A
A SAN
A SAN FRANCISCO-BASED BEAUTY BRAND WITH A BEAU
MOTTO THAT LAUGHTER IS
THE BEST COSMETIC. AS
FORMER MODELS JEANNE AND
JANE FORD KNEW THE
CHALLENGES WOMEN FACE
WITH MAKEUP SO IN 1976
THEY CREATED THEIR OWN
LINE(...) SOLVING
LINE(...) SOLVING WOMEN'S BEAUTY DILEMMAS.
TODAY THE SAME PRODUCTS
ARE STILL SOME OF THE
MOST FAMOUS INSTANT
BEAUTY SOLUTIONS AROUND
THE WORLD. AND GUESS
WHAT? THEY HAVE TAUGHT W
US EVERYTHING WE KNOW US
AND I BENEFIT WE HAVE
BEEN BRINGING SMILES TO
WOMEN'S FACES WITH
LAUGHTER AND LIP GLOSS
FOR THE PAST 35 YEARS.
>> LIKE OUR MOM AND >>
AUNT ALWAYS SAY
>> LAUGHTER IS THE BEST
COSMETIC.
COSMETIC.
COSMETIC. >>HOST: BENEFIT! I AM >
SO EXCITED, YOU KEEP US
LOOKING FRESH AND
YOUTHFUL AND LOOK WHO IS
HERE. MAGGIE FORD
DANIELSON WHOM YOU KNOW
OF COURSE HER MOM AND
AUNT STARTED THE COMPANY
OF COURSE HER MOM AND AUNT STARTED THE COMPANY.
AND LOOK! THIS IS JARED
BAILEY![INAUDIBLE] SO
BAILEY![INAUDIBLE] SO EXCITING!
EXCITING!
EXCITING! >>GUEST: YOU DO NOT >>G
LOOK LIKE ANY!
>>GUEST: [LAUGHTER] A
LOT OF PEOPLE CONFUSE US.
>>HOST: --ANNIE
>>HOST: --ANNIE WE KNOW THAT ANNIE IS AT
HOME WATCHING WITH HER
NEW LITTLE BABY.
>>GUEST: SHE JUST HAD A
BABY. HELLO SIS AND
JAMES! I WILL JOIN YOU
SOON![LAUGHTER]
SOON![LAUGHTER] >>HOST: (...) COULD NOT
BE CUTER OR MORE SWEET.
THIS IS JARED BAILEY WHO
HAS BEEN WITH BENEFIT HA
FOR MORE THAN 10 YEARS
AND IS A LICENSED
AESTHETICIAN BRINGING US
THE EASIEST WAY TO GET
BEAUTIFUL LOOKS, SO YOU
WILL BE JOINING US WILL
TODAY, WE ARE SO EXCITED.
EXCITED.(...) YOUR
EXCITED.(...) YOUR EXPERIENCE AND YOUR TIPS
AND EVERYTHING. SO WE
HAVE GOT SOME BRAND-NEW
AND THEN WE HAVE GOT AND
SOME THINGS(...)
SOME THINGS(...) >>GUEST: I WILL BE >>GU
RIGHT OVER HERE.
>>HOST: OKAY. WE WILL
SEE MAGGIE IN JUST A
SECOND BUT THIS IS SECON
REALLY EXCITING, BRAND
SPANKING NEW FROM
BENEFIT. OF COURSE BIG
SEXY EYES, WE ALL LOVE
BIG, SEXY EYES!(...) ES!
AND YOU PUT IT ALL IN AN
ONE KIT TO MAKE IT SO
EASY, WE ALWAYS COUNT ON
BENEFIT TO GIVE US NEW,
INNOVATIVE WAYS TO GET
GREAT LOOKS. AND THIS
COULD NOT BE EASIER WITH
THIS KIT.
THIS KIT.
