7, 8, 8, 9, 9, 1, 0, But we do have some comments from budweiser’s
parent company Tran Heizer Bush
and I find this whole thing to
be fascinating because you need
to know this about the Dylan
Mulvaney thing. I don’t listen
to the transgender go hop
around on tiktok dressed as a 6
year-old girl do you want to
tell its America. You know it’s
a little out there for me.
But what’s going
with Dylan Mulvaney has nothing
to do per se with trans people
are tolerance and inclusion and
everything to do with the fact
that you know and budweiser’s
case you know this is marketing
and I’m gonna play clips in
which she speaks exactly to
that. But when it comes to the
country as a whole this has
become a manufactured civil
rights movement and that the
Democrats are out there
claiming oppression.
And saying anybody who doesn’t
support the legislation in
their efforts to pass it is
somehow transphobic hateful
bigot air go we can’t even have
this conversation just give us
what we want that’s kind of
what’s going on in the
legislative level like Riley
games, okay,
who is decorated of a female
athlete as there is in this
country went out last week to
San Francisco State University.
And was
physically assaulted. By a man
wearing a dress I mean it’s
bizarre but all the people
lecturing you about toxic
masculinity most of the toxic
masculinity you see in this
country comes from guys with
dresses on.
>> And so what. I don’t know.
But of course
at San Francisco State
University she was barricaded
into a classroom assaulted
taken hostage. And then the
school went out and did what
they praised the students
for their peaceful protests.
I mean that’s get
your car and says why did they
praise that movement.
Because the truth is that you
know legislative level the man.
Everything they get done is on social pressure vote for us here racist. Okay because the
race card is losing its potency
yet what you call covid
covid white-supremacist climate
change is white supremacy as
which vary if Mother Nature a
birthing parent nature is white
supremacy like okay you kind of
sounds stupid after a while it
doesn’t have the same you know
kick that used to have. So
they’ve moved over to
transphobia where they’re now
saying well. These people who
don’t want 5 year-old kids to
transition for the rest of
their lives surgically alter
their bodies before they got a
chance to develop.
These are trans folks hateful
bigots the calling for violence
that’s how they get stuff done.
They label you a violent
oppressor.
So you’re scared to share your
true opinions we’ve never had a
bigger gap in this country
between what people believe to
be true.
And what they’re willing to say
in public he’s a lousy bad, but
he’s right you starting to see
some pushback by people who
have women in their family and
don’t want them are raised by
biological men in sports.
But for the most part corporate
America is leaning right in on
this because it is easier than
being called the Trans phobia
or even a bigot so what a place
like Bud light is doing now is
they’re saying well on
why run the risk or were
eventually all going to be
called transposed by this mob
that’s how they get what they
want. So want to we just
proactively hire them. Okay
score some points for that
and along the way maybe we
cater to a younger demographic
here is Bud light, OK, Alyssa
Heiner shot okay and she is the
vice president of Bud light.
And she flat out says you know
they’re looking for a way to
cater to young drinkers.
So of course they go to tiktok.
The average person using the app is a teenager not even old enough to drink. But this is no
different with the than the
tobacco executive back in the
day advertising the children.
She flat out saying out loud
how you know the brand of like
a Friday image.
>> Which in her had means white
guys in polo shirts. We don’t
just want to sell it to white
guys and polo shirts
we’ve got to go get people
younger than those college kids
sent us a sense of Lee Curtis
Cup 20.
>> I’m a business woman had a
really clear job to do what it
took over a Bud light and it
was this brand is in decline.
It’s been in decline for a
really long time. And if we do
not attract
young drinkers to come in
during this brand there will be
no future for Bud light, so I
had this super clear man.
It’s like we need to evolve and
elevate this incredibly iconic
brand.
>> I mean did she is so bad at
her job.
her job. >> Haha I had the Super clear mandate.
Go get a guy in a dress that
will sell beer.
>> What would you do in the
brain and you had what she did
not every super clear mandate
to do this you want to revive
the brand yeah. You want to
boost you know the visibility
of the brand I mean she
succeeded get everybody’s
talking about it. But when they
get done talking about it,
they’re usually shooting the
can take kid rock or vowing
never to drink again
like Travis Tritt and a host of
other country artists.
Who you know how many
references the Bud light exist
in country music like a million
people feel betrayed by this
people feel betrayed because
beer is where they went to
escape politics. Here’s where
they want to escape identity
politics, beer was what you
needed when you would done an
exhausted from talking about
all
of this.
>> Scrap its crew had his turn
to get out of bed one day and
find out your favorite beer.
>> Is now honoring a guy who’s
been pretending to be a woman
for a year so way to go but
like you’re giving due to a one
year-old girl.
But as the great guy Benson
said last week when I was
hosting gutfeld.
You know Democrats have been
saying all of this time trans
people were always trans
anybody who says they’re a
woman has always been a woman.
So if that’s
the case, how did she only
become a woman a year ago.
On one and we’re not to question this has nothing to do with biology as we know it
trans people are just trans but
on the other end, happy
anniversary you’ve been
transfer year so apparently it
just started a year ago.
But again nobody asked for this
that’s the point and
corporate America basically
trying to justify the decision
to alienate all of their
consumers by saying well, you
know we’re just trying to
market to what the kids are
doing on a Chinese spy app.
It’s not the enduring statement
that she thinks it is, but
here’s a little bit more of the
self-assured this clip 21.
>> What I brought to that was a
belief in okay, what is what would what is evolving elevate mean it means inclusivity it
means shift in the tone.
