Are you a remote virtual assistant trying to figure out how to market your
business?
Facebook is one of the best places to do your marketing,
and in this video I'm going to show you some of my top Facebook marketing tips
for remote virtual assistant
[inaudible].
If you haven't already,
make sure that you subscribe to my channel and click the link to be notified.
Every time I release a new video.
I'm constantly releasing content for virtual assistants and freelancers to start
and grow their business.
So you won't want to miss as single video if you haven't met me.
My name is Abby Ashley and I'm the founder of the virtual savvy.
I've had over a thousand students go through my virtual assistant training
program and the number one platform that I recommend they market their business
on is Facebook. In this video,
I'm going to be sharing some of the top tips that I only share exclusively with
my students for using Facebook to market your business.
So why is Facebook so great for remote virtual assistants? Well,
the reason why is because if we think about it,
almost everyone is on Facebook. Specifically.
Most entrepreneurs are on Facebook. I've noticed,
and you probably have too,
that when a new business sprouts up in your local community,
a lot of times they will have a Facebook page before they ever even create a
website.
Most businesses know the importance of putting their business on Facebook to
attract their local community. That's why Facebook is so great.
In order to find clients as a virtual assistant,
you need to go where your ideal clients are hanging out and I would guess that
most of your potential clients have some sort of an online presence on Facebook.
So let's go ahead and jump into the three ways you can market your remote
virtual assistant business via Facebook. Number one,
Facebook can be your virtual business card. Now,
I'm a really big fan of starting out your business using free resources and
doing as much as budget friendly as you can and for that reason a lot of times I
will recommend to my students to wait to build a website.
Websites can be a little expensive as far as choosing a domain name,
buying, hosting, and even the actual creation of the website.
If you're not a web developer, can cost money.
Therefore you need some place for your potential clients to go and I would
recommend Facebook being that location.
If somebody asks about your services,
you can simply show them your Facebook page.
You can invite your friends so you have a little bit of social proof that, hey,
this is a legit business and you can really optimize that Facebook profile to
show off your services. I'm not saying that you should never create a website.
However, I do think you can be incredibly successful without one.
One of my students,
Katie went two years before starting to create a website because she booked out
her services so quickly that she simply didn't need one.
So use that Facebook page as your business card.
Make sure you have your face as your profile. Picture something nice,
smiling so people can see your beautiful face.
Make sure that you have some nice clean cover art.
I really recommend putting your vision statement right there in that cover
photo. I recommend putting your services on your Facebook page,
having some friends, previous coworkers, clients, right reviews,
character reviews, and say, hey, this person is really,
really awesome to work for.
The more people that you have write reviews like your page,
even comment on some of your posts,
is really going to add validity to your business before you have a website,
and let me give you a little insider tip.
Maybe you've already come up with the perfect domain name.
You already purchased your www dot and you want to go ahead and have some
business cards printed.
You can go ahead and put that domain name on your business card and simply go
into your hosting provider and have that domain name redirect to your Facebook
business page until you're ready to really build a website.
The number two way to use Facebook to market your business would be joining
Facebook groups.
I am a huge fan of being in Facebook groups for entrepreneurs.
It's really easy to search for Facebook groups that you can join.
You can simply go to the search bar and search for words like boss,
entrepreneur, Biz business.
You're going to see a few Facebook groups start to pop up.
Now I recommend joining groups that have at least a thousand members simply
because these groups are going to have a lot more engagement than a groups that
are smaller.
It's really awesome that now Facebook insights also tells us how active that
community is before you even join it.
You can see how many new posts are posted every single day. Now,
most of these groups are going to be closed groups,
which means that you will have to request to join,
but I recommend going ahead and requesting to join 10 to 20 groups when you're
first getting started, go into the community.
See how people interact with one another. Does this feel like your tribe?
Do these seem like your people? If that's what you feel,
then go ahead and think.
This isn't one group that I may want to stay involved in.
You can also use Facebook groups to search for virtual assistant shops.
You can go to the search tab.
It's going to be on the side of your screen if you're on a desktop and the top
of your screen.