THIS KIT. >>GUEST: (...) NO >>GUE
MATTER WHERE YOU GO IN
THE WORLD EYESHADOWS ARE
A BIG DEAL, THEY ARE A
BIG PROBLEM FOR A LOT OF
WOMEN, IT IS HARD TO WOM
PICK OUT THE RIGHT PICK
COLOR, TO KNOW WHAT KIND
OF BRUSHED USE. AND
REALLY LIKE HOW TO PUT R
IT ON. EVERYBODY ALWAYS
ASKS. --BRUSH
ASKS. --BRUSH SO WHAT WE DID, OUR GOAL
WAS TO MAKE IT SIMPLE SO
WE ACTUALLY CREATED WE A
THREE PERFECTLY PAIRED
SHADOWS. WHAT WE HAVE IS
ALL OF THESE DIFFERENT
NUDES FOR FALL AND THEN
WE CREATED A CUSTOM
BLENDING TOOL THAT
ACTUALLY USES THIS RAIL
DESIGNED TO ACTUALLY
SLIDE ON AND IT SWEEPS
THE COLOR RIGHT ONTO THE
LID. YOU DO NOT UP TO
WORRY ABOUT GETTING WORR
THESE THINGS HOME AND TH
HOW DO YOU PUT IT ON? WE
ACTUALLY DID THE WORK AC
FOR YOU. WE THOUGHT
FORWARD AND WENT WITH
THAT WORK AND WE IT
REALLY ABSOLUTELY DOES
PERFECTION IN
PERFECTION IN APPLICATION. IT MAKES AP
YOU THE MAKEUP ARTIST. Y
IT IS INCREDIBLE.
>>HOST: WE ALL WANT TO
BE A MAKEUP ARTIST OR
HAVE SOMEBODY DO OUR
MAKEUP AND BENEFIT IS
DOING IT FOR YOU. YOU
LOOK AT THIS AND YOU ARE
LIKE WHAT IS I? --THAT
IT IS A SOFT CUSHION. I
AM TELLING YOU
INNOVATIVE, ALL YOU DO I
IS SWEEP IT ALONG THE
EXPERTLY DESIGNED EXPERT
SHADOWS AND THEN SWEEP S
IT RIGHT OVER YOUR EYES.
EYES.(...) THERE YOU EY
GO. ONE-STEP BEEN DONE!
ABSOLUTELY GORGEOUS! SO
REALLY, YOU ARE GETTING
ALL OF THE BEAUTIFUL
SHADES AS WELL. YOU GET
BEYOND NUDE, 2 DIFFERENT
COLORS. YOU GET NAUGHTY
NEUTRAL WHICH IS A NEUTR
REALLY PRETTY PINK. IF
YOU HAVE GOT BLUE EYES
THIS WILL REALLY MAKE
THAT POP. AND THEN
BOMBSHELL BROWN, EVERY
SINGLE ONE OF THOSE, SIX
EYESHADOW COLORS YOU'RE
GETTING PERFECTLY
GETTING PERFECTLY COORDINATED AND MATCH
TOGETHER. AND YOU GET A
REALLY INNOVATIVE
REALLY INNOVATIVE APPLICATOR AS WELL. IT A
IS $36 TODAY. $12. GET I
IT HOME AND TRIED OUT. I
IF YOU WANT YOUR EYES TO
BE BIG AND SEXY AND JUST
WANTED EASY, WE JUST
WANTED EASY. YOU WILL
BECOME YOUR OWN MAKEUP
ARTIST. LOOK AT HOW EASY
IT IS. WITH KRISTIN OVER
HERE HUDDLING WITH HERE
MAGGIE AND WE WILL SEE
HOW SIMPLE IT IS TO GET
THIS LOOK.
THIS LOOK. >>GUEST: OKAY GUYS I AM
SO EXCITED AND I DO NOT
KNOW ABOUT HOW MANY OF
YOU ARE AT HOME GETTING
READY AND PROBABLY HAVE
A GIANT EYESHADOW A GIAN
PALETTE AND YOU ARE LIKE
HOW DO I START? HERE'S
THE BIG SEXY I KIT, --EYE
WHEN YOU GET IT AT HOME,
I DO NOT KNOW IF YOU CAN
COME IN GUYS BECAUSE I
WANT TO SHOW YOU HOW IT
WORKS. HERE IS THE WORKS
CUSTOM APPLICATOR. THIS
IS GABBY. I DO NOT KNOW
IF WE CAN COME CLOSER
BECAUSE I WANT TO SHOW
EVERYBODY THE SHADES AND
THE CUSTOM APPLICATOR.
WHEN YOU GET THIS FILM
TAKE THE LITTLE SPONGE
AND TAKE IT AND SWEEP IT
A COUPLE TIMES IN A
STRAIGHT WAY ACROSS THE
SHADE. --HOME
SHADE. --HOME AND I DO NOT KNOW HOW
CLOSE WE CAN GET BUT I
REALLY WANT TO SHOW THE
TIP OF THIS. DO YOU SEE
HOW HALF OF IT PICKED UP
THE LIGHTER SHADE AND
HALF OF IT PICKED UP A
DARKER SHADE? WHAT THIS
DOES, WE DID THIS FOR A
REASON, THIS WILL
ACCURATELY AND INSTANTLY
CONFORT YOUR EYES CONFOR
WITHOUT HAVING TO USE 1
MILLION BRUSHES AND A MI
LOT OF TECHNIQUES. STAY
WITH ME, I WILL GO OVER
TO GABBY'S EYE. WHAT YOU
DO IS YOU ALREADY SWIPED
THIS AND AND YOU TAKE IT
FROM THE INNER CORNER FR
AND SWEEP ONCE AND THEN
BACK ACROSS HER EYELID.
