- Hey, what's up, busy people?
I just wanted to make a quick video this morning.
I'm actually on my way to a client
meeting here in a few minutes,
but I had a couple minutes,
so I wanted to do this video really quick to share what
I think is the world's most important social media lesson.
Like if I could tell you one thing about how to improve
your social media for your business, this would be it.
The reason that, let me find a place to sit really quick.
I always start off like I'm gonna make
one of those cool walking videos,
and then, the next thing you know I'm tripping (laughs).
Let me find a place to sit really quick.
All right, this is better so that I don't
fall over in the middle of trying to talk to you.
So I'm meeting with this client today and they said,
listen, you know,
I'm going in to do like a full half-day workshop.
They said we're gonna have our, you know,
our main people here for the whole thing,
but we're bringing most of our staff in to get
a general understanding for the very beginning.
So if you could only teach us one thing about social media,
what would it be?
And I went, oh, well, that is an easy answer,
and so, I wanted to share that with you guys, as well,
which I consider the world's most
important social media lesson.
It's simple, but important,
and I wanna get into that in just a second.
Real quick, though, I just wanna say I don't spend
a lot of time looking at the numbers
'cause I like to produce content and help people
get results with their social media in their business,
but I happened to look at the numbers this morning,
and our community is approaching 60,000 members,
which is unbelievable.
So let me just say from the bottom of my heart, thank you.
I think that officially makes us one of the fastest
growing community of small business owners in the world,
and obviously, you are part of that,
so thank you so much for being part of that.
I also wanted to let you know too this is kind of
some interesting news for our community,
or at least I think, it's something I'm excited about.
I get asked all the time,
probably three or four times a week minimum,
and sometimes as many as 20 times in a week,
do you have a course, do you have a class?
Do you have a course I can take where I can
learn all of the stuff that you teach in
a nice, simple way and apply it to my business?
The answer's always been no.
I have my one-on-one coaching,
I have my group coaching membership
Five Minute Social Media Pro,
and so for the last almost year if
somebody says do you have a course,
I've had to say no, I don't, but that's changing now.
I'm finally, for everybody who has been asking,
probably the hundreds of people that
have asked over the last six months,
the answer is finally yes.
I'm taking everything about my Five Minute
Social Method and I'm putting it into one,
what I think is gonna be an unbelievable course,
you can obviously judge for yourself,
and it's called the Five Minute Social Method,
and the plan is to launch it,
I believe, at the end of this month.
We're still finalizing a couple of things.
So if you are interested in that,
I'm gonna be kicking it off with a free six-part series,
but because of the nature of the course,
because I'm going to be teaching this in a manner where,
you know, it's not like, all right, you know,
you're in the course, here's the lessons, good luck.
This is a fully supportive, collaborative course
where I want you to get results and I wanna make sure
you're supported throughout the way.
There's live Q and As and anytime you get stuck,
I'm gonna make sure you get unstuck and get through this
and apply the Five Minute Social Method to your business
so you can cut your social media workload by up to 80%.
That's my goal for you, right?
I can only take a small handful of people because
if I get too many then I can't support everybody.
So because of that, if it's something you're interested in,
I put together an early bird wait list that you can join.
Essentially, it's, you know, there's no obligation there,
but it just says, yeah,
I might be interested in taking this course.
You sign up for the early bird wait list
and that means I'll send you an invitation
to sign up a day before the general public
'cause once it opens to the general public,
if there's slots left, I don't know how fast it might,
you know, sell out or fill up.
Like I said, it's gonna be very limited
so I can provide support for everybody.
If you wanna join it, go to FiveMinuteSocialMethod.com
or you can see the link down there.
I just sent it out to my email list, as well.
Before I hit record on this there were already
over a hundred people that had signed up,
so if you are interested in the Five Minute Social Method,
do join that wait list.
But let me jump into what I wanted to talk about today,
and that's what I consider to be
the world's most important social media lesson,
and that is how the algorithms work.
Is it weird that there are people like walking behind me?
I've decided I'm over it, but...
How the social media algorithms work.
