- I don't wanna look like a clown walking around,
getting groceries.
I don't know if that's gonna make me feel happy.
(upbeat music)
Hey guys, Sohan here.
If you've seen any of our other Bloom videos at BuzzFeed Oz,
you'll know that I love wearing a bright color or three.
So when I heard about this predicted fashion trend
by Pinterest for 2022, called dopamine dressing,
I was like, "I love this, I need this.
Give me all of these vibes."
Dopamine dressing was a term coined by fashion psychologist,
Dawnn Karen, which started as a fashion theory
that said that wearing multiple bright colors
can improve your mood.
This is so important to me
because my journey to find my style
has definitely been layered.
The world doesn't really make it easy for women
to feel happy in their bodies.
So my challenge is to try dopamine dressing for three days
to see if it has a positive impact on my mood.
But enough from me,
let's hear from some real life fashion experts.
Jameen and Rach are the Co-founders and Directors
of Dyspnea, an Australian clothing label
that is known for its sparkly, beaded, colorful clothes.
Celebs like Dua Lipa, Miley Cyrus, Rebecca Black, and more,
have worn the brand, which has strong values
in being sustainably minded and inclusive.
- Dopamine dressing is a new sport to me.
I've not heard of it before,
but I feel like we've been doing it from the very start.
- We're renowned for our pinks and our lilacs.
And we've only recently started injecting
kind of like the brighter, bolder colors.
Yeah, it's nice to like scroll on our Instagram
and our tagged pics and see how fabulous everyone feels
wearing their full fit.
We love that feeling.
- Sohan, you're gonna do great in the challenge.
- You'll kill it.
- Three days of dopamine dressing, three days of outfits.
I have like a lot of pastels.
I usually go monochromatic and wear them one at a time.
Will I happy going to the grocery store
looking like a rainbow clown?
I am not sure.
Maybe I will, maybe I will feel embarrassed.
I've finally sorted out my three outfits
for the next three days.
Let's start this dopamine dressing challenge!
(upbeat music continues)
So I've gone with green and pink as my two main colors.
Pink is meant to be playful, fun, and exciting,
which is perfect
because I'm going to dinner tonight with friends.
And green gives off like a calming energy,
which is honestly what I need right now.
I'm starting my day feeling, honestly, a bit run down.
Like it's been stressful, it's been raining nonstop,
I've been dealing with mold in the house, I'm tired.
So let's see if this outfit can bring my mood up again.
I started my day working from home,
even though I felt very overdressed for just being at home.
It was the little things that made me smile, like my nails.
Oh my God, so cute.
And catching my reflection every time I went to pee, lol.
Like, just the small things.
Just walking around, even though there's no occasion,
I am the occasion.
And look, I'm literally the brightest thing on the street,
which I love for me. (Sohan laughing gently)
I had to run some errands,
pick up cat food from the grocery store,
and also went to pick up some lunch.
- I've noticed like, people looking at you.
- Yeah 'cause I'm so bright.
After work, it was time
to go to my friend's surprise birthday dinner.
And honestly, by this time of day, I usually have no energy,
but I was in such a good mood
and I felt so ready to socialize.
We ate Ethiopian food and it was so delicious.
After dinner, we FaceTimed Zody to see what he was up to.
I'm such a good mood that I'm gonna go out!
Day one of dopamine dressing was a success!
(upbeat music continues)
Growing up, I remember always being told to wear black
because it was slimming,
which I know is not an uncommon experience,
a lot of women have felt that way.
But I love dopamine dressing
because it just yeets that all out of existence.
It's about making you feel good,
not about trying to create an illusion
to make your body look a different way.
- I think in my early 20s, I definitely wore a lot of black.
I'm a bit curvier, I've always been told
that black is suited to me better for that reason.
I since realized doing Dyspie,
I feel way better in color, way more fabulous.
And I think our customers would absolutely agree with that,
and it shows really from our bestsellers.
Blacks and maybe dark red?
- Even brown would probably be our slowest colors.
- Yeah.
- I had such a fun weekend in the green and pink,
but like now I'm just feeling a bit flat.
Like I can't really be bothered to do anything.
I just feel like staying at home in my home clothes,
but I have to go into the office anyway.
If I have to get ready to go into the office,
I may as well, you know, make it a dopamine moment.