KEEP YOUR EYES CLOSED KE
FOR ME GABBY. DO YOU AT
HOME SEE THE DIFFERENCE?
DO YOU SEE HOW IT IS
PERFECTLY PLACED? THE
DARK AND THE LIGHT
EXACTLY WHERE THE EXACTL
CONTOUR NEEDS TO BE. SO
WITH THE CONTOURED EYE
YOU WANT LIGHT SHADE ON
THE BOTTOM AND DARKER ON
THE CREASE AND NOW OPEN
YOUR EYES FOR ME GABBY.
DO YOU SEE HOW THAT DO Y
GIVES A BIGGER, SOFTER,
ROUNDER, MORE WIDE-AWAKE
LOOKING EYE? AND WE HAVE
DONE IT WITH ONE SWEEP D
OF THE CUSTOM APPLICATOR
DONE IT WITH ONE SWEEP D OF THE CUSTOM APPLICATOR.
I WILL DO IT ON HER
OTHER EYE AS WELL. MAYBE
YOU MISSED IT BECAUSE IT
IS SO QUICK, RIGHT? I
WILL TAKE THE TOP SHADE
RIGHT HERE, A PRETTY
COMBINATION OF GOLDEN
BROWNS, BOTH DARK AND
LIGHT. YOU HAVE THE
PERFECT APPLICATION, PER
DARK ON THE TOP AND DARK
LIGHT ON THE BOTTOM AND
THEN ALL YOU DO IS TAKE
IT AND SWEEP IT BACK AND
FORTH AND DO NOT HAVE TO
BLEND, YOU DO NOT HAVE B
TO KNOW HOW TO CONTOUR,
YOU DO NOT UP TO USE, YO
YOU KNOW BRUSH NUMBER YO
286 AND NINE 147 AND 286
THEN HOW DO I DO IT, THE
WHAT AM I DOING? --THEN
DO YOU SEE HOW
BEAUTIFULLY IT CONTOURS
HER EYES? IT PERFECTLY
PLACES THE DARKER SHADE
IN THE CREASE, THE
LIGHTER SHADE ON THE
EYELASH LINE AND THEN
OPEN YOUR EYES FOR ME
GABBY, LOOK AT THE
DIFFERENT, YOU WILL SEE
IN A SECOND YOU GUYS
BETWEEN THE BEFORE AND
THE AFTER. ARE YOU LIKE
GABBY, DO YOU WAKE UP IN
THE MORNING AND SAY THE
OKAY, I NEED TO PUT IN
THE EYESHADOW ON AND I
NEED TO DO THAT BECAUSE
I KNOW IT WILL MAKE MY
EYES LOOK REFRESHED,
BIGGER, YOUNGER. I LOOK
MORE PUT TOGETHER BUT I
HAVE NO CLUE WHAT SHADOW
GOES WITH WHICH, HOW TO
PUT THINGS IN THE PUT TH
CREASE, HOW TO MAKE MY
EYES LOOK BETTER.
--BIGGER
--BIGGER
--BIGGER THAT IS WHY THIS KIT WAS
SPECIALLY DESIGNED TO
TAKE OUT ALL OF THE
GUESSWORK SHANNON.
GUESSWORK SHANNON. >>HOST: YOU COMBINE THE
COVERS AND YOU SEE HOW
HER
EYES
EYES LOOK
EYES LOOK ALIVE, YOU CAN SEE IT GOES ON SO
SMOOTHLY. NO MATTER HOW
OLD YOU ARE NOT TAUGHT O
OR PULL ON YOUR EYELIDS.
IT GIVES YOU THE BRIGHT
EYED LOOK AT NOT AN
EYESHADOW MADE UP LOOK.
IT IS YOU, BRIGHTER I
THEN THAT IS WHY THEY TH
ARE BIG BEAUTIFUL EYES.
WE WOULD LOVE IF YOU WE
GIVE US A CALL, WHAT A
TREAT TO BENEFIT HERE
THIS MORNING, CALL AND
WELCOME JARED, SAY HELLO
TO MAGGIE AND GIVE A
SHOUT OUT TO ANY.--ANNIE
WHAT AN INNOVATIVE WAY W
TO GIVE US THAT, YOU TO
MADE IT EASY.
