Hey everybody this is Gary from organicweb.com.au 2 00:00:00,undefined --> 00:00:05,96
and I'm a Mailchimp partner specialising in
Mailchimp training and consulting for all size organisations
Joy asked a question on one of my videos on
YouTube about when people unsubscribe in Mailchimp
How Khun Joy get them to update their preferences
In other words not unsubscribed but say I prefer to
get this type of email or that type of email 10 00:00:00,undefined --> 00:00:32,15
So using the natural Mailchimp unsubscribe mechanism
In other words when person when the person clicks that
unsubscribe link in the footer off each Mailchimp email
the person is immediately marked as unsubscribe in the audience 15 00:00:00,undefined --> 00:00:48,88
In other words we cannot send to them again so
we actually can't use thie unsubscribe
Ling Tau asked people to update their preferences in male
chimp Anyway What we can do however is make it
more obvious that a person can update their preferences before
their unsubscribe
So I'll go through
One means off Doing that I'll take you across Teo
to Firefox
In this case I'm logged into Mailchimp I'm going
to use
I guess we could call it a more traditional way
of doing it in Mailchimp WeII
We use an update profile for you could also use
a landing page to do this and landing pages work
very well
Azan Update Preference Type form
The first thing is I'm going to show how we
can sit preferences in an audience
I'm going to use groups in this case so I'll
just go into one of my audience is this one
happens to be called organicweb.com.au dot you 38 00:00:00,undefined --> 00:01:50,27
But whatever audience you have and you'll notice I have
my people there and so on
So what we want to do is we want to
add groups
Onda Group has just quite simply cheque boxes in its
simplistic form cheque boxes where a person can select one
orm or items with it
Or those chequebooks can you know one or more groups
in this case
Sorry I'm mumbling here
Okay So to create groups we click manage contacts and
quite simply click groups
I'll create a group so I'm going to click create
groups and how do we want thes to appear now
Most people would select a CZ cheque boxes
So then the person Khun Select more than one
Let's pretend where a travel company on airline or something
like that and we'll say OK let's name this group 57 00:00:00,undefined --> 00:02:47,11
So port is your destination
You could have even said something
Some other words such as What type of emails do
you want to receive And maybe into here we want
to say Australia
And I'm saying that just because I'm here Singapore for
example maybe Yusa and so on and you can do
those for yourself and I'll click save
Okay I'm just going to click done for now and
we'll go back to our main toe audience view
I just checked the number of contacts and just to
show you we now have Thursfield called What is your
favour Destination And again you could have called this rather
what types of emails do you want to receive So
as soon as people start entering the information or checking
the boxes it will appear in a comma separated comma
separated values
In other words Singapore common Yusa orjust Yusa or Australia
Commerce Singapore
Something like that anyway
Okay so that's the first step
We need to set up the actual field where we
can capture that data right So now that we've done
that we need to ask people in the e mails
we send to them We need to say to them
You know before maybe before and subscribing please choose your
preferences
So let me go into campaigns
I'll just go A ll campaigns and we'll go into
an email campaign showing how we conduce this
I have a demo here
I'm going to click edit And I'm just going to
very quickly need to change the audience going click edit
recipients and just change it to that audience to which
we've just added the group and our click save just
so the fields are available on the content
I'm going to click Edit
This is just a demo
Okay we'll wait for this to load up
Okay so this is the very typical email campaign builder 98 00:00:00,undefined --> 00:04:57,85
So let's say we want to and a peace at
the bottom here
What we could do is quite simply this is a
text block
We could have dragged and dropped the text block down
but I'll just click edit for now
And maybe we want to say I want to receive
different emails
Yeah something like that
Okay The trick here is that it's actually very simple
to go across to what we call the update profile
form in Mailchimp and I'll show you that form
next up
But for now all we do is in a text
block
We click merge tags some clicking merge tags and if
we scroll down keep scrolling down keeps putting down under
list links so and emerge tags list links weaken See
update profile links
I'm just going to click on that and this looks
a bit weird but it will automatically fill for people 120 00:00:00,undefined --> 00:06:00,26
I couldn't even just quite simply copy that for example
and put that link anywhere else such as in a
button
And I'll demonstrate that
So let's say we wanted a button
I could quite simply drag and drop the button content
block wherever I want it
I'm just going to drop it and we could do
something here saying update and under the Web address I'll
