- Maybe you heard that I have a producer
here on my YouTube channel
and like Joseph Hogue from the Let's Talk Money show,
you have this same question.
"I would be really, hugely interested
"in hearing what Tim's producer does
"like tasks and responsibilities.
"I'm to the point that I need to start scaling
"my YouTube team and making it more professionally-produced.
"Video idea Tim?"
I think so.
I could tell you everything that she does
but instead, let me just introduce you to her.
Her name is Trena and she's going to share with you
everything that she does here as a producer on this channel.
- Hi, guys, so my name is Trena.
I'm Tim's producer and you may have seen me before
or saw my name in the live streams.
I do a lot of the moderating in the live streams for Tim
or finding volunteers to really help Tim
filter through all the comments and find the questions
so we make sure your questions get answered
but I wanna walk you through exactly what I do step by step
to get every single video
that you watch here on Tim's channel live.
So one of the first things as a producer that I do for Tim
is to start sifting through his list of ideas.
So Tim has a long list of ideas and I go through to see
which ones we should actually create.
So are there any topics that are very timely.
So like in January, are there any videos
that we could talk about around goals
or anything revolving around specific trends happening?
I'm also looking at is there any specific content
that is doing well on Tim's channel?
So can we capitalize off of that content
to create more content to piggyback off of the traffic
it's already getting?
So once I get an idea of the next four videos
that we are going to do because I like to get ahead,
I'm gonna start researching these topics.
So one of the first places I go to research
is Tim's actual channel.
So I'm looking at have we done this video topic before
or something very similar, how well did it perform,
what was his audience retention,
how can I improve on the audience retention
when we talk about this topic again,
what was the click-through rate?
So looking at the title and the thumbnail,
how can we make that better
going into this new piece of content?
I'm also going into YouTube search
and I'm looking at what's currently showing up
on YouTube for this topic,
specifically what videos are being recommend to me
that has more views on that video
than that channel has subscribers.
That's gonna signal to me
that YouTube is recommending this video
so that video is doing something well.
So I'm gonna look at that video.
I'm gonna see how that creator is maybe opening the video,
specifically what kind of content
they're talking about in that video
so that I can really understand what is working.
I'm also looking at other videos around the same topic,
what their titles are, what their thumbnails are
just to get a general sense of what's out on YouTube
that Tim's video will be competing with.
Once I figured out the title of that video
and also have some kind of direction for that thumbnail,
I'm going to start scripting the video for Tim.
It's really critical for us to know what that title is
going into the hook of the video
so Tim can really make sure we close that gap
so that when you click on the video,
we're delivering right at the beginning
so we can keep you watching.
So once I finish scripting those videos for Tim,
I am also going to add in there
what specific call-to-action we're going to have
so we know what end screen to put on his videos.
Remember, it's really critical
to get people to binge watch our content.
So I wanna make sure that that viewer
that is watching that video has a clear call-to-action
to watch a next video that makes sense for them.
So I'm gonna make sure Tim pitches that to them
at the end of the video.
Once I have that all done
then I'm gonna go ahead and ping Tim and let him know,
hey, we need to film this video by this date
so our editor can have enough time to edit it.
Once our editor gets the video edited,
I will then provide feedback on that video.
I will decide if anything needs to be changed.
I will decide if there's any mistakes that needs to be fixed
and just give her feedback on if we need anything changed.
I'm also gonna go through that video
and pick out clips that we are going to use on social media
to promote that video.
So I generally pick about three 15 second clips
so that we can use those to promote our video
on Instagram stories.
I am also giving our editor feedback on the thumbnail.
We recently have been testing different styles of thumbnails
so we are looking at about two different thumbnails
for each video and then doing an A/B test on those videos
to really help us figure out
how to better increase our click-through rates.
So once the video is finally edited
and the thumbnail is complete,
I will then upload that video to YouTube.
I will do all the optimization stuff so title, tags,
thumbnails, description box, end screens, cards.
I'll get that all in YouTube
and for the most part of it, schedule it out for Tim's time
which is Thursdays at 10 a.m. eastern standard time.
Once that video is live after 10 a.m.,
I will then get the captions added to that video as well.
We will then use those captions
for when we upload a Facebook version to Facebook
and then we can have captions
on the Facebook version as well
but that's not all that I do.
So that's for every single video
and then every single month I provide Tim a report.
So we have specific goals in place that we wanna meet.
So I am digging through the analytics
looking at our month's worth of videos
to see how well we are meeting our goals.
What did we do this month that helped us get to our goal
or what did we do this month
that actually took us further away from our goal?
So I'm digging into audience retention,
I'm digging into click-through rates
and I'm giving Tim feedback on a monthly call
on how we should fix our content moving forward.
I'm letting him know what is working, what isn't working
and what I think we should do next
and I'm also grouping together specific videos.
So you've probably seen our new series,
the Creator Stories series.
So we're actually grouping those videos together
and comparing them with some other videos
to see are they doing better than our videos,
are they doing worse, what is the difference between the two
and really helping us decide
how to move forward with that information
and that's my job as Tim's producer.
- Having a producer like Trena's been very helpful for me
because I know you can look at her tasks
and responsibilities and be like, well, Tim,
why don't you just do those things,
why do you need a producer to do it
and the truth is here at Video Creators,
we do have a YouTube channel
but the YouTube channel actually is kinda like a small thing
compared to what we spend our time doing all week
as a team here at Video Creators.
There's a lot for me to manage.
There's a lot for me to oversee.
There's this whole business thing
and we spend way more time on client channels
and their projects and works here on YouTube
than we do on our own and so because my time and attention
is going to so many other things here as a business,
it's just hard for me to keep up
with everything on the channel
and sometimes I feel like the car mechanic
who drives the clunky car.
Because they spend so much time
working on other people's cars,
they don't have time to work on their own.
As your business grows
and you have more demands for your time in different areas,
having a producer or a video editor
or whatever the right step is for you
can make a lot of sense in not just getting stuck
in working in your business
but having the time and mental energy and capacity
to work on the business so that you can reach more people
and change their lives
with the message that you're spreading through your channel
and if that's where you're trying to get to
on your YouTube channel
but you just kinda don't really know how to get started
moving that direction, I put together a free guide for you.
It's called The Secret to Building Your YouTube Audience.
You can click on it right over there
and download it for free
and it'll just walk you step by step
through how do you put together a plan,
a strategy for your YouTube channel
that's gonna help you reach those goals
so that you can grow the business around it
and reach more people and change their lives.
So click it, download it
and I'll see you guys over in that free guide.