- What's up everybody?
This is Russell Brunson.
Welcome to Marketing Secrets.
Next up I got some exciting things for you.
As you know we just got done with our viral video
launch event, which turned out amazing.
And our keynote speaker was Gary Vaynerchuck.
And in his contract he said we are not allowed to stream
nor share his presentation.
But then he did the presentation and he messaged me after
and said 'That was probably one of the best presentations
'I've ever given'.
I was like, 'Sweet man can I promote it on the podcast?'
And he was like, 'You know what?
'Go for it.'
For all of you, my fans and followers,
people who listen to me, you know
that I keep my podcasts nice and clean.
I don't swear, curse or anything.
Gary does a lot.
So, I had my brother go through
and beep out all the bad words.
So hopefully it will still be PG rated
for all of the kids at home.
And that's kinda the game plan.
So hopefully you enjoy this episode of the podcast.
Appreciate you all and have fun listening to Gary.
- [Audience Member] You said I'm bringing YouTube fire,
new shows are coming out.
- Yep.
- And you took the AskGaryVee show to Facebook only.
- I did.
- So, what are your latest strategies
and why for both YouTube and Facebook?
- I think, you have to make content that is native
to the platform you put it out on.
I've always thought about that, (beep) wrote a book,
called Jab, Jab, Jab, Right Hook five years ago on this.
I wasn't doing that.
So, now the AskGaryVee show is on Facebook Watch
and the DailyVee is on YouTube, when DRock is,
wherever the (beep), D Rock?
Hey, you know, now I can say, what's up, YouTube,
whereas I couldn't do that before
and those little nuances (beep) matter.
I broke them up mainly because of Facebook Video,
now that there is Watch, I'm fascinated.
Any of you watch a show called yet on Facebook Watch,
just raise your hands, just curious.
Higher.
Right, so this intrigues me.
Everybody here has to watch one.
Not because, I don't watch (beep).
I watched one, the Ball Family,
because I just wanna see (beep) they doing.
To me this is the most interesting thing that I'm doing,
that the good market isn't.
You've gotta taste everything.
Because I watched Watch and I watched it
for kinda four days in a row and looked,
I understood what (beep) they were doing,
so I sent them an email, I pitched them a show,
and they bought it.
Right?
So, now we'll have, kind of anybody
can put a show on Facebook, right,
like a page, a Watch Page,
which everybody should be doing here,
I'll have my YouTube show and now I'm gonna have
a produced by Facebook show that's gonna get big even more.
Listen man, I talk and like do and hustle and all this,
I do so much more than I talk which is (beep) crazy,
'cos my mouth is always running, but I'm just doing.
I'm doing, doing, doing, 'cos I'm tasting, I'm tasting.
I never think, I'm fancy.
So many people in here, I know you,
so many people here make it a little bit and get fancy,
stop doing the (beep) that got them there.
That's the minute you're (beep) dead.
I'm sure a lot of people here realize,
who have come into money,
it's not as great as advertised for a lot of people.
Some people love it.
They like watches and lambos and houses and that (beep) rad.
Mazel tov.
(laughter)
Other people don't and you start questioning
what the (beep), right?
Because when you've got nothing and you're on the come-up
and you've got numbers in your head,
whether it's a million or five or three
or whatever the (beep) it is,
it's (beep) empty when you get there for a lot of people.
And so, you know, I'm just trying to make sure,
people are being thoughtful.
I know a lot of you have heard me rant on this,
I do think entrepreneurship has taken a turn
towards club promotion, and that's just dangerous.
It's just dangerous for the people that ...
I don't give a (beep).
It's dangerous because people don't realize
they need to build the business,
not a perception that they're good at business.
- I just wanna say thank you for giving me permission
to pursue my passion and now do what I love every day
and spend time with my family and make things.
I'd me remissive if I didn't say thank you,
'cos I don't know if I'll ever see you.
If you ever wanna play bubble hockey, I'll destroy you.
- [Gary] Dude.
(laughter, applause)
DRock, Are you filming this?
Where do you live?
Well, first of all-
- I live here, there's a spot right down the street
I can take you to play.
(laughter)
- Listen, that's gonna happen now, I think.
- I'm a winner in Boise, Idaho, Gary.
- It's so crazy.
See, you're funny, you're smart.
You know me, you know that now I'm getting ...
Now I'm blacked out and wanna destroy your face.
(laughter)
But the only...
You know what's more interesting though?
You're (beep) Whalers hat is (beep) me up,
because I'm like (beep) man,
he's got a Hartford Whalers hat.
This team has been in the league for twenty (beep) years,
he probably is awesome at bubble hockey.
(laughter)
I'm gonna do something, for real,
based on what you just said.
I want you to come to VaynerMedia for a day,
I'll pay for your flight and the hotel and during...
(applause)
And during that day we'll play bubble hockey
and we'll see what's up.
(cheering)
- How do you choose between
the thousands of start-up pitches you're getting
and which interview to do, which speaking event to do?
There's just so much.
- 100 percent blind belief in my intuition.
- [Audience Member] That's it?
(laughter)
- 'Cos there, you know this, everyone's hustling...
Eventually you'll lose, right?
Eventually time, you don't have enough time
to do all the opportunity.
So you're crippled by opportunity.
You just have to go that route,
otherwise you'll just gonna spend all your time
thinking about the process of making the best decision.
And you're gonna waste being able to do four things
which would have included the two things
you been debating for the last (beep) day.
Everybody's saying No.
Everybody's saying No to (beep).
'Cos they think they're being thoughtful or they're smart.
You know how many people say No,
that aren't even fancy enough to say yes yet?
So, I just say yes, man, a lot.
- How do you see this political correctness
and what do you do to mitigate that in your company?
- (puffs)
(laughter)
So, it's a really good question, Rob,
and it's a really tough one.
Couple of things.
Number one ... said something the other day,
that finally articulated how I feel about all of it.
Which is, I sit in front and I'm like (beep).
People ... so there's only one place in my life,
where I am not logical or practical:
American Football.
(laughter)
Against all data, I think that the Patriots are cheaters
and Bill Belichick is a terrible guy
and even though Tom Brady is like clearly,
and I've literally spent money on investigative journalism,
he's the nicest human being ever,
I still say things like but yeah,
he left his pregnant wife for Gisele,
he's a piece of (beep).
I will do anything blindly, I'm chemically ...
Even talking right now,
the chemicals in my body are different.
I feel it, I hate them so much.
(laughter)
I really want Bill Belichick to die.
(laughter)
Like ...
I don't even ...
You know it's funny.
I wonder if people think I'm going for ...
I want it.
(laughter)
So, cool, we've established that, right?
I'm clearly irrational, over emotional, not logical
and just the worst version of myself
in that one narrow place.
I mean there are people who are fans of me,
who've DM'd or have tweeted that I'm a bad guy.
I mean, I yell at children at games.
I'm not joking, you know how people get beer muscles?
You know that term?
You drink and you wanna fight?
I have sports muscles.
I go to a game and even though everybody
would probably be able to beat me up, I wanna fight you,
'cos it feels better than feeling the pain
of your team beating mine, right?
(laughter)
Like a week ago I realized, holy (beep),
that's how blindly is now about politics.
You're either red or blue
and you deploy no logic, no rationale.
You're blindly emotional,
you have no idea what the (beep) you're talking about
and that's it.
We're about to turn every issue into a political ...
How the (beep) is climate a political ...
What are we doing here?
(energetic music)