>>GUEST: THAT IS WHAT >
WE DO. I BENEFIT IT IS
ALL ABOUT INNOVATION AND
HOW TO MAKE THINGS HOW T
EASIER FOR OUR CUSTOMER.
WHAT WE REALLY WANT TO
SEE ARE THOSE SHADES
REALLY LOOK LIKE WE WANT
TO GET A CLOSER LOOK ON
HOW IT REALLY WILL
FLATTER ANY EYES.
>>GUEST: (...) I
ACTUALLY WENT AHEAD AND
PUT ALL THREE DUOS OF PU
THE EYESHADOW, HAND AND
AGAIN I DO NOT KNOW HOW
CLOSE WE CAN GET YOU CLO
GUYS BECAUSE I REALLY
WANT EVERYONE TO SEE
THESE AT HOME. SO YOU
HAVE THREE CUSTOM, THAT
IS BEAUTIFUL, THANK YOU
SO MUCH. THESE ARE THREE
CUSTOM DUOS AND YOU GET
ALL SIX EYESHADOWS IN
THIS KIT. BUT AGAIN I
WANT TO WALK YOU THROUGH
EXACTLY HOW THIS WORKS
BECAUSE YOU PROBABLY BEC
HAVE NEVER SEEN IT
APPLICATOR LIKE THIS
BEFORE FOR EYESHADOW.
WHAT WE ARE DOING HERE
WITH THE BIG SEXY I KIT,
CLOSE FOR ME CHRISTINA,
WE TRY TO TAKE THE
GUESSWORK OUT OF
EYESHADOW. THIS IS A
CUSTOM APPLICATOR. SWEEP
ACROSS BACK AND FORTH, I
AM USING THE ROSY BROWN
SHADE. WHAT THIS DOES IS
INSTANTLY CREATES A DUAL
CHROME EFFECT ON THIS.
YOU HAVE DARK ON THE TOP
AND LIGHT ON THE BOTTOM
AND WATCH THIS, I WILL A
GO AHEAD AND APPLY THIS
RIGHT ON CHRISTINA'S
LEAD. I WILL SWEEP ONCE
BACK AND FORTH, --LID
ACROSS HER LIVE AND WHAT
THIS IS DOING IS
INSTANTLY AND EASILY
PLACING THAT DARKER SHAD
INSTANTLY AND EASILY PLACING THAT DARKER SHADE
RIGHT WHERE IT NEEDS TO
GO. AND THE LIGHTER GO.
SHADE RIGHT ON THE
EYELASH LINE. --LID
THAT IS CREATING A
CUSTOMIZED, OPEN YOUR
EYES, CONTOURED, CLOSE
YOUR EYES FOR ME YOUR EY
ACTUALLY IF YOU COULD, A
DO YOU SEE HOW BEAUTIFUL
THAT IS? IS INSTANTLY
PLACING THE DARKER
SHUTTER WHERE IT NEEDS S
TO BE RIGHT HERE IN THE
CREASE AND THEN THE
LIGHTER EYESHADOW ON THE
LAST LINE. IT TAKES THE
GUESSWORK OUT OF
EYESHADOW APPLICATION.
EYESHADOW APPLICATION. --LASH
--LASH
>>HOST:
>>HOST: PERFECTLY BLENDED, THAT IS THE
THING, SOMETIMES WHEN TH
YOU GET IN THE CREASE YO
NOW SOMETIMES IT LOOKS
LIKE YOU HAVE A CREASE
BUT THIS LOOKS LIKE
PROFESSIONAL APPLICATION
PROFESSIONAL APPLICATION AND OUTLOOK WILL LAST AN
AND LAST AND LAST, 12
HOURS, NO CREASING. SO H
IT IS $12 PER DUO. YOU
CANNOT GET THAT AT A
LITTLE, YOU KNOW,
PHARMACY. I MEAN MAYBE
FOR A CHEAP EYESHADOW
THAT WILL LOOK LIKE
BRIGHT BLUE OR GLITTERY
OR SOMETHING.(...)
OR SOMETHING.(...) CERTAINLY NOT. AND THAT
CUSTOM APPLICATOR REALLY
IS ALL THE DIFFERENCE. I
IT IS NINE DOLLARS ON IT
HSN CARD, GET IT HOME HS
AND TRY IT OUT. IT WILL
BE JUST THAT EASY TO GET
THAT GREAT, BIG THAT GRE