So let's see if my mood changes
because right now I'm feeling a bit flat.
Classic me in the morning though, nothing's new.
Wait till I have my coffee.
(rhythmic electronic music)
Today's outfit, I've gone with blue and orange.
And apparently, it makes other people feel at ease.
So it's really good for presentations or job interviews.
Already, putting this outfit on,
I feel so much more energized.
I'm excited to see how my mood changes throughout the day,
especially when I see people.
I forget that I'm wearing color
until I see how other people interact with me,
and they're like, "Oh!"
It's like, "Yes, I'm in rainbow, yes."
- [Stranger Walking By] You look so good!
- Thank you so much. (Sohan laughing nervously)
I left home to get the train to work,
and of course there were train delays!
But I finally made it to the office
and was keen to see everyone,
except unfortunately it was dead.
I thought Tom would be in, but I couldn't find him.
So after working for a bit, I went to get some lunch.
I ate salmon, which is one of my favorite weekday lunches.
Then, I decided to go and find Tom.
And yes, I found him.
(pensive music)
- Oh shit.
- [Claudia] Hi! (Claudia and Sohan laughing amusingly)
- Yeah, I'm fuckin' tired, bro.
Working too hard.
- [Sohan] Working too hard.
- Working too fuckin' hard. - Just working day and night.
Once again, the little moments were making me smile,
like matching with the bins in the office, lol.
I helped set up for a shoot we had to do for Bloom.
Honestly, for a pretty average day,
I felt like I could be in character every moment
to make it fun.
And I ended up meeting a friend for dinner as well.
Day two of dopamine dressing finished!
We've all kind of seen this happen,
but due to the patriarchy,
a lot of fashion trends have been very closely linked
to your body type.
We saw heroin chic when that was a thing,
it was all about showing off your torso.
And now the body trend is very much like,
Kim Kardashian/ Kylie Jenner
unrealistic plastic surgery body.
It's very revealing.
And while there's nothing wrong
with flaunting what you've got,
that doesn't always work for everyone.
Dopamine dressing is a great option
for people who still wanna have fun with fashion,
but don't feel like getting triggered
every time they get ready.
- In the way that we design and make our next collection,
it's not really following trends.
We kind of look at each other's body shapes
and what we would feel comfortable in wearing
and what we think is best for, you know,
small boobs, big boobs.
And we hope that reflects onto our customer
when they jump on our website and can be like-
- There's something for everyone.
And literally, you can put in your measurements
and get any custom piece made-
- In any color.
- We want everyone to feel like they can wear Dyspnea
and feel amazing.
- A bad-ass beech. - Yeah.
- So today is my final day of dopamine dressing.
And even though I had all of my outfits pre-planned out,
I'm actually changing it up for today
because I'm trying to stay at home as much as possible
because COVID cases are rising,
and I'm a bit nervous about going outside.
So, my outfit today
will hopefully reflect that a little bit,
especially considering on day one,
I felt really overdressed just like sitting at my desk.
(upbeat rhythmic music)
For today's outfit,
I've gone with something a little bit more low-key,
more so in style rather than in color
because as you can see it is very bright still,
which we love.
But it's literally just jeans and a comfy crop,
like that's all it is.
We've gone with like red, orange, lilac,
which all give feelings of like power,
passion, friendliness, and vibe.
So that should be a good time.
Honestly, I don't really have much planned for today.
I'm just gonna try and stay home, do my little chores,
do my little tasks.
Already, wearing the colors
definitely makes you feel something.
I started my day with a bit of work.
Before I knew it, it was time to make lunch.
I had my homemade chicken wrap,
which is a go-to for me while working from home.
It was a pretty average day, not a bad one by any means.
So dopamine dressing has definitely made its impact.
Color is so visually stimulating.
And while it might not be
the sole reason that you are happy,
it can definitely bring energy
which can give you the capacity
to see the positive in situations.
I love that colorful clothing is becoming more popular,
so that the option is there for us when we go shopping.
And that is the end of my dopamine dressing challenge!
I can't wait to wear every color combo in the rainbow
for the rest of my life!
And I hope you guys do it too.
- [Claudia] I know it's been an emotional few weeks here,
yeah?
- [Sohan] Yeah, is it 'cause you miss Zeta,
is that what's going on?
You just wanna sleep the pain away.
(upbeat rhythmic music fades)