Hey Drop Servicers! welcome back to
another video today i'm going to talk
about how you can start your very own
social media marketing agency
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so i don't really know how many yet but
what does a social media marketing
agency do
this is a question i get asked all the
time especially by my list
tech savvy friends and family as you
probably experienced yourself
if i had to simplify it i'd say that a
social media agency
is all about creating and organizing
content across your clients social media
channels but
don't make the mistake of thinking it's
all about the number of likes and shares
the content gets
or just sharing cute cat videos and
funny memes
these are cool and all but at the end of
the day they're all just vanity metrics
as fun as it all sounds if you're going
to actually be successful
then you need to show clients real world
results like increasing their sales
or people through the door so what
services does a social media marketing
agency offer
there are heaps of services your social
media marketing agency can offer
but i like to put them into these four
categories account management
customer service advertising and account
growth
let's start with account management this
is all about
firstly creating content for your
clients and secondly
increasing the engagement of content you
create for your clients
you'll have to do things like find
relevant content to share
promoting original content optimizing
headlines
and copy social posts and creating
visual assets so
now depending on the level of service
that you're offering to your clients
you might also be responsible for
engaging with followers
reaching out to influencers creating
strategic relationships
deleting spam comments or participating
in a group conversation
all of these activities help to increase
brand awareness
and your clients ability to engage with
followers which ultimately
you want to turn into paying customers
so the next category of services that
social media marketing agencies provide
is social media customer service so this
is basically helping your clients
customers
to solve any problems they have by
responding to their social media
questions and comments
as quickly as possible right so to be
successful here
you'll need to have systems in place so
that you can respond directly to
customer issues
or provide your clients with the tools
so that they can respond to their
clients
directly now you've probably seen social
media channels they have lots of
negative reviews or comments and
the business just ignores them this is
not only bad business
but a missed opportunity to engage with
customers your agency
can provide your clients with a solution
to this responding quickly with empathy
is a great opportunity for companies to
put any problems right
and look good in the process so in terms
of reputation
nothing looks worse than a wall of
unhandled mishandled
or negative reviews some clients like to
do this part of social media management
themselves
and some like to get their agency to do
it either way
you can provide help for your clients to
get this crucial part
of social media management right so next
up
is another service you can provide to
clients and that's helping them with
social
advertising guys so currently the main
social media channel to advertise on
is facebook but any of the other large
social networks offer advertising and
these can be useful if the audience is
right
so advertising is a whole different ball
game than growing your social media
channels organically
this is simply because you need to
constantly measure
and optimize your ads your clients
paying for so
you can make sure they're getting the
best bang for their buck
so advertising on social media spending
money to reach more people
so be sure you have the correct
targeting content message
and creative edge and all of that stuff
takes
expertise your agency can provide to
your clients so
advertising tasks include
conceptualizing
and creating campaigns defining
audiences to target testing different
options
setting up conversion tracking
optimizing campaigns
and scaling them out so social
advertising is pretty much the backbone
of any good social media marketing
agency it's also one of the ways
you can make extra money by taking the
percent of the ad budget
as a management fee so clients need your
social advertising service because
for most brands it's impractical to rely
solely
on organic growth even if you do have
great organic reach
you can probably do better by amplifying
that organic with paid advertising
so the final category of services you
can provide
through your agency is account growth
while management and advertising
will increase the growth of a social
media account i like to think about an
account growth
as a separate component because the
activities you do to grow an account
vary with the size of the account and
the industry so
you need to think about growth as a
separate service that you offer
an example i use is let's take twitter
you can grow accounts through hyper
focus targeted
follow unfollow active engagement and
curating distributing high quality
content
from relevant sources using facebook you
can
share content in groups to share for
share partnerships
with other pages or unpaid ads for
instagram
you can do a combination of targeted
liking and follow unfollow
and you can use commenting as a way to
drive people
back to our profile but do this
sparingly and