This applies to Facebook, Instagram, LinkedIn,
Twitter, they're all pretty much the same
'cause they all have the same goal in mind.
They're all on the backend in the code and what,
you know, I'm not a programmer, on the backend.
Are there differences?
Yeah, I'm sure there are, of course there are.
You know, nobody knows how all of the algorithms work
except for maybe the top people at each company,
but the basic of the algorithm is this.
In my Five Minute Social Media Method course
we go deep on how to make sure that your content
does well in the algorithm instead of,
what I teach is instead of trying to beat the algorithm,
we want to romance the algorithm.
Essentially, you gotta create content for
the algorithm or don't bother at all.
The goal of the algorithm for each and every user,
not business owner, but user, anyone who's on social media,
is to keep you on the platform as long as possible.
That's how they make their money.
That's it.
So what they wanna do is they
wanna keep showing you content,
again, you the consumer, not you the business owner,
they wanna keep showing you content that you
like 'cause then you go down a rabbit hole.
So you know, if you take like YouTube where we are now,
you finish watching a video and it's like hey,
here's a whole bunch more videos.
And if you're not watching full screen,
even while you're watching the video here's
a bunch more videos that we think you'll like.
That's what the algorithm is for on Facebook,
Instagram, LinkedIn, everywhere.
They wanna just keep showing you content
that you like so you won't leave.
So as a business owner or a content creator,
how do you play that to your advantage?
Well, you have to create content that people like,
obviously, but because of the way that social media
is setup you have to create content that gets engagement.
You have to create content that gets likes and loves
and ha-has on Facebook and the applause, you know,
reaction they have on LinkedIn now, and comments and shares.
And if it's a video they need to keep watching your video,
and if it's a longer post, they need to click see more,
click your link, that all counts as engagement.
No human is looking at our posts, right?
It's a computer, so every time somebody comments
they'll show it to more people.
Every time somebody comments again
they'll show it to more people.
Every time it gets shared they will show it to more people.
So you have to create content that gets engagement,
that's how you win the algorithm on all the platforms.
And the way it works is your post will go up,
and that first hour's really important,
so it's good to post it at a time
when you think people will see it,
you have followers online,
and they'll test it and they'll show it
to a handful of your followers, your most active people.
If they engage with it, then they'll show it to more,
and if they engage with it, they'll show it to more.
And if it keeps going that way, next thing you know,
that's why you're still gettin' comments
four or five, six days later 'cause the post
really took off and got a lot of engagement.
But if they showed it to your most active people
that are online at that time and nobody engaged,
that's when you see the like, Facebook will say,
11 people reached, zero engaged.
And you're like, well yeah, Facebook,
you only showed it to 11 people.
How about your show it to more of my
500 followers or whatever it might have.
That's how it works.
You have to create content that gets engagement,
and that's another thing that we go deep on
inside the Five Minute Social Method is
how to create content that algorithms love.
And there's some psychology to it.
It's not just about good content,
and once you know a little bit more
about it you can do it a lot better,
I'm not gonna go deep into it in this video.
Anyway, so I'm going to do this workshop right now,
and that's what I'm gonna open with.
I'm gonna explain to them exactly what I explained to you.
I'll have some slides so it'll be a little prettier,
I suppose, but that's the most
important social media lesson.
So if you wanna know more about that,
we do talk more about it in
this course I'm putting together,
the Five Minute Social Method.
I wanna help you cut your workload
by 80% and still get more results.
In fact, the company that I built this for originally,
we cut their workload,
the amount of time they were spending on social media,
by 80%.
For other people, one on one, sometimes it's 50%,
which is still amazing, but this company cut it by 80%,
and then, their revenue went up every month after that.
I'll tell you more about that in another video,
but if you want to, if you have some interest in the course,
make sure you sign up for the early bird wait list
so you get access before anybody else,
then you can decide if it's right for you or not.
I can only teach this with the amount of support
that I wanna give to a small handful of people.
So FiveMinuteSocialMethod.com.
You can also hit the link in the description of this video.
Thank you so much for watching.
Thank you for supporting Five Minute Social Media,
and we will talk more soon.