OURSELVES WHETHER
DESCHUTES BREWERY HAD DECIDED
WHERE IT WOULD BE
LOCATING -- AND MORE IMPORTANTLY
-- WAS IT ROANOKE?
WE NOW KNOW OF COURSE THAT THE
STAR CITY WAS THE CHOICE AND
THAT
THE BEER MAKER WILL START
CONSTRUCTION ON IT'S FACILITY IN
20-
19.
BUT WHY ROANOKE? DID THE
GRASSROOTS DESCHUTES 2 ROANOKE
CAMPAIGN REALLY MAKE A
DIFFERENCE?
I TRAVELED TO THE COMPANY'S
HEADQUARTERS IN BEND, OREGON TO
FIND OUT.
NATS MICHAEL LALONDE WITH THE
BOX OF PAPERS...
21:17:47 ACTUALLY I RECEIVED
THIS BOX DURING THE COURTING.
SOME GENTLEMAN WROTE A SONG
AND HEAR THE LYRICS IN THE BOX
CREATED A COUPLE OF CDS
WITH THE SONG.
MICHAEL LALONDE SHOWS US THE BOX
FULL OF STUFF
ROANOKERS SENT HIM DURING THE
TIME DESCHUTES WAS TRYING TO
DETERMINE THE LOCATION OF IT'S
EAST COAST OPERATION.
SOMEONE EVEN ADDED THE COMPANY'S
LOGO TO SOME FAMILIAR
DOWNTOWN ICONS. 18:10 AND
THERE'S ALL KINDS OF
LETTERS THERE'S SIGNS THERE'S
ALL KINDS OF COOL STUFF THAT WAS
SENT TO US FROM PEOPLE
AROUND ROANOKE. BEAUTY SHOTS---
AROUND BEND THERE ARE CLUES AS
TO THE COMPANY'S TASTE
IN LIVING.
AND AT THIS COMPANY -- THE
EMPLOYEES' TASTE IN
LIFESTYLE IS ALMOST AS IMPORTANT
AS THAT OF THE
BEER.
CARLIN STANDUP AT RIVER:
:54-1:00
OUTDOOR AMENITIES LIKE THE ONES
PEOPLE IN BEND OREGON
ENJOY HERE ON THE DESCHUTES
RIVER ARE SOMETHING THAT
EMPLOYEES MENTIONED AND A BIG
REASON THAT THE COMPANY
SELECTED ROANOKE. MICHAEL
LALONDE/COO 1:04-1:12
21:20:40 WE REALLY BELIEVE IN
COLLABORATION AS AN
ORGANIZATION. GETTING DIFFERENT
PEOPLE INVOLVED,
SO THAT YOU HAVE ALIGNMENT IN AN
ORGANIZATION. THAT'S REALLY
IMPORTANT TO US. 21:20:46. RIVER
SHOT
THE COMPANY NEEDED AN EAST COAST
CITY, WHICH LIKE BEND,
HAD GOOD WATER. BUT THEY ALSO
NEEDED A CENTRAL
LOCATION AND TRANSPORTATION
OPTIONS LIKE INTERSTATES. OF
COURSE THEY WANTED GOOD
SCHOOLS, AND A SOLID
WORKFORCE... AND THEN THERE
WAS THE X FACTOR -- THE PART
THAT WOULD MAKE THE
COMPANY FEEL AT HOME.
1:41-1:50
FISH: 21:52:26 WE LOOKED AT A
LOT
OF REALLY TERRIFIC COMMUNITIES,
BEAUTIFUL
COMMUNITIES. AND EVERYBODY'S GOT
SOME KIND OF ECONOMIC
PACKAGE THEY'RE OFFERING. IT'S
LIKE, SET THAT STUFF ASIDE.
LET'S FIGURE OUT WHAT WE NEED.
BECAUSE A YEAR AFTER WERE
OPEN THAT KIND OF STUFF WILL BE
PRETTY MEANINGLESS.
21:52:44 WE NEED TO FIGURE OUT
WHERE WE ARE SUPPOSED TO BE.
