV.
OUR TV.
OUR TV. AND THEY LOVE IT.
AND THE GREAT THING IS WHEN YOU
COME ALONG FOR THE SHOW, THERE
ARE THINGS WHERE GENERALLY
PEOPLE ARE CRYING, LAUGHING,
GASPING.
GASPING.
GASPING. BUT IT'S FANTASTIC.
AND IF YOU DON'T LIKE ONE, THERE
WILL BE ANOTHER ONE ALONG IN 30
SECONDS.
SECONDS.
SECONDS. IT'S A BEAUTIFULLY CURATED SHORT
FILM.
FILM.
FILM. >>
FILM. >> LET'S TAKE A PEEK AT SOME OF
THEM.
THEM.
THEM. THIS IS FOR YOUR GREAT RITISH
BAKE-OFF.
BAKE-OFF.
BAKE-OFF. LET'S TAKE A LOOK.
[ MUSIC
[
[ MUSIC
>>
>> THE
>> THE GREAT BRITISH BAKE-OFF IS BACK.
IS BACK.
IS BACK. COMING SOON, ON CHANNEL 4.
>> THAT'S JUST ADORABLE.
I ASSUME ANYTHING THAT'S A PART
OF THIS, DID IT WIN SOME SORT OF
AWARD?
AWARD?
AWARD? >>
AWARD? >> THE BRITISH ARROWS IS AN
AWARDS SHOW AND IT'S THE BIGGEST
AWARD SHOW, MOST WELL RESPECTED
AWARD SHOW FOR BRITISH WORK.
SO THIS WINS BECAUSE THERE ARE A
LOT OF ADS THAT RUN IN THE UK
BUT THESE ARE THE BEST OF THE
BEST OF THE YEAR.
BUT THE GREAT THING ABOUT THESE
ADS, THESE AREN'T DIRECTOR'S
CUTS OR STUFF THAT'S BEING
CURATED THAT DOESN'T RUN ON AIR.
YOU TURN ON THE TV AND THIS IS
WHAT YOU SEE.
I THINK THE BIG DIFFERENCE I'VE
NOTICED SINCE I'VE BEEN HERE FOR
THE LAST COUPLE DAYS, WE'RE A
CYNICAL BUNCH, US BRITS.
WE HATE BEING SOLD TO.
THE MOMENT WE THINK WE'RE BEING
SOLD TO, WE GO, WE CAN'T WATCH
THAT, AND SWITCH OVER.
YOU'VE GOT TO DO IT IN A VERY
SUBTLE WAY.
SUBTLE WAY. OFTEN WITH THESE ADS, YOU DON'T
KNOW WHAT THEY'RE ADVERTISING
UNTIL RIGHT AT THE END BUT IT'S
BECOME A REAL ART OF KEEPING
PEOPLE WATCHING, KEEPING PEOPLE
ENTERTAINED AND OFTEN THE ADS
ARE BETTER THAN THE PROGRAM THAT
THEY'RE IN.
THEY'RE IN. AND THIS REALLY IS A TIME
CAPSULE, THIS SHOW, FOR 2018.
IF YOU WERE TO DIG IT UP IN 10
YEARS' TIME, THIS WOULD GIVE YOU
A GOOD IDEA OF WHERE WE ARE IN
2018, IN GREAT BRITAIN, GOOD AND
BAD.
BAD.
BAD. BUT
BAD. BUT IT'S A GREAT LITTLE CAPSULE
OF EVERYTHING, WHAT'S FUNNY,
WHAT'S POIGNANT, WHAT
POLITICALLY WE'RE TALKING ABOUT.
YOU CAN SAY AN AWFUL LOT.
>> SPEAKING ABOUT NOT KNOWING
WHAT IT'S FOR UNTIL THE VERY
END, LET'S TAKE A LOOK AT ONE
FROM
[
[ MUSIC
♪
♪ ♪AND
♪ ♪AND I
♪ ♪AND I THINK IT'S GOING TO
BE A LONG, LONG
[
[ MUSIC
[ MUSIC ]
>>
>> THAT'S
>> THAT'S PRETTY DARN CUTE. IT GOT OUR CREW LAUGHING IN
HERE.
HERE.
HERE. >>
HERE. >> IT DID.
I THINK THERE'S A LITTLE BIT OF
OSTRICH IN ALL OF US.
AND IT'S JUST A LOVELY ANALOGY,
YOU THINK YOU CAN'T FLY AND
MAYBE YOU CAN.
THAT'S JUST ADVERTISING.
SOMETHING YOU CAN'T EVEN REALLY
BUY.
BUY.
BUY. MOST
BUY. MOST OF THE STUFF YOU'RE SEEING,
YOU CAN'T BUY AT ALL IN THIS
COUNTRY AND YOU DON'T EVEN KNOW
WHAT THE BRANDS ARE.
IT SAYS A LOT AND THAT'S A HUGE
AMOUNT OF WORK.
AND THAT OSTRICH IS 100% BUILT
ON A COMPUTER TOO.
THERE'S NOTHING REAL IN THAT.
IT'S DONE WITH A LOT OF HEART
AND SOUL.
AND SOUL.
AND SOUL. AND IT FEELS VERY WARM I THINK.
>> SO YOU'RE IN TOWN FOR THE
OPENING AND THAT'S TOMORROW
NIGHT.
NIGHT.
NIGHT. THAT'S FANTASTIC THAT YOU'RE
HERE TO BE THERE.
WE HAD ONE MORE BUT I THINK
WE'RE OUT OF TIME SO WE'LL JUST
HAVE TO MAKE PEOPLE GO TO THE
SHOWS.
SHOWS.
SHOWS. PLENTY OF SHOWS.
IT RUNS THROUGH THE END OF
DECEMBER.
DECEMBER.
DECEMBER. >> IT DOES.
DO PLEASE COME ALONG.
IT'S A HUGE AMOUNT OF FUN.
BRING YOUR FAMILY.
AND I GUARANTEE YOU'LL
ABSOLUTELY LOVE IT AND WE'D LOVE
TO SEE YOU.
>> IF YOU WANT MORE INFORMATION
ON TICKETS AND SHOW TIMES, WE
HAVE ALL THAT ON OUR WEBSITE.
YOU CAN GO VISIT KARE11.COM AND
OF COURSE AS WE JUST MENTIONED,
THE FUN KICKS OFF TOMORROW AT
THE WALKER.
THE WALKER. ALWAYS