only when it makes sense to do so as in
it actually might provide
value to the person on the other end so
there are a few other tactics but
these are the main ones worth getting
into in my opinion my number one piece
of advice
in the space is never to buy fake
followers ever
they're completely worthless and it can
really ruin your clients social media
channels
which will probably lead to you losing
the account losing plan
so that's it these are the four main
areas i'd focus on
for your social media agency these four
areas can provide
high value tangible results for your
clients one other thing i want to stress
though is that social media marketing
changes every day
and in order to stay on top of all of
these changes you have to take the time
to read about the changes
and watch videos and listen to industry
podcasts
you also want to be continuously testing
new strategies
and testing our new tools released by
the big social media platform
so for sure while these things do take
away time from running your agency
any agency that doesn't spend time on
upskilling or increasing your abilities
is one that your clients won't want to
work with long term there is one other
core component
of social media marketing that cannot be
ignored or forgotten this is the one
thing that makes social media marketing
a serious activity and not just fun with
cat videos
executed for the hell of it so what i'm
talking about here
is reporting and analysis social media
marketing is all about constantly
analyzing data
and using this to improve the content
you create
so you then need to report this data in
an easy to understand way
for your clients to interpret and be
able to figure out what your findings
mean
so you can deliver better results and i
say this not just to scare you off
setting up your own social media
marketing agency
but to drive home that's important hard
work you have to be prepared to put in
the work
and try to learn more than your
competitors so you can provide the best
service
alrighty so let's recap so what does a
social media marketing agency do
each client strategy is going to be
different based on their audience
budget brand and goals and your business
needs to work with them
to figure this out so when you break it
down like this
you can see that there is always a lot
to be done the value in social media
marketing for a company
is their customers continuously
experiencing positive brand interactions
so
analyzing the data you collect from your
social media marketing efforts
and coming up with ways to hone your
target audience and figuring out how
best to
serve them on behalf of your clients is
the value your service can provide
from social media marketing so to
provide these interactions and value
an agency should get to know the inner
workings of a brand
develop a strategy tailored to meet the
client's goals
and define processes for implementing
the strategy
and reporting the data back to the
client in an easy digestible and
relevant way
so that's what your social media
marketing needs to achieve
so now that we know what a social media
agency does
you're probably wondering what do i need
to do
to start my own agency and how can i
make it happen from scratch
with as little money and time as
possible right these are legit questions
now if you watch my other videos then
you're going to know that Drop Servicing
is my specialty right so it's what i've
taught thousands of students about
in my courses and the job servicing
blueprint especially so
for me the best way to start your own
social media agency is to follow this
tried and tested model
and if you use Drop Servicing model then
you can outsource a lot
of the project delivery side of your
social media marketing agency
to freelancers so you can focus on more
high leverage tasks
such as signing up new clients and
managing existing client relationships
to keep them buying again and again so
because you're paying much lower rates
to your freelancers for the same high
quality service
you're able to achieve high profit
margins on your sales so
this gives your business a competitive
advantage when it comes to marketing a
service
you can offer much lower prices to
prospective clients
and that leads to getting more clients
at the end of the day so Drop Servicing
enables you to leverage the time freedom
and location given to us by the internet
to contact decision makers around the
world and sell them the services they
need
another plus is Drop Servicing doesn't
require you
to pay for expensive office space
equipment
or hire employees like with conventional
business models
it really is the ideal business model
for the digital age
so you're probably thinking at this
point that all sounds good and all about
how much money will i need to start my
new social media marketing agency well
the good news is you don't need tens of
thousands of dollars or
even thousands of dollars to get started
you can start with just a few hundred
dollars
yeah that's right a few hundy but as
with every business
the more resources you have to deploy
the easier and quicker
you'll be able to grow your business so
to launch a new agency
i've put together some of the
fundamental things you'll need
to get started with your own business so
here's a long list and just go through
this list in order to figure out exactly
what you need
so first of all you need a website you
can set one up using something like
wordpress
or a service like shopify for under 100.
