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JOHN MUELLER: Hi, everyone.
And welcome to the second Google Search News.
I hope life is treating you well wherever you are.
I'm your host today, John Mueller, here
from Google Zurich in Switzerland.
With this show, we want to give you
a regular summary of what's been happening around Google Search,
specifically for webmasters, publishers, and SEOs.
If you'd like to stay up to date,
make sure to subscribe to the channel.
Today, we'll be covering some of the things that have happened
since the previous episode.
We'll take a look at a cool new WordPress plugin, webmaster
conferences, updates in Search Console, and some other news.
Recently, we launched Site Kit, a WordPress plugin
that effortlessly connects your WordPress site
or blog to a collection of Google services.
Site Kit makes it a breeze to get your site verified
in Search Console and hooks up other services
like Google Analytics, AdSense, and PageSpeed Insights.
With a quick look at the dashboard in your site's admin
panel, you'll have an overview of how
your website is doing overall and within Google Search.
Curious to see what folks are searching for?
Just want to see the overall traffic?
Site Kit has something for almost everyone
to help you easily grow your online presence.
I'll add a link to the description if you're curious.
The team working on Google Search Console
has dropped some hot updates recently.
They're always working on making it easier
for folks like you to make great websites that work well
in Google Search.
The updates include a report for speed.
As you might have heard in a previous video,
speed is important.
But understanding how it affects a website is really hard.
We hope this report makes it a bit easier to find bottlenecks
and to resolve them.
Another neat change is that now the performance report
has much fresher data.
In some cases, the data we show is just six hours old.
Fresher data is or was one of the most common wishes
our users had, so we're happy that this is now live for you.
And last but not least, we're now
showing much more data about videos
from your site when they're shown in search.
If you're keen on finding out more, check out our blog.
We touched upon the webmaster conference series
in the last episode, but I wanted
to give you a brief update on what's been happening there.
We recently had additions in Singapore, Bangkok,
and Jakarta, as well as a unique one at the home of Google
in Mountain View, California.
In all of these locations, we had presentations
from Googlers, some engineers, some product managers
about features they're working on in Google Search.
We have two more events lined up this year
in Zurich, Switzerland and in Tel Aviv, Israel.
So see you there, perhaps.
And if you couldn't make it, don't fret.
We're planning on publishing talks
from the Mountain View events soon.
And looking into my crystal ball,
it looks like we'll have more of these events next year.
We have a few more short updates for you.
Here on this YouTube channel, we recently
launched a series for beginners all about Google Search.
If you're just getting started or if you're
in touch with folks who are, then
make sure to check them out.
These videos will be rolling out over the course
of the next months with the goal of making it easier
to understand how you can grow with Google Search.
Then, the search results preview settings
meta tags we talked about last time are now live.
If you'd like to give us information
on how much information a preview can show,
then check out our documentation for how to get them set up.
If you've added other meta tags before,
then these new ones won't be that different.
And finally, we recently announced
that we won't be supporting Flash in indexing
for Google Search anymore.
Flash has brought us lots of cool things
from those early jump and run games to videos
hosted on the web and, of course,
those fancy, interactive websites.
For a long time now, all of that is available directly
in HTML pages with a bit of JavaScript.
Given that most browsers don't support Flash content anymore,
it's time to say goodbye to Flash.
Thanks for helping to make the web into a fantastic
interactive world that it is now.
Well, that's all for now, folks.
Thank you for joining us.
And now onto the weather.
Well, to be honest, I don't know what to say.
Depending on where you are, I see a bit of wonderful sunshine
mixed in with some rain, snow, and windy weather.
In short, there's a bit of everything for everyone.