just paste that update profile merge tag or short code
in this in this case and when the person clicks
that they will see their own individual record in male
chip I'm gonna click save and clothes
What you'll notice is in the natural foot in the
basic
Also let me move myself
Let me move my picture around here a little bit 138 00:00:00,undefined --> 00:06:44,99
Okay what You'll notice in what's called the Footer
So that's the foot a content block down here
What you'll notice there is that Malcolm automatically insert by
default that you can update your preferences
You could even make that bigger you know to highlight
it to people and so on
If you really wanted to wait just do that just
to show you
So I could select that for example and just make
it bold
It'll show a second anyway down here so that would
then be in bold and people would be able to 151 00:00:00,undefined --> 00:07:16,78
It would be more evident to them
So what happens when a person clicks for example update
profile link or the update preferences What happens in that
case is they taken to a profile update form
This's where people can update their own details so this
update profile could be used
If you wanting to get more information from people such
as Maybe you've got the email address but not their
first name
You could send them there and people can fill their
own first name
So when a person goes to that form whatever details
you already have a new audience will show to the
people on the form
Let me show you that form
So we need to go out off the campaign builder
And this is just a once off you're actually you
need to do I'm going to kick audience audience dashboard 170 00:00:00,undefined --> 00:08:02,45
I'm going to view my contacts the place that we
we can see the update profile form and change the
fields people see and so on is under sign up
forms
So I'm going to click sign up for words
I'm then going to click form Builder So I clicked 177 00:00:00,undefined --> 00:08:26,06
Sign up forms now I click form builder by default
The sign up form is shown Okay but here we
can see the fields and weaken Select for example what
people want Oh will see and what they won't see 182 00:00:00,undefined --> 00:08:41,54
So if I click on address here for example you'll
notice that it's hidden
What hidden means is that we have administrative can see
it
But the subscriber in this case we're the contact wouldn't
be able to see it
We could of course make it visible if we really
wanted to but I'll just keep it hidden for now 191 00:00:00,undefined --> 00:08:58,25
You will also notice that now we have our group
down here
What is your favourite destination Or select your preferences for
example So this is the form that people we'll see
when they click the update profile form
The email address would already be filled for them on
DH
Any other information you've got so it doesn't look necessarily
fantastic
So let's make it look a little bit more pretty 202 00:00:00,undefined --> 00:09:26,58
So we've already seen how we can hide
So for example I could go hidden or make it
visible which which is the default
Usually you could also make it a required field if
you really wanted to any any of the fields but
I'm going to design it so the first thing I'm
going to do to make it look a little bit
more pretty is I'm going to hover over my logo
and click use image
To add my logo
So click use image
I'm taken to the Mailchimp content studio and I
can find my low my logo update my logo and
click concert and I'll just click save and insert image
can
In a second my logo will show
Maybe I want a different colour background
I could click Design it
Sorry Let me do this
Rather So I'm going to take us across to the
actual update profile for just so you can see what
it looks like
So here's the update
Profile form s So this is what people will see
and you can see those of extra fields have bean
removed s So this is what people see
By default you can click edit update the text
Here you can even add the update texture for example
saving close camp
So this is what people see when they click the
link
We added Teo our campaign and okay it's not letting
me go into into the design it for now but
you'll be able to just change the background colour and
so on if you want to
But that's how how we can get around the issue
of not being able Teo asked
People get them to select their own preferences when they're
unsubscribe because and Mailchimp assumes a person clicks unsubscribed
The unsubscribe link in the foot of your email there
marked as unsubscribed in in your audience and you cannot
send to them again
But if we can encourage people to rather go to
the update profile form it might stop them from un
subscribing and get them to choose their preferences
Because once you've got those preferences you can create a
segment and target people based on the preferences they've got 250 00:00:00,undefined --> 00:11:39,41
If they're in Singapore for example Australia or the 252 00:00:00,undefined --> 00:11:41,92
U.S.A.
Or whatever the case might be
But I hope that helps leave comments leave comments below 257 00:00:00,undefined --> 00:11:47,21
If, if you do have any questions please subscribe to
my channel
And yeah I'm Gary from organicweb.com.au
and thanks for joining me