Welcome back to the Six Figure Mastermind. Marianne DeNovellis here and
today, we're going to discuss one of my favorite topics of how to create your
own brand. In fact, some of my top clients have this master branding document we will
walk you through all the details of that document right here in this video. Stay
tuned.
Creating your own brand is actually a lot simpler than people think. And I've
got 4 steps for you that's going to walk you through this process. I'm breaking it
down very, very simply. But if you really want to get in-depth into your brand,
takes a good amount of time and answer these questions using a full sheet of
paper for each question. Go as detailed as you possibly can because the more
clear you are, the more clear your clients are going to be that you are the
right fit for them. First things first. "Describe the problem that you are
solving". Now, this is not a document that's going to go out to the masses.
It's not a document that you're going to publish in any of your blogs or your
email feeds or anything like that. But you need to know in great detail the
problem that your product or your service is actually addressing and
solving. What are the keywords that your clients use when they are describing
their problem? Put yourself into your clients shoes from it and describe what
your life is like. Notice that the words that keep coming up for you. Notice what
your clients are saying when you do your market research. What are the top
complaints that you hear over and over again? And then for a minute, make
yourself your client avatar and write down the top problems you're having that
you would like to have solved. So if the first one is describe the problem the
second step is describe "how you as the business owner solve the problem". How
does this problem get solved because of you? What are the methods that you use?
What kind of content do you have that solve this problem? What kind of
solutions or inventions have you brought to the table? Is this a product or is it
a service? How do you solve this problem? How do you get this problem to be
eliminated not just placated? Meaning, not solving the symptoms actually solving
the problem. How do you do that in a way that's precise? How do you do that in a
way that's accurate? How do you do that in a way that is permanent? This is that
what you do as a business owner. You are a solutions provider. You are a problem
solver so describe how that's done in details on a separate sheet of paper.
Number 3. Now, that you've described the problem,
now that you described how you solve the problem, now you're going to share your
content. Content is the key to business. I'll say it again. Content is the key to
business. You must have good content. You must have content that you can share
on social media. You have must have content that you can share in higher and
upper level courses. So describe it all. Share all your content on that sheet of
paper. You're probably going to need more than one so just let it fly, let it roll.
How do you do what you do? What is your training? What is your method? What is
your modality? What kind of books do you have? What kind of ideas you have? What do
you do in your business? What do you do on that nine-to-five basis? What are you
doing all day every day? Write it down and describe it down to the tee. So
you've described your problem, you've described your solution, you describe
your content, now it's time to add your personal flavor in. What makes you
different than everybody else? Why would a client come to you instead of choosing
the other dozen people that do the exact same thing you do? And think about this
from a consumers perspective. As a consumer, if you ever look up something
on Google. You maybe want to go to a restaurant. You look up what however many
restaurants but what makes you pick the one that you pick? Why did you pick that?
Now, take that concept and reverse-engineer it and plug it into
your business. Why do people come to you? What do you have to offer that nobody
else does. What makes your business unique? What gives your personality that
unique flavor? This is really the linchpin to your brand. This is what
makes you different than everybody else. Consider the big brands out there. What
makes Apple unique? What makes Nike unique? What makes McDonald's unique? I
know. I know. Just consider everything. I'm not even a fan of McDonald's but they
are successful and they have a unique brand, okay? So consider what makes all of
these things unique, reverse-engineer it and build it into your business, okay? So
those are the top 4 questions. Let's go over them again. At number 1 -
"describe the problem that you're solving". Number 2 - "describe the solution". Number
3 - "share your content". Number 4 - "describe what makes you unique and set
you apart from everybody else." How do you do business and differently? Once you've
got those 4 things, you can build your brand, you could build your logo, you can
build your website, you can do whatever you want but those foundational elements
are going to be essential fulfilling your brand. Hey, thanks for watching today. Leave
me a comment below with the most helpful tip you got from this video. Hit the
subscribe button and I will see you tomorrow.