It means having a campaign
that’s truly inclusive and
feels lighter and brighter and
different and appeals to women
and to and representation is it
sort of the heart of evolution
you’ve got to see people who
reflect you in the work and we
have this hangover
I mean Bud light had been kind
of a brand of.
Kind of out of
touch humor and it was really
important that we have.
Another approach.
>> I mean dude
that was absolutely dreadful.
Rob, you know.
Out of touch, humor and what is
she really trying to say there.
But you want to know some of them. The white people buying the beer. Why people are
drinking the beer not say
blacks and Latinos ordering it
as well and Muslims and Asians
and anything in between.
But when it comes to beer and
when it comes to marketing your
beer and when it comes to
creating an appetite for your
beer. You know people want out
of it. They wanted to be cold
and tasty.
>> It’s what he’s talking
about.
>> Nobody is walking into a
beer freezer right now.
>> And
>> he I could really use a cold
one which one of these is
more inclusive identity
politics. A guy like Miller
Lite but I is there a guy with
a dress on any of the
commercials. Now our yet
probably won’t drink that then
she’s prioritizing everything but what a beer drinker wants. Think of a Jimmy Buffett song
cheeseburger in paradise.
>> Big
>> kosher pickle with a cold
draft beer.
Big kosher pickle
on the girl in the commercial
what the did you say haha just
say it.
The things that we are
prioritizing in
corporate America are not the
things your consumer is
prioritizing one of the
challenges corporate America is
facing you know they say the
goal local broke. Okay
the reason that exists in the
parlance is there are a lot of
companies that have gone woken
lost a lot of money why because
what’s rewarded in corporate
America is corporate speak.
We need more diversity we need
more inclusion
you know people who speak in
those tones make their way up
into management positions.
But what ultimately happens as
you wind up in a management
position surrounded by other
people in management positions
who have no relation whatsoever
to the thought process of your
consumer.
It’s like when Disney took
their big bold stand and went
running after Ron DeSantis
because he didn’t want anyone
sexualizing 5 year-old kids.
What the people in Disney’s
board room forgot.
Is that there are entire client
base is parents
and here’s a news flash.
No parent wants anyone
sexualizing their 5 year-old
kid so what happened to Disney.
It backfired.
The fact remains that when
Disney ousted their CEO Bob
chapek and brought back Bob
Iger the first thing he said
we’re going to get back to
story telling and doing what we
do best, which is a fancy way
of saying please give us money
we need money. We need to cater
to the things that bring people
into the park in what world
can we yell and scream
about inclusion if we’re going
to charge people $130 to get in
if you’re worried about
inclusion Disney. You know the
price of admission by about 75
bucks. But they lowering the
price of admission anytime soon
parents already know. Said
about inclusion okay that’s the
point they thought they had a
good marketing idea Disney not
all will remake the rides will
be Snow White and the 7
genders.
Come on who doesn’t want to
wait in line for 3 hours to go
on Peter Pan sexual, it’s going
to be great you guys are going
to love it. And the parents
like no.
Bake
actually no we’re not doing
that and make it was Does we
have some issues home.
>> And what it make you do he
kicked out the old CEO and
brought back the new one with a
very clear eat it.
And Bud light in
this instance, okay, I don’t
doubt she’s doing this for the
visibility and thinking she’s
going to elevate
the brand OK and why does she
want to do that why does she
want to do that money money
money money money money money
okay so in her head.
>> Well, you know the way to do
that is to go on tiktok the
Chinese spy app where they’re
stealing biometric data from
little kids.
We’re insane people are
dressing the cats up as Yoda
and doing star Wars
reenactments with them in the
kitchen. While China steals all
their information what we’ll do
to boost awareness. It will go
to the Chinese spy up
because this will get people to
drink our beer.
But in or had this made sense
because she was surrounded by
other people who think that
way.
Okay this is the biggest issue
we have.
If everybody in corporate
America if everybody in
academia if everybody in
Washington, start seeing the
world through awoke lens.
You wind up fighting a lot of
the wrong battles like the
military. The military we are
only job is to kill and kill at
a level so fierce that we’re
able to avoid wars for the
simple prospect that people
don’t want to be killed at
the rate and ruthlessness that
our military is capable of
killing them at our goal with
the military is not to have to
use it. It’s a to B so fierce,
you don’t want to be you don’t
want to mess with it.
You dig. But because we are now
prioritizing hurt feelings in
the military inclusion and
everything else kiahnna being
left out on the world stage
because we’re prioritizing the
wrong. Thanks.
And that’s why you see budlight
facing the backlash that it is
this woman didn’t succeed.
Yeah, you brought them a lot of
publicity but all the publicity
is people vowing to boycott the
brand. All the publicity comes
with a condescending attitude
toward your core consumer.
When she says the words.
Our brand was Friday. And had
out of touch, humor.
Wait what I got to tell you of
all the things but lie did
their commercials were beloved.
>> People loved.
The real men of genius
campaigns, they were whole
areas they run out of touch.
They were left out funny every
single time.
Big now because they were
elected some type of awoke
Jack. The vice presidential
status within their company.
You no longer have real men of
genius congratulations. You now
have real them of genius.
>> Budweiser presents real them of genius, you man. >> the day
we salute you Mister biological
male pretending to woman MR.
>> A male pretending to
>> millions of beer drinkers
spend the day working a
grueling shift on the
construction site you pranced
around the house on tiktok
dressed as a 6 year-old girl.
>> You can add.
>> Anyone can hang their head
up after a long shift
but only a true hero can take
off their dress and on tape
there knots.
So crack open a
nice cold, but Mister
biological male pretending to
be a woman normally beer comes
in a cardboard case but thanks
to you it now comes in a mental
case, MR.