ADDING
ADDING FANCY EXTRAS TO BRING IN CUSTOMERS AND KEEP
THEM FROM GOING TO
THE COMPETITION.
TAKE FOR EXAMPLE
THE NEWEST
WEGMANS NEAR
BOSTON - A DOUBLE
DECKER STORE THAT'S
ONE OF THE
COMPANY'S THREE
LARGEST.
CHANNEL 2'S HEATHER
LY SHOWS US HOW
GROCERY STORES ARE
EXPANDING IN NEW
WAYS AND IN UNIQUE
LOCATIONS TO BOOST
BUSINESS.
BUSINESS.
NEARLY
NEARLY 150-THOUSAND SQUARE FEET... SPANNING TWO
FLOORS...
...AN ESCALATOR FOR
YOU...ANOTHER FOR
YOU...ANOTHER FOR
YOUR
YOUR GROCERY CART... ...AND TO QUENCH YOUR THIRST, A COFFEE SHOP
THAT CONVERTS TO A
BAR AND LOUNGE MID
DAY...A WINE TASTING
ROOM...AND A TEQUILA
BAR -- PART OF THE FULL
SERVICE MEXICAN
RESTAURANT...
...AND IT'S ALL ATTACHED
TO A MALL.
<"IT'S LIKE NOTHING
WE'VE EVER DONE
BEFORE."
THE LOOK AND FEEL OF
THAT BRAND NEW
WEGMANS IN NATICK,
MASSACHUSETTS IS DIFFERENT THAT WHAT WE'RE USED TO HERE
IN WESTERN NEW YORK
-- BUT COULD WE SEE
ONE LIKE THAT HERE?
"WE NEVER SAY NEVER,
BUT IT'S POSSIBLE THAT
THIS IS A UNIQUE MODEL
THAT WE DON'T
REPLICATE.
WEGMANS HAD BEEN
LOOKING TO PUT A
LOCATION IN NATICK FOR
ABOUT THREE YEARS --
NOT NECESSARILY AT A
MALL.
BUT THE OLD JCPENNEY
SITE FIT THE BILL: IT'S IN
A DENSELY POPULATED
AREA, A LARGE SITE
WITH EASY ACCESS AND
LOTS OF PARKING.
<"THAT'S WHAT WAS
UNIQUE ABOUT THIS
FIVE DECK PARKING
GARAGE WHICH IS
PRETTY MUCH
DEDICATED TO OUR
STORE."
PHIL LEMPERT - THE
SUPERMARKET GURU -
IS A FOOD MARKETING
EXPERT.
HE SAYS EXPECT TO
SEE MORE GROCERY
STORES REPLACE
RETAILERS THAT WE
TRADITIONALLY THINK
OF AS ANCHOR
TENANTS AT MALLS.
"I THINK THE NEW MALL
OF THE FUTURE WILL
DEFINITELY HAVE A
SUPERMARKET AS AN
ANCHOR VERSUS A
SEARS OR A JC PENNEY."
I THINK AS GROCERS
ARE COMPETING
AGAINST WALMART DOT
COM OR AMAZON AND
WHOLE FOODS, WE'RE
GOING TO SEE A LOT OF
EXPERIMENTATION IN
EVERY MAJOR CITY,
INCLUDING BUFFALO.
ANOTHER GROWING
TREND ARE SO-CALLED
GROCERANTS:
FREESTANDING
GROCERANTS: FREESTANDING EATERIES IN OR
ADJACENT TO A
SUPERMARKET.
THEY'RE BLURRING THE
LINES BETWEEN
GROCERY STORES AND
RESTAURANTS AND
TAKING A BITE OUT OF A
REGULAR
RESTAURANT'S
REGULAR RESTAURANT'S PROFITS WHILE
BUILDING THEIR OWN
AND BUILDING A FAN
BASE.
"THE MORE OF THAT -
WHICH IS CALLED SHARE
OF STOMACH - THAT A
GROCERY STORE CAN
OWN, THE BETTER FOR
THEIR BOTTOM LINE.
ALSO THEY ARE
BUILDING UP A BETTER
RELATIONSHIP WITH
THAT SHOPPER."
GROCERANTS ARE
ALSO A WAY TO BOOST
NET PROFITS... WHICH
FOR THE AVERAGE
GROCERY STORE ARE
USUALLY JUST OVER
ONE PERCENT.
IN WESTERN NEW
YORK, WEGMANS HAS
THE PUB IN
WILLIAMSVILLE AND
TWO FULL-SERVICE
TWO FULL-SERVICE
RESTAURANTS IN THE ROCHESTER AREA. THEN OF COURSE,
THERE'S BLUE DAHLIA
RESTAURANT AND
TEQUILA BAR IN THEIR
NEW STORE NEAR
BOSTON,
MASSACHUSETTS.
BOSTON, MASSACHUSETTS. "RESTAURANTS HAVE
JUST ALLOWED US TO
TAKE IT UP A NOTCH.
RAISE THE BAR WITH
OUR CULINARY
EXPERTISE AND TALENT.
AND WE THINK IT'S WHAT
CUSTOMERS ARE
LOOKING FOR. WE
REALLY
REALLY ARE MUCH MORE RESTAURANT FOCUSED THAN EVER IN
THE PAST."
WHOLE FOODS HAS
BAR 1818 - A SIT DOWN
RESTAURANT AT THE
SHERIDAN DRIVE
LOCATION.
"THIS CUSTOMER ISN'T
JUST GOING TO SHOP
ON PRICE BECAUSE
YOU'RE BUILDING A
MORE PERSONAL
RELATIONSHIP WITH
SOMEONE IF THEY ARE
GOING TO EAT AT YOUR
GROCERY STORE."
NOT JUST FILLING YOUR
CART...BUT GIVING YOU
DIFFERENT THINGS TO
CHECK OUT...
...BEFORE YOU CHECK
OUT.>
OUT.>
A
A SPOKESPERSON FOR TOPS SAID AS THEY REMODEL STORES
INCLUDING THOSE IN
WESTERN NEW YORK,
THEY'RE LOOKING AT
THEIR ORCHARD FRESH
BUSINESS MODEL
WHICH HAS FRESH
PREPARED FOODS.
SO MAYBE WE'LL SEE
MORE OF THAT IN THE
FUTURE.
THE MEXICAN
RESTAURANT AT THE
NEW WEGMANS OPENS
TODAY.
TODAY.