UNIVERSITY WITH AN INDIVIDUALIZED PLAN TO WORK
WITH EVERYONE'S LIVES AND IT IS
ONE OF THE MOST INEXPENSIVE
AROUND.>> IF YOU ARE LOOKING TO
FURTHER YOUR EDUCATION BUT DO
NOT WANT TO BID BREAK THE BANK
MIDWAY UNIVERSITY OF ONE OF THE
MOST AFFORDABLE PRIVATE
UNIVERSITIES IN KENTUCKY AND
HAS MORE THAN 20 CAREER FOCUSED
MAJORS.
MAJORS.
MAJORS. YEAR TO TELL US MORE IS MIDWAY
UNIVERSITY PRESIDENT DR. JOHN
MARSDEN.
MARSDEN.
MARSDEN. THANK YOU SO MUCH FOR TALKING
WITH ME TODAY.
IT'S LIKE THANK YOU FOR
INVITING ME AND I APPRECIATE
THE OPPORTUNITY.>> ABSOLUTELY
MIDWAY HAS HAD FIVE YEARS OF
ENROLLMENT GROWTH.
ENROLLMENT GROWTH. WHAT HAS LED TO THIS?>> QUITE A
FEW FACTORS.
FEW FACTORS. IN 2015 WE BECAME DRAKE
UNIVERSITY.
UNIVERSITY. WE MAY DETREND TRANSITION FROM
COLLEGE TO UNIVERSITY STATUS.
IT WAS LARGELY BECAUSE WE WERE
EXPANDING GRADUATE PROGRAMS AND
WE ALSO HAD INTERNATIONAL
PARTNERSHIPS WORK AND YOU USE
THE TERM COLLEGE AND OTHER
COUNTRIES AND BECAME FUSED WITH
HIGH SCHOOL.
HIGH SCHOOL. HE ALSO MOVED TO FOCAL
EDUCATION IN 2016.
OUR DAYTIME POPULATION HAD BEEN
A WOMEN'S COLLEGE SINCE OUR
FOUNDING IN 1847 AND WE
TRANSITIONED TO COEDUCATION AND
ADMITTED MEN IN 2016.
WE ALSO EXPANDED OUR ETHICAL
PROGRAMS ADDING ETHICS FOR MEN
AND ALSO EXPANDING
OPPORTUNITIES FOR WOMEN AT THE
SAME TIME.
SAME TIME. THOSE THREE FACTORS LARGELY
CONTRIBUTED TO OUR GROWTH AND
WE HAVE BEEN ON THE UPWARD
TRAJECTORY EVER SINCE 2016 WITH
FIVE YEARS OF RECORD ENROLLMENT
GROWTH.>> THAT IS FANTASTIC.
AND THIS IS REALLY IMPRESSIVE.
MIDWAY UNIVERSITY HAS BEEN ABLE
TO GROW AND ALSO REMAIN
UNAFFORDABLE WITHOUT TUITION
INCREASES.
INCREASES. HOW HAVE YOU DONE THIS?
>> WE LIVE ON A SHOESTRING
BUDGET.
BUDGET.
BUDGET. WE ARE CAREFUL WITH OUR
EXPENSIVE.
EXPENSIVE. MAKE SURE TO LIVE WITHIN OUR
MEANS TO MAKE SURE OUR EXPENSES
DO NOT OUTPACE REVENUE.
WE ARE VERY CAREFUL IN LOOKING
AT OUR PRICING AND HOW WE
COMPARE TO OTHER OFFERINGS IN
THE STATE AND WE HAVE ALSO BEEN
ABLE TO OFFER STUDENTS
SCHOLARSHIPS BOTH FOR ACADEMICS
AND ATHLETICS AND OTHER
OPPORTUNITIES AND WHEN WE TAKE
ALL OF THOSE FACTORS INTO
ACCOUNT WE HAVE BEEN ABLE TO
KEEP OUR COSTS DOWN BECAUSE WE
HAVE BEEN GROWING AND BRINGING
IN THE NECESSARY REVENUE TO
COVER THE EXPENSES.
>> THAT IS AMAZING.
AND YOU SERVED BOTH TRADITIONAL
AND NONTRADITIONAL STUDENTS.
CAN YOU EXPLAIN THE OPTIONS
AVAILABLE TO PEOPLE.
>> SURE.
>> SURE.
>> SURE. WE HAVE A CAMPUS OF 200 ACRES
WHICH INCLUDES FORMATTING
BUILDINGS AS WELL IS A WORKING
HORSE FARM.
HORSE FARM. BUT WE OFFER THE CAMPUS FOR OUR
TRADITIONAL DAYTIME POPULATION.
THAT IS GENERALLY IN PERSON
CLASSES AND RESIDENTIAL
LEARNING.
LEARNING.
LEARNING. WE ALSO OFFER EVENING AND
ONLINE UNDERGRADUATE PROGRAMS
FOR WORKING ADULTS IN AN
ACCELERATED FORMAT AND WE OFFER
GRADUATE PROGRAMS.
GRADUATE PROGRAMS. MOST OF WHICH ARE ALSO OFFERED
ONLINE.
ONLINE.
ONLINE. COULD WE HAVE OPPORTUNITIES FOR
DUAL CREDIT FOR HIGH SCHOOL
STUDENTS TAKING COURSES FOR
COLLEGE CREDIT.
COLLEGE CREDIT. SOMETIMES THAT IS THROUGH THE
HIGH SCHOOL.
HIGH SCHOOL. SOMETIMES IT IS ON OUR CAMPUS
AND ONLINE.
AND ONLINE. >> THAT IS GREAT.
YOU WORK AROUND TO THE
INDIVIDUAL STUDENT NEEDS.>> WE
ABSOLUTELY DO.
ABSOLUTELY DO. WE WILL WE LIKE TO SERVE MANY
DIFFERENT STUDENT POPULATIONS
AND THEY TEND TO EBB AND FLOW
AT DIFFERENT TIMES DEPENDING ON
MARKET CONDITIONS.>> YOU JUST
ISSUED THE FALL 2020 PRESIDENTS
REPORT WITH A LOT OF GOOD NEWS.
IT SEEMS LIKE YOUR CAMPUS HAS
BEEN UNDER CONSTRUCTION AND YOU
JUST OPEN SEVERAL NEW BUILDINGS
AND FACILITIES.
AND FACILITIES. CAN YOU TELL US WHAT IS NEW IN
THE WAY OF THOSE PROJECTS.
>> SURE.
>> SURE.
>> SURE. I WANT TO POINT OUT THAT ALL OF
OUR CAMPUS IMPROVEMENTS WEATHER
RENOVATIONS ARE ACTUAL NEW
BUILDINGS HAVE ALL BEEN DONE
WITHOUT INCURRING ANY DEBT.
WE HAVE DONE IT THROUGH
FUNDRAISING THAT HAS BEEN VERY
IMPORTANT TO OUR INSTITUTION
AND TRUSTEES AS WE ARE FISCALLY
CONSERVATIVE AND TRY TO KEEP
OUR COSTS DOWN.
THAT ALSO HELPS WITH OUR
TUITION AND ROOM AND BOARD
KEEPING THOSE AFFORDABLE.
WHAT WE HAVE BEEN ABLE TO DO IN
THE PAST TWO YEARS IS WE
PURPOSE TO ONE OF OUR BUILDINGS
THAT HAD BEEN PART OF THE
ORIGINAL FEMALE KENTUCKY SCHOOL
THAT OPENED AT THE 1800s.
WE TURNED THAT INTO RESIDENTIAL
LIVING.
LIVING.
LIVING. IT IS THE THIRD RESIDENCE HALL
ON CAMPUS.
ON CAMPUS. WE ADDED A NEW ATHLETIC
FIELDHOUSE THAT HAS ADDED AN
AUXILIARY GYM WITH AN ELEVATED
WALKING TRACK AS WELL AS LOCKER
ROOMS AND A RATE WEIGHT ROOM
AND COACH OFFICES.
THAT IS BEEN GOOD BECAUSE WE
HAVE EXPANDED ATHLETIC STEAMS.
WE HAVE A NEW BASEBALL STADIUM
BECAUSE WE HAVE A BASEBALL
TEAM.
TEAM.
TEAM. SOMETHING WE ADDED IN 2016 WHEN
WE WORKED IT TOWARDS
COEDUCATION.
COEDUCATION. LASTLY WE HAD A MARS HALL WHICH
WAS OUR LIBRARY AT ONE TIME AND
HAD BEEN UNDERUTILIZED SPACE.
WE REPURPOSED IT AND CREATED AN
EFFICIENT WELCOME CENTER AND WE
ALSO HAVE OTHER ADMINISTRATIVE
OFFICES SO THAT STUDENTS CAN
TAKE CARE OF BUSINESS IN ONE
STOP.
STOP.
STOP. IT
STOP. IT ALSO INCLUDES A BUSINESS
OFFICE, FINANCIAL AID, AND
HUMAN RESOURCES LOCATED IN ONE
BUILDING.>> YOU TOUCHED ON THIS
A LITTLE BIT BUT OVERALL WHY IS
MIDWAY A GOOD FIT FOR STUDENTS.
>> WHAT WE HEAR FROM
PROSPECTIVE FAMILIES IS THAT
THEY ARE PLEASED WITH OUR COST.
I KNOW THAT FAMILIES ARE IN
TUNE TO COST AND THE VALUE
PROPOSITION.
PROPOSITION. THE VALUE OF A COLLEGE DEGREE.
I ALSO LIKE THE FACT THAT OUR
MISSION IS FOCUSED ON
PROFESSIONAL MAJORS THAT LEAD
TO CAREERS FAMILIES ARE
CONCERNED ABOUT WHAT HAPPENED
FOLLOWING GRADUATION.
FOLLOWING GRADUATION. THEY WANT TO ENSURE STUDENT
WILL HAVE A JOB AND THE VERY
HIGH JOB PLACEMENT AND
GRADUATES FOLLOWING GRADUATION.
EDUCATION IS SOMETHING THAT
GOES OVER WELL WITH FAMILIES.
WE ARE IN A RURAL LOCATION.
BUT WE ARE NOT ISOLATED.
WE ARE KNOWN AS MIDWEIGHT
UNIVERSITY BECAUSE WE ARE
MIDWAY BETWEEN LEXINGTON AND
FRANKFURT.
FRANKFURT. ONE-MILE TO INTERSTATE 64.
YOU CAN BE IN DOWNTOWN
LEXINGTON IN LESS THAN 20
MINUTES.
MINUTES.
MINUTES. AT THAT LOCATION, THE SETTING,
THE SAFETY OF OUR CAMPUS
BECAUSE WE DO PROVIDE 24/7
SECURITY AND THE OPPORTUNITIES
BECAUSE OF OUR LOCATION FOR
AMENITIES, INTERNSHIPS AND JOB
PLACEMENT.
PLACEMENT. ALL OF THAT HELPS WITH OUR
MESSAGING.
MESSAGING. >> PEOPLE WANT MORE
INFORMATION, WHERE IS THE BEST
PLACE TO GO.
>> I WOULD DIRECT EVERYONE TO
THE