Alright I'm back again. Its Sid from Thinkific and I'm talking to you about guest
posting. In the previous video, I showed you or
I've explained what guest posting was, why you needed to guest post more and I showed
you how to find blogs for you to actually go and guest post on and
prioritize them based on the traffic rank. Once you have, once you have this
Excel spreadsheet with all the blog's that you want to be on and ranked by
traffic you actually need to reach out to them, right? You need to contact the
blog owner, introduce yourself and then asked if you can post on their blog and
so there's an art to do that, as a way to email these people, get their
attention and get them to accept your pitch and of course there's a good way
to do it, which I'm going to talk to you about and
there's a bad way to do it and no one's ever going to respond to a bad way.
In fact that probably screenshot it and then share around with your friends and
laugh at you. So don't do the bad way,
I'll give an example of that that's something you can avoid but first how do
you create a good pitch?
Step one is to keep it personal. You're dealing with another human being, you are not
dealing with your robot, you're not dealing with you know faceless
corporation, it's human to human, reach out with a nice warm friendly personal
done. For example if you wanted to write on the Thinkific blog, you know my name is
Sid and it's written on the blog. Then you just reach out just to me and say "Hey
Sid that's a good start, I want you to show me that you've read my blog I want
you to show me that you've done the research and this is not just you know
random mass email page that you're just sending out to everyone on your list. See
something like you know I've been reading your blog for a few weeks a few
months i love the content that you've been putting out maybe even mention a
blog post that you read recently that you really like and you can even you can
even make a counterpoint or agree with what I was saying in a blog post, just
something to show me that you've done your research that you know exactly what
my blog is about so that I can trust you to write decent content for my readers
you need to suggest a couple of topics that you want to write about on my blog.
Don't make me as a blog owner do all the book, when you're pitching to someone you
want to come up with ideas proactively so that all they have to do is say "
"Yes or No" and it makes it super easy for them to respond to you and let you write
on your blog. Also add some social proof. Now if you're just starting out it may
be difficult for you get this
so this is kind of optional but you know what if you have testimonials from
clients or if you've been mentioned somewhere or if you've written somewhere
else, just mentioned that in your email, show the blog owner that you're you know
legitimate person, that you've actually done some good work before and prove to
them that you will do, you will write blog post on their website and finally,
just keep it, keep that email short and sweet. I know I have mentioned a bunch of
different things for you to include but I train example of how you can actually
keep it, mention all the stuff in a very short and sweet email so that it takes
the blog reader just you know less than a minute to actually the whole thing and
respond to you.
So this is a real pitch that I've received from people to guest post on our blog
and I'm just gonna read it out to you and you can tell me,
well you can comment on the video below and tell me what do you think it's a bad
one a good one and why. Lets start seeing Dear Site Owner, I want to know do you offer
guest posts on your website? Can you please tell me discounted price? I will
provide you very high quality and 100% unique article. Looking
for your reply. So clearly there are a lot of things wrong with this pitch
apart from the fact that the grammar is horrendous.
It's starting off with "Dear site owners" are clearly person doesn't, hasn't read
the blog, hasn't seen my name or my face all over the blog. I want to know do you
offer guest posts on your website. So this is this person is starting off by
asking if I actually offer guest post, offer allow people to guest post on the
website when clearly there are guest post guidelines in the blog, so again no
research, doesn't even know if I offer guest post and can you please tell me
discounted price so I'm not quite sure what this person means by it, I assume that
they think that I accept money for people to post on the blog which I don't
and it's bad practice. Again very very shady obviously, I will provide you a
very high quality and one hundred percent unique article.
Again it clearly this person doesn't know what you know , what their talking about
and close up and looking for your reply i'm not actually gonna reply to this I'm
just going to go straight to spam. For a good example, this is one that I use
personally and it's get me close to a hundred percent response rate
actually gets me a hundred percent response rate and then you know whether
they like my blog post ideas,
it depends. So Hi Jon , you know I'm starting off with the blog on his name,
reaching out very personal. Sit here,
creative content right and online course for content creators. So it's a quick one
line, one sentence just to explain who I am and I going to say I recently read"
your post on freelance blogging and I loved it. I have a couple of topic ideas
to take it further and then I list two ideas that I want to actually guest post
with on his blog. Again I showed that I've done my research,
I read this person's blog and I actually have ideas that I want to
contribute to. And then I conclude by saying, I'd love to get both in one of these
topics,
I've written for size like Forbes so I'm doing a bit of social proof there. Let me
know if you want to see a draft, so all this persons ask to do is, " Okay written on Forbes, got
some good ideas because he only knows what I've write about, do I want
to see a draft " yes or no" that's it , right ? So it's very simple and easy for this
person to read my email takes less than a minute and then couple of seconds to
hit reply and that's it, right?
I've got myself on this blog. That is, there's an example of a good versus bad
email you can just use my template if you want to.
Here's a screenshot of it. Once you have that list, start reaching out these people , do
your research,
don't forget read your blog, actually going read the blog post, read some of
the stuff that they written, come up with some really good topic and unique
ideas for your blogs and then pitch them. Now that you've sent out your pictures
and you've got some responses back from his blog editors it's time for you to
actually write those blog post for them. So first up again as I said earlier,
do your research understand the audience that you're writing for, an each blog has
a different audience so try to understand what kind of articles those
readers would like to see and then write to that audience. When you create a post
and I can't go into the
do everything about how to write a good blog post but here are some guidelines
for you to remember when you're writing your next guest post, make sure that you
have compelling headlines and subheads because people like to scan through
blogs. Make sure you have short paragraphs you know just so that it
doesn't look like a wall of text in fact add some images and data, statistics,
graphs, if you have if you can or if it's required for your blog post just to
break it up break up the flow make it nice and visually appealing to people
and be conversational when you're writing your blog post you know don't
make it too formal or two robotic or corporate, be conversational and
tell a story through your post and whatever happens don't add fluff, don't
try to pad it up with a lot of unnecessary detail and make it long just
to fill in the words. Don't, do not pitch yourself. Don't you know span the article
with links to your website. There is a section for you to do this and I will
come at the end of your guest post where you can have like an auto section. It
will have your image, your name and a little brief bio about you and you can
add your link to your website there. So don't use your guest post as a means to
pitch yourself. Just focus on providing real value to the audience and if you do
that, they're going to love it,
they're going to love you and they're going to actually want to find out who
you are and you'll click on that link in your bio to come back to your site. Once
you've got your blog post published, you know, thank the blogpost owner, thank the
blog owner, share the article around and keep that
relationship going. I mentioned in the previous video that one of the benefits
of guest blogging is relationship building. So keep a relationship going
with this blog owner and next time maybe you know he might want to get post
on your blog when your blog becomes big. So start reaching out to all the blog owners
here, start pitching them write amazing content for their blogs and if
you need more help, we actually could cover this in detail in our 1330 program
on Thinkific so come check out Thinkific in the links below. You'll find
the 1330 program there, if your customer of Thinkific, you get it for free.
And then you can actually go through this entire process and start attracting
a lot more traffic to your website.