- As YouTube creator,
you've got lots of opportunities coming your way.
But Nick and I wanna make sure that you're prepared
to take them when they come.
And today Nick's gonna share with you some of those things
you need to be on the lookout for
that are coming up not too far in your near future.
Hey guys my name is Tim Schmoyer
and this is Mr Nick Nimmin from YouTube channel Nick Nimmin
where he teaches you guys
also how to grow your YouTube channel,
make videos and other YouTube related stuff.
And you've got a lot I know that like,
your YouTube channel has grown tremendously
over the past year or so
and I think that was all in part
to you seizing a lot of opportunities.
- Absolutely. - Right?
Tell us real quick about your channel
and what some of those opportunities looked like for you.
- Yeah so basically a lot of the things that I've done
on my personal channel has been brand sponsorships,
which has been great,
also basically utilizing the opportunity that I have
with a lot of people coming to the channel,
to actually build off platform assets as well.
Which is something I can lean on,
something I can send traffic to
which as a worst case scenario,
in the even that something happens with YouTube,
then I also have that backup asset as well.
- So what are some of the main opportunities
they should be prepared for?
- So for a lot of creators,
they want to get brand sponsorships
and they want to you know find a way
that they can make money from the stuff
but they don't know where to start.
They don't know hey what is it that I need?
What is it that I have to do?
So one of the first things that a lot of creators need
to look at or think of
is that if you are going to start walking down that road,
it turns your channel into a business.
So since it turned your channel into a business,
it's important that you handle yourself
in a professional manner.
So you wanna make sure that you are sending out
professionally formatted email.
You wanna make sure that you are
presenting yourself in public,
- You're talking about getting results in right now--
- in a respectable way.
Yeah yeah it is,
it's about adulting yeah.
And it's about presenting yourself in a way
that you can be proud of and more than that
it's also in a way that a brand would say
you know what?
They're actually doing this in a proper way,
we wouldn't be embarrassed about some of the stuff
this creator is saying.
So you know we're in alignment with what it is
that they are doing. - Our money
feels safe there.
- Yeah exactly.
And our brand name is safe with that creator.
- Right. - Right.
- Right.
- Also being prepared in terms of,
and this is part of being professional too,
but having a media kit to where you have a packaged
bit of information that you send to companies
or potential sponsors
or anybody that actually wants the information.
And in that information you have,
or in that kit you have your demographics,
you have your average view count,
you have the size of your channel.
You have a little blurb
or a full page about who your audience is
and what type of content you make
and how you would be a value to that brand and so on.
- When you work on a media kit,
it does a lot of things for you
besides just give you this great asset
that you can use to promote yourself to brands
and other people that you might wanna work with.
That process actually forces you
to figure out some things in how to communicate it clearly.
Like what's another opportunity
they should be on the lookout for?
- Yeah,
another thing that they need to be on the lookout for
or paying attention to,
is to make sure that anything that they're working on
is in alignment with what it is
they're trying to accomplish on their channel
in terms of their personal goals
and in alignment with the type of content they make
and in alignment with what their audience wants
and who their audience is.
Like for example if you have a channel
where you're going,
let's say you're doing tips on auto detailing.
Right then if a person reaches out to you,
and I'm sure you get these emails too,
I know I do,
if somebody reaches out to you
and they're like hey we've got you know,
let's say a blender that we want you to make a video
about on your channel even though where you might be at
at that point in time you might think,
wow this is amazing,
somebody's gonna pay me to make a video about a blender,
but if your audience is there for auto detailing information
then that completely breaks out of what's in alignment
with what it is that you're going in your channel.
So making sure that it's in alignment
with what it is you're going in,
in the direction that you want things to go
with your channel and who it is that you're making
your content for is extremely important.
- And say no to those types of deals
- Yes. - 'Cos I know its like
Oh but-- - But it's money!
- I'll make an exception.
No.
It'll actually hurt you in the long run
and it's like an opportunity that you're preventing
in the future by doing deals that don't align with that.
So alignment is very important.
- Yeah absolutely.
In addition to that part of being professional
when approaching this stuff,
is you also have to take the effort.
You know reach out to people that you think
would be in alignment with what it is that you're going.
Look at the problems that the people that are watching
your channel have and think,
okay are there any products that would help
fix the problems that these people have
and try to seek the opportunities
instead of just sitting around and waiting for them
to come to you because if you go out
and you knock on doors so to speak,
you're sending out emails whatever,
you know whatever the method is,
and you're trying to start those relationships.
You're trying to get that ball rolling,
you have to put in the effort
if you want it to happen quickly.
You have to put in the effort in order to
bring that stuff into...
fruition I guess is the word I'm looking for.
Because it's gonna be a while before they come
and they start knocking on your door
with anything significant anyway.
But at the end of the day you know,
you just have to make sure that you are being proactive
instead of just sitting back
and waiting for things to happen
and it goes that way across the board.
Through all of this,
is you know you have to take the action in terms of
if I don't know how to present myself
in a professional way,
I have to learn how to do that.
If that means I have to go and I have to learn
how to write emails correctly,
then I have to do that.
If I have to learn how to put a email
or a media kit together,
then I have to go through that process.
Like GraphicRiver for example,
you know they're a fantastic place to just grab templates
and start you know,
have a little bit of a template that you can work off of
so that you don't have to actually
come up with everything yourself.
You can just go and then fill out the blanks
as a nice starting point.
- That's a really common misconception
that I think a lot of creators have
is like once I get big,
everything just falls into my lap
and I know a channel that has millions of subscribers
and they make relatively,
they're not even making full-time incomes on their channel
because they're just kind of waiting for
when's this thing
when do things happen
and they don't actually just happen.
Sometimes,
once in a while,
but for the most part it's because you're going out,
you're making things happen.
You're getting things done.
You're professional and you're clear in your communication
branding and all of that,
everything we've talked about.
Like it's the initiative.
It's work.
You know it's growing a business!
It's not just like hey look at me I'm popular on YouTube.
It's a lot more than that.
You guys can learn a lot more
about growing on YouTube from Nick.
There's an icon on your screen you can click
to go over to his channel and learn more from him.
In the meantime click the video you see on your screen
because I go into depth and show you my media kit
and the whole exact process I use
and how I create one from scratch
and you guys can do the same.
And use that tools that Nick and I are talking about.
So click it
and I'll see you guys over in the next video.
Boom. - Boom.
- Boom. - Boom boom.
- Boom. - Boombiddy boom boom.