What's going on when you used to get x number
of views across all your videos in your channel,
but now for some reason, you're only
getting a small percentage of that?
I'm going to give you guys, today, some things
to look at to try to figure out what might be happening there.
That's coming up.
Hey guys.
My name is Tim Schmoyer, and it's Thursday.
That means it's time, once again, for some YouTube Q&A.
Videoorchard wrote and asked this.
Hi Tim.
My YouTube videos have dropped considerably.
I used to get an average of 7,000 to 10,000 views
every day.
Now, I just get like 3,000 to 4,000 views a day.
Is there a change in the algorithm?
Videoorchard, this is something I hear very often actually.
There doesn't really seem to be attached
to like a specific point in time when an algorithm was updated
or a big change was made or a push was done,
anything like that.
There could be any number of different things happening,
whether for example, YouTube kind of goes
through different seasons.
Some genres on YouTube perform very well in the summer
while kids are out of school, and then other niches
perform very poorly during the summer
because, well, kids and families are outside more and doing
more things and have jobs.
So it really depends a lot the type of content you're making.
If you've been on YouTube long enough,
maybe you can go back to last year or the year before,
or the end of the year before that
and look at the same time period and see if your views are
kind of on average par with this time and this season
as they were in the previous years.
Also I think it's really important and helpful
to spend a lot of time in your YouTube analytics
figuring out where is the drop in views happening.
For example, are my subscribers watching
fewer and fewer of my videos?
Has my subscriber rate maybe dwindled a bit?
And maybe that's why my views aren't keeping pace
with where they were before.
Check your traffic sources and see if maybe one of those
aren't performing the way that they used to.
For example, is it search that's not
performing very well for you anymore?
Or maybe it used to be a related video nexus, some really
popular videos, but now you're not
showing up as a related video to those videos anymore.
Or maybe a big website embedded one of your videos
that was accounting for a lot of views,
but something happened to that website
and now they're not sending as much your way.
Or maybe you notice that your older videos
used to get a lot of sharing and activity
and buzz surrounding it.
Whereas your newer videos really aren't
getting as much interaction, engagement,
nor sharing as your older ones did.
So I would really dig around in my analytics
for a while just comparing different metrics from the way
things were when things were going really
well to the way things are going now.
And see if you can see any discrepancies in that.
And that might help you fine tune
and hone in on what that problem area is.
And then you could start coming up
with a strategy for correcting it.
But let's say it just seems to be
down overall across all metrics across all the board
and there doesn't really seem to be
one thing you can really pinpoint and say
that's where I'm losing most of my views.
If that's the case, and it's been happening
slowly over a period time like months, maybe even a year,
I would maybe consider maybe my audience just
isn't as interested in my content as they used to be.
And maybe it's time for me to maybe put
this on hold for a couple weeks, a couple months,
depending what you do and maybe come out with my show 2.0.
You know?
Come out with the next biggest baddest version
of whatever you're doing.
Not even professionally produced television shows
last forever, unless you're like The Simpsons or something,
but a lot of them they have a lifespan.
And maybe your content does too.
It's nothing personal against you or anything like that.
It's just that there's a time to re-innovate and be creative
again and come up with something new that hopefully sparks
new energy and excitement into your content
and into your audience.
I think this is the perfect kind of question
that a lot of you guys can offer input into in the comments
below for Videoorchard and other creators who are experiencing
similar things happening around their channel.
What advice do you have for a creator whose views
were once like really solid and now are dwindling?
Or maybe this happened to your channel
and you figured out, hey, all I did this
and it bounced right back or whatever.
Share your stories, your experiences below.
And the rest of you guys, go check out
the comments of what the other people are saying
down there because there's always a lot of good stuff
that you will learn.
And if you have a question that you
would like me to attempt to answer in an upcoming Thursday
YouTube Q&A video, there's a link
in the description text below where
you can submit a video of yourself just asking me
your question.
Or as always, you can leave it as a comment
or post it on our Facebook page or whatever works for you.
Just leave it, and hopefully I'll
get around to answering it in an upcoming video.
So thanks for hanging out with me, guys.
If this is your first time here, I'd love to have you subscribe.
Every Thursday we do YouTube Q&A just like this.
On Tuesdays we look at what's happening
in the online video news world and talk about the implications
and updates to this YouTube platform and other things.
You know, what does that mean for us as creators
and how do we craft our message and our content accordingly?
And on Wednesdays, I just give you guys some YouTube tips,
ideas, suggestions just to really help you guys out
so that the message that you're trying to communicate
will reach the lives of the people who
need to hear what you have to say.
So thank you for letting me be a part of that.
Subscribe.
And I will see you guys again next week.
Bye.