So Isaacs and Isaacs is celebrating
a big anniversary in the community,
30 years fighting for the
people of Kentuckiana.
Darryl Isaacs joins us live in the studio,
taking a break from his celebrating.
Visit us just a little bit.
Terrell, congratulations.
I mean, really 30 years.
That's just, it's huge.
It really is.
Well, first,
thank you for having me.
Yeah,
we're very excited that my father
and I started it 30 years ago and.
At one point I saw him kind of
get a little chuckle when I told
him my idea and everything but.
30 years later, we've helped over 60,000
people do billions of dollars and we love
it, right. And we can't miss your
billboards driving down the highway.
They're the most, they win the award
for the billboards that you cannot miss.
And that's been by design.
I just, I think the advertising that
you do and the strategy with that,
it is eye-catching.
But then, then I mean it, it's worked.
It's worked for 30 years.
I mean, you know, it's funny because
I grew up and I've always been into
sales and service and service in the
customer and I knew what I wanted to do.
I used to run my grandfather's jewelry
store and we didn't advertise.
And I would sit and watch
the door never open. Yeah.
So I just thought whatever I do in life,
I'm gonna advertise.
And so I knew early on what
I was going to do and.
I mean, every day everybody has to market and
brand themselves for everything like thing.
You wanna spouse,
you wanna get in college,
you want a job.
So we just take it,
you know, a little crazy, but
and then some things too.
Do you look back and you think,
OK, let's just try it.
Let's just try it.
And there's probably some things you're
like that was a bad idea, you know,
or maybe we won't do that again.
Have you had those where you're
just like, Oh my gosh.
Or things that you're like,
was there something that surprised
you that really worked,
that you're like,
that's never going to work?
Well? Yeah. So that's the thing.
You got to take a lot of risks.
This weekend I got three
more ideas incