- Want to know how to reach more customers
with Facebook Instagram shops.
We're talking about it here on The journey.
Yes.
Instagram updated again.
But this new update is just what
your small business needs to sell more products.
There are over 1.7 billion active users
across Facebook and Instagram.
To put it in perspective.
That's almost a quarter of the entire population
on earth
and 130 million people with Instagram accounts
tap on a shopping post every month.
- Nealey that's a lot of people.
(laughing)
So as a small business owner
you want your products to be found, right?
And more importantly, you want your products
found by as many of the right people as possible.
So make it easy
for shoppers to discover you wherever they are.
Instagram shops, which offers
a mobile first shopping experience
that makes it easy to buy and sell online.
Drive sales through a platform
that your customers,
they already know it.
And Facebook and Instagram shops will help you
reach more customers
by setting up a single online store
that customers can access
from Facebook and Instagram.
- As we do, let's talk about why
why sell your products socially?
Well at some moment in time
a person clicked follow
on your Facebook or Instagram page.
Something piqued their interest.
Your followers may range from passing curious
to faithful fans,
but what you post shows up in their feed
every time you post
you're building a relationship
with your followers.
And the beauty of social media
is the ability to have conversations
with your followers
and for them to share your posts
with their friends.
- Best part of it, all Instagram shops
which offers a mobile first shopping experience
that makes it easy to buy and sell online.
Checkout is quick.
It's a easy way for people to make a purchase
from your business on Instagram
and their payment credentials
are securely saved by Instagram
for future purchases,
which just makes it easier
for them to shop again.
And it reduces friction in the path to purchase
- Checkout businesses,
receive access to other features
to connect with shoppers,
like shopping from creators
where creators can tag your products
in their posts.
Product launches
where businesses can announce an upcoming launch
on Instagram, in live shopping.
When you're shopping on Facebook or Instagram
how cool is it to see a product you
like touch on that product
and add it to your shopping cart in that moment?
- It is pretty cool.
And by leveraging the full ecosystem
of Instagram shopping tools,
businesses can create concepts
that build brand awareness
and drive transactions
all in one place.
And then once approved, you can use a product tag
like whenever you post a photo of your product
on Instagram
and simply just select a photo or video.
That's cool.
And go through the usual upload process
of adding a caption effects and filters, and then
tap the products in the photo
that you want to tag
and start entering the names of the products.
So you can then select them
as they appear in the search box,
tap done
and share.
And you're good to go
- Sounds super easy.
And if you want to tag a product in a video
the process is pretty much the same.
However, a tray will appear
where you can select up to five products.
you want to tag.
Which the more products the better, right?
But select the products
and then proceed with sharing your video
as usual on Instagram
- So you might be wondering
how to connect your online store
to Facebook and Instagram.
Shops help people explore products
and collections of products
without leaving Facebook and Instagram.
So think of it as
showcasing your entire online store
on Facebook and Instagram,
rather than highlighting
just a specific product or tool in a post
- To sell on Facebook,
you'll need a Facebook business page.
And if you don't have one now don't worry.
It's easy to create one later
right after this video.
And to sell on Instagram,
you'll need a professional business
or creator account
and have it connected to your Facebook page.
And if again, you don't have it
you can still come back
and link it to your Instagram later.
- And a quick note,
even if you've already connected your site
to your Facebook and Instagram accounts
for social posting,
you will still need to follow these steps
to connect to the catalog that powers
Facebook and Instagram selling.
And creating social posts
and having a product catalog,
those are two different things
even though they use the same accounts.
So now I want to talk about
how to create shoppable posts
and how to tag your products
on Facebook and Instagram.
So in addition to creating
a Facebook and Instagram shop
you know, to showcase all of your lovely products
you can also tag individual products and shoppable
Facebook posts and Instagram posts
as well as Instagram stories.
Now let's talk about Facebook posts.
So for Facebook,
you'll need to have a Facebook shop first
and in your Facebook account, create a post.
Type your message
and choose option to tag products.
And a photo when prompted.
Click or tap the photo
to bring up your catalog
and then choose the product that you want to tag
and then save and post.
- And let's not forget Instagram posts
and stories.
For Instagram,
you'll need to be approved
for Instagram shopping first.
So follow Instagram's checklist to get approved.
We also recommend having a Facebook
and Instagram shop
but it's not required.
- And once approved,
you can use a product tag whenever
you post a photo of your product on Instagram.
And when your customers click on your posts
they will see the option to purchase the product.
And when they select purchase, I know they will.
They are taken to your online store product page
so they can add it to their cart and checkout
- Being consistent
when it comes to Instagram sponsored posts
is a great way to increase awareness
and consumer shopping for your business.
Being able to consistently come up
with creative ideas
whenever you need a new ad is also key.
- And by understanding the creation process
and sprinkling in a little creativity
you can see great results.
All right, that's a wrap.
You just learned how to reach more customers
with Facebook and Instagram shops.
Be sure to comment below
and subscribe to our channel.
- Don't forget to ring that bell
to see these episodes first,
this is The Journey, happy selling.