at a domain name
won't be much more than 20 from any of
the numerous domain registers
custom email address as well as a good
one you can use g
suite or outlook which are both free to
use
to set up a custom email address the
main advantage of this
over a gmail address is that it'll make
you look much more professional
rather than having your name at
gmail.com your name at domainname.com
next join up work it's free to sign up
you just pay a commission for contracts
you secure
but no upfront costs it's also the best
platform
to find freelancers so all of these
services and products
can be set up for 150 or less how good
is that
even for software with a monthly fee the
great thing is
by the time the second payment is due
you have made money from your job
servicing business to pay for it
hopefully
so here is my step-by-step guide for how
to launch a new social media marketing
agency
using the job servicing method your
first task
is to find freelance partners now this
step is critical
you need to find a team of freelancers
that will actually carry out the work
for each project you secure if you can't
find freelancers
that can do the work to a high standard
for less than what you can
charge clients then you don't have a
business right so
for your social media agency you're
going to need to find freelancers
who are experts in setting up things and
managing things like facebook
advertising campaigns
writing social media copy and creating
videos to share on social media channels
so
where do you find these high quality
low-cost freelancers well
the top platforms i use in my own Drop
Servicing business
upwork.com fiverr.com and student job
boards
before you jump in and hire someone
though make sure that you give them a
test to do
like writing a trial facebook post or a
caption for an instagram post
also take the time to review their
profile
feedback rating length of years in the
industry how much they're charging
that's pretty important
from there create a short list of
freelancers
and pick the top ones make sure that you
don't just go for the cheapest because
this can really blow up in your face if
the quality isn't good enough now
it's better to spend a little bit more
and get more talented freelancers to
work with in the beginning
it's really important that you get a
step right because the client doesn't
know you're outsourcing
and you can't make excuses if you fail
to deliver now
the next step is to create your offer
let's say you're going to offer
social media marketing packages to
clients you could then offer three tiers
of services
gold silver and bronze each at a
different
price point with different package of
services
that you'll do for each client each
month now what you want to offer clients
is value
not your time now let me explain what i
mean by that because
it's a bit different from what you're
probably used to now don't make the
mistake
of thinking about it like you're selling
your time presented as a service
that solves a business problem for your
clients
for example present your social media
management packages in terms of how many
hours a month
it will save the client for example they
won't have to take on a new employee
which can be costly and time consuming
to
train and manage that for a business
especially if it's not their core
business
so by being an on-demand social media
marketing service
you can provide your clients a lot of
value while solving the real-world
business problems now
the next step once you've crafted a
winning offer
is to market your agency to potential
clients so
if you're just starting cold email
campaigns are by far the most cost
effective way
to find clients now you can use google
linkedin or
even facebook to find hundreds of target
clients
and send them an email with your offer
and to save even more time
and make this process automated you can
use email automation
software automated email campaigns using
a software like woodpecker
enable you to send out hundreds of
emails a week to your highly targeted
clients
and what i found most effective is to
set up your campaign
so that clients are sent an initial
email and then automatically send
follow-up emails
until they apply so the aim should then
be
to get the client to go to your website
and book a sales call with you
or buy your services directly from your
website
so on that you want to make sure you
build your own website
and have profiles on the top freelancing
platforms where you present your
services
for clients to check out having a good
looking website will make you look way
more professional
and clients are more likely to trust you
when they open your offer emails
using platforms like wordpress or
squarespace to build your website for a
hundred dollars up front
is totally possible even if you're new
to websites so
i'd recommend wordpress by the way it's
all about creating a sales funnel works
for you
even while you're sleeping now that
you're signing up clients for your
social
media marketing agency you now need to
start automating your business
and scale up after you've got a few
projects locked in
you'll want to make your business as
efficient as possible
every part of your business can be
automated by software
or by humans your freelancers ideally
you want to get to the point where the
whole process
from emailing prospective clients to
project delivery
and getting paid is completely automated
so
this allows you to build massive scale
into your business
to build scale you'll need to make sure
that your team and freelancers
are in place and can complete client
work so you can actually focus on
developing business relationships
with new and existing clients so once
you know what you're doing
it won't be hard to find more
freelancers to increase your capacity
as your social media marketing agency
scales with automation
you'll be able to do this rapidly so it
makes sense right
building scale into your agency is all
about establishing your team
and getting a system in place to deliver
value to your clients
in a time effective manner which means
high profits for you
and incredible value for your clients so
team
i hope this has given you a fairly good
idea about how to start your own social
media marketing agency
there are thousands of companies out
there who need social media marketing
services
and you can be the person to provide
them with that service
for a healthy profit the world is going
online quicker than ever before
and by utilizing the Drop Servicing
method you can quickly launch and scale
a social media marketing agency starting
today
you can begin making money online with a
short period of time
and all without needing to invest much
time learning all new skills or
investing too much of your own time and
money right so that's the video guys
hopefully today
you actually learn something you'll be
able to take action in building your own
business building your own social media
marketing agency and
start to make money online right once
again subscribe
notification bell and comment below any
questions you have
and i'll answer them in an upcoming
video until next time Drop Servicers
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