If you're on mobile and you can search for words like VA virtual assistant help
hire,
because when people are looking for somebody to help them in their business,
they're going to be using those key words and whenever you search for those
keywords, posts are going to pop up.
That could potentially be clients for you. So if you haven't already,
go ahead and request to be inside of 10 to 20 entrepreneurial groups.
Now, if you have a really specific niche,
so maybe you work just in the wedding industry or you work with photographers,
definitely go ahead and join some groups that are specific to that industry as
well.
What's really awesome is that you will really stand out as a virtual assistant
in these smaller niche groups and the number three way that you can use Facebook
to find clients is what I like to call the Facebook profile funnel.
Now, this is really important, so stick with me.
You've joined multiple Facebook groups. Maybe you're not in 10 or 20 anymore.
Maybe you've found the top five and you've really zeroed in and said,
I'm going to be super,
super engaged in just these five groups.
As you start to engage and engagement means you're starting to comment when
people ask questions, you're really starting to have helpful advice.
Maybe you're posting every once in a while sharing about your business,
sharing about the ins and outs of balancing work and family,
whatever it is you're starting to get known inside of that Facebook group
because you're really, really interactive and you really provide helpful info.
Here's what's going to happen and I know that it happens because I've done this
so many times. I'll see somebody who I'm really interested in,
man, who is this person? Why are they giving such helpful information?
How were they so knowledgeable? I wonder what their business is all about.
Right now, most people still join Facebook groups with their personal profile,
although Facebook allows you to join Facebook groups as business pages.
I have found that a lot of group owners have turned off this feature so that you
can't join a group as your business page, which is totally fine.
However, whenever you are interacting in these groups,
you're generally interacting just as yourself, right,
with your own personal account.
So what people will do is they'll say, hey,
I see that Susie is posting all the time and is providing really helpful
information and here's what they'll do. They'll click on your name.
What does clicking on your name do? It brings you to your personal profile.
Now you may have this set to secret.
You may not want a lot of people viewing your personal information,
which is totally fine,
but even if you have a private personal Facebook profile,
you still can see your cover photo,
your image,
and where you work or that little description on the side.
So I really recommend optimizing those planning that somebody,
a potential client is going to come to your personal profile.
That means make your profile picture have really good,
clear picture of yourself.
The cover photo doesn't really matter as much,
although I'd make sure not to do something super offensive,
obviously to detract from potential clients. Um,
I usually just have a picture of my kids on my cover photo. Uh,
Facebook has started to crack down a little bit on using your personal profile
to promote your business,
so it may be best even to steer clear from having your logo or anything about
your business in that cover photo. However,
on this side of your profile,
you can list where you work and you can put a couple of links and this is where
I really recommend linking to either your website or to your Facebook page
because this is where the funnel magic happens.
You interact and you show value in groups. People Click on your name,
they're going to go to your personal profile, and they'll see, oh,
she runs a virtual assistant business. You've linked to your page right there.
They'll click on it and right away you're having people view that fully optimize
Facebook page that you've built for your business.
This method works. Get interactive in groups,
start to show value.
Really start to zero in on who your ideal client is and really start to show up.
These are some of my best tips for Facebook.
Now I said I was only going to give you three tips,
but I thought I would throw in one more.
If you are looking for remote virtual assistant jobs and you haven't joined the
VA Savvis community, you have to do so today.
Go to the virtual savvy.com/savvis and you can request to join our group.
What's awesome about the VA Savvis is that we post job opportunities every
single day,
so instead of having to search and all these random Facebook groups for those
opportunities,
we literally post them for you and you can access them totally for free.
So again, go to the virtual savvy.com/savvies to join that free Facebook group.
I hope that you've enjoyed these marketing tips.
If you do want more information on starting a virtual assistant business,
I recommend checking out my become a booked out virtual assistant free webinar
training.
You can get instant access to it by going to the virtual savvy.com/ [inaudible]
oh that's four.
Become booked out because that's what I want for you. Okay.
Thank you again for joining me for this training. If you like this video,
make sure that you give it a little heart.
Share it with a friend and subscribe to my channel so I know to make more videos
just like this, I hope that you have an awesome rest of the day.
I'll see you next time.
[inaudible].