Here's a fun little quote that I read recently, When you've written your headline, you've spent eighty cents out of your dollar. The quote is by David Ogilvie, who's considered the father of advertising around the world. Now of course, this was in reference to the advertising world, but the same is true for the search world as well, because in the search results, users don't have much information to make a decision whether they should click through your website, apart from the headline. So apart from optimizing your content, you should also spend some dedicated time to optimize the headlines on your website. And in this video, I'm going to show you exactly how to do that with the power of All-in-One SEO's Headline Analyzer. Let's go!
So I'm inside the admin area of my WordPress website. On the post edit screen, I've written down a post called Lemon Curd Recipe. This is the post we'll be working with. I also have All-in-One SEO installed on my site. If I scroll down to the bottom of this post, you'll see AIO SEO settings. It's giving me general, social, schema, link system, redirects, and advanced options. Now, if you don't know what All-in-One SEO or AIO SEO is, it's a powerful, powerful SEO plugin which you install on your site. And then you can optimize your website for SEO, that means search engine traffic. So you have general settings, you have social media optimizations, you have schema optimization, you have internal link optimization, you can manage redirects, and you can have advanced settings. So it's a lot or it's a very, very powerful plugin. But the feature that I'm going to be focused on this video because the demonstration is about that is optimizing the headlines of your post. Now, you might not see the Headline Optimizer here because it's not present in this menu. It's actually off to the side menu, which I'm going to bring on the screen right now. And you see here are two different options that are both coming in from All-in-One SEO. This gear icon is All-in-One SEO settings. So similar to these settings, you can also edit these settings on the side. But we are interested in the Headline Optimizer, which you already see with the H icon. I already have that enabled or clicked. That's why you see it's selected. And the SEO Headline Analyzer is being shown here. What is the Headline Analyzer? It helps you optimize your headlines by giving you intelligent recommendations on how you should change your headline or what kind of headline you should write. So Headline Analyzer is not just do this. It's a step-by-step optimization process. So inside the Headline Optimizer, I'm seeing multiple different options. So I'm seeing the current score option, which is the score. Previous score, what is it? I'll talk about that. You have word balance. You have sentiment. You have headline type, character count, word count, beginning, ending words, and search preview. So there's a lot to work on. And that's the beauty of Headline Analyzer inside Aluminum SEO. It gives you lots of data to work and create a beautiful and powerful headline. So let's start by talking about what the different data points here are. So the first one is a headline score, which is the overall score of the headline. If you click here,
SEO Analyzer will give you overall score to the headline. So right now, it's a terribly little headline, although it is on point. A lemon curd recipe completely defines what the post is about. But the overall score is not that great, just thirty-one. And it's saying that a very good score is between seventy and ninety. For best results, you should strive for seventy and above. So the first step of this headline optimization process is to get the score above seventy. And that's an easy, I say, metric to understand, right? Instead of giving it or giving you a weird combination of weird recommendations, there's a simple score that you can just follow that, hey, if this is about seventy, my headline is pretty decent. So this is the first step that you can look at once you actually start making changes to your headline. Let's also look at some other things. The word balance. So word balance is, OK, it could be better. What is the word balance? It's a combination of words that you utilize in a headline to create a powerful headline. So what All In SEO's headline analyzer is telling us that, OK, you should use a mix of common words, uncommon words, emotional words, and power words, with a mix of twenty, thirty, ten to twenty, and ten to fifteen percent, and at least one power word, which makes for a great headline because you can attack or, I say, you can include some sentiment value or include some sentiments in the headline, and also give it some very big weightage when it comes to attention grabbing factor, right? So these are, again, recommendations that we can follow. Then you also have the sentiment analysis. And so All In SEO's headline analyzer is trying to analyze the sentiment of the headline, and it's also telling us that, hey, positive headlines usually have a bigger impact or bigger clicks. So if you have an option, because in this case, the recipe cannot be positive or negative, but if you have the option, a positive headline will have a better effect. Then you also have the headline type. In this case, it's general, but let's say you have listicle, you have objective or different kind of headline types. It's just giving you an idea of what headline type you have. Also, character count is too short. I'm not using too much characters. Also, the word count is not enough words. Of course, the headline is pretty short. We'll make it or we'll fix it. Beginning and ending words. This is an interesting thing. All In SEO tells us that most readers only look at the first and last three words of headline before deciding when to click. Now, in this case, the headline itself is just three words. It's not great. But what you'd be paying attention to is how the headline is starting and how the headline also ends. So both are equal or both should be paid attention to. All right. So there's a lot of recommendations here and there's also a search preview, which you can look at how the headline will look in the search results. But right now,
let's go back on the top and let's start actually optimizing this headline and trying to come up with different variations of the headline and see how SEO Analyzer gives us a better score. And then we'll try to optimize the headline again using the dedicated recommendations. All right. So let's say Lemon Curd Recipe. I name a variation of the headline can be
Quick Lemon Curd Recipe. Let me just wait for a second for Headline Optimizer to actually grab it or I'll update the post or it automatically does it. So Quick Lemon Curd Recipe already has a much better score than the previous headline. Let me also change this to, let's say, Easy Lemon Curd Recipe. Let's wait for a few seconds once again.
OK. It's also a similar score to the previous headline. But let's say, Lemon Curd Recipe, Five Steps to Tasty Lemon Curd Recipe. Oops, I'll change it to this.
OK. So all I see is telling me that this headline is not great or not excellent compared to the previous headline. Let's also try something else.
How to make
delicious
lemon curd.
And that's it. I already striked a great balance with this headline. Ninety-three score out of hundred. And if you want to check out the other scores that I got, you can just click the previous scores and see all these options or all these previous scores as well. So the first original headline for this post was How to Make Lemon Curd. But since I added the delicious word, now the score is ninety-three. So you have How to Make Lemon Curd, Lemon Curd Recipe, How to Make Lemon Curd Recipe, Quick Lemon Curd Recipe, Easy Lemon Curd Recipe, Five Steps to Tasty Lemon Curd. And of course, this is hitting it out of the park. Great headline out of the box. How to Make Delicious Lemon Curd. Let's also take a look at the other recommendations and what All-In-One SEO's Headline Analyzer is telling us. Also, pay attention that even if you, let's say, not paying attention to the Headline Analyzer, just the color of this icon and this section here will tell you if the Headline Analyzer is doing its job or what the current rating of your headline is. Previously, it was orange, but now it's already green, signifying that the headline is great already. That means above seventy, right? So going to the other recommendations, let's go to word balance. It's already great. The sentiment is positive, right? So in this case, the word balance, let's look at other or the specifications. So uncommon words, common words, emotional words and powers. I've already used by accident all of these words. So it's telling me, hey, the word balance is superb. If I take out the delicious lemon curd or delicious word, then it's probably going to fail one of these tests because of course, delicious is a very powerful word in my opinion. So just out of spending a minute of my time on figuring out how to make this headline better, I've hit the scores out of the park. Going to the sentiment, it's positive. Headline type is how-to because of course, I've included how-to and how-to headlines are usually, in my opinion, more click worthy than just general headlines. So that's also something that I'm scoring good on. Then the character count is telling me that, okay, it's too short and the word count is good. So I might just increase or decrease the character count. But in my case or in this case, I don't think so. Again, my score is already pretty high and this is not a deal breaker for the headlines. So I might just leave that at the end if I can come up with a better headline. Right now, I'm just going to move down and say beginning to ending words. The beginning words are how to make and ending words are delicious lemon curd. Now, just from looking at these, you can tell that both of these are actually right on point. If somebody is searching for lemon curd recipes or a variation of those keywords, how to make and delicious lemon curd, both are very attractive and will entice the audience and thinking, oh, this is the exact topic I'm looking for. Let me click through this headline and let me figure out and let me read the article and I'll follow this recipe. And the search preview also tell us that how it will look like. So how to make delicious lemon curd, beautiful looking headline, in my opinion, much better compared to the previous headline that we were working with. So if I just want to spend more time optimizing that and getting a better score, it's not probably going to make a huge difference to the number of click-through rates I'm going to get because most of the work has already been done. Eighty cents on the dollar has been spent. No need to spend the rest of the twenty cents figuring out the headline. But just to give you an idea, what we did was we looked at the recommendations here coming from All-In-One SEO's headline analyzer and just by doing some variations of the headlines, a couple of variations, I was able to understand precisely which of the headlines was the most appropriate for this topic because the specific recommendations coming from All-In-One SEO helped me exactly make that decision very easily. And you can see that right here. I just tried out a few different headlines and the most or the best headline just jumped out to me and All-In-One SEO helped me make that decision. Again, once again, we had a beautiful looking SEO score, which our headline score, which gave us an overview of how beautiful, how powerful or how impactful the headline would be. Then we had the word balance. We had the sentiment value. We had the headline type analysis. We also have the character count, word count, beginning and ending words and the search preview. All in an easy to understand, easy to follow package. And just by comparing this headline with the previous headline, Five Steps to Tasty Lemon Curd, you can see or you can imagine how big of a difference this makes to the overall piece when somebody looks at this in the search results. Easy to follow, very easy to understand, but very, very impactful when it comes to overall optimization of your blog post or any kind of post that you're writing on your website. Beautiful, easy, powerful, excellent. If you like this feature, then make sure to check out All-In-One SEO. It's a powerful suite of SEO features combined in a very nicely packaged plugin that you can have on your website today. So check out All-In-One SEO. I'll leave a link down in the description of this video. And if you have any questions about All-In-One SEO or the headline analyzer, leave them in the comments as well. If you enjoyed this, if you like this, learn something new, hit that like button and also subscribe to this channel if you're interested in learning easy to follow along WordPress tutorials just like this one. I'm Yuvraj from WBeginner and I'll catch you in the next video. Take care.