21:52:46
NATS MOUNTAIN BIKING. AND
REMEMBER WHAT HOME IS
LIKE THERE IN BEND... WHERE
AMAZING OUTDOOR
ADVENTURE OPPORTUNITES SURROUND
THE CITY.
RANDLES: YOU HAVE REALLY HAPPY
EMPLOYEES.
JASON: 2353 WE WORK IN A BREWERY
AND WE LIVE IN BEND
OREGON, IF YOU'RE NOT HAPPY I
DON'T KNOW SOMETHINGS WRONG
23:53:47 MICHAEL LALONDE
21:20:19 SO THEN WE STARTED
GOING OUT AND VISITING. WE
STARTED WITH
ABOUT 30 DIFFERENT PROPERTIES
THAT WE WENT AND PHYSICALLY
LOOKED AT WITH
ABOUT FIVE OR SIX DIFFERENT
PEOPLE FROM OUR SENIOR
MANAGEMENT TEAM. 21:20:30 BUT
THIS IS A COMPANY WHERE
EMPLOYEES HANG AROUND AFTER
WORK -- ENJOYING THE FRUITS OF
THEIR LABOR. AND THE COMPANY'S
"CULTURE CLUB" MADE UP OF
WORKERS FROM EVERY PART OF THE
OPERATION ALSO CAME TO
VISIT, ROANOKE -- AND THE OTHER
FINALISTS.
HERE,
THEY WENT MOUNTAIN BIKING. THEY
HIKED TO DRAGON'S TOOTH.
THEY PARTIED IN DOWNTOWN.
LALONDE: 21:21:00 THEY CAME OUT,
LOOKED AT THE DIFFERENT
PROPERTIES AND CAME BACK TO
BEND, AND AS A GROUP WE
BASICALLY MADE A DECISION. AND
WENT AROUND THE ROOM AND HEARD
EVERYBODY'S
INPUT ON WHY THEY LIKED ROANOKE.
AND THEN AT THE SAME
TIME WE HAD #DESHUTESTOROA
NOKECAMPAIGN GOING -- WHICH
REALLY FELT GOOD TO US. GARY
FISH:21:52:49 THE PEOPLE WERE
WARM AND GENEROUS AND WELCOMING
IN ROANOKE, AS ANY PLACE WE
VISITED. AND IT
CONTINUED. AND THE KIND OF
GRASSROOTS CAMPAIGN THAT
DEVELOPED OUT OF THE COMMUNITY
ITSELF. THEY
WEREN'T PEOPLE BEING PAID TO
RECRUIT US, THEY WERE PEOPLE
THAT GENUINELY THOUGHT THAT WE
SHOULD BE THERE. 21:53:08
LALONDE: WE FELT GREAT ABOUT A
TOWN THAT REALLY WANTED
US TO COME THERE AND HAD ALL THE
ATTRIBUTES THAT
WE WERE LOOKING FOR. AND SO WE
MADE THAT DECISION AND IT'S BEEN
GREAT EVER SINCE 21:21:32
SO IN THE END THE DESCHUTES TO
ROANOKE CAMPAIGN DID MAKE
A DIFFERENCE. IT WASN'T THE
OVER RIDING FACTOR, BUT IT,
ALONG WITH OUR
OUTDOOR AMENITIES -- MAY HAVE
SEPARATED ROANOKE FROM
SOME OF THE OTHER FINALISTS.
SO WHY IS DESCHUTES SUCH A
BIG DEAL FOR ROANOKE?
WELL WHEN YOU LOOK AT THE IMPACT
THAT COMPANY HAD ON BEND, AND
THE
SIMILARITIES BETWEEN BEND AND
ROANOKE THERE IS REASON FOR
OPTIMISM -- AND I'LL TAKE A
CLOSER
LOOK AT THAT STARTING TOMORROW
NIGHT AT SIX. IN THE
MEANTIME WE'VE POSTED A LOT OF
ADDITIONAL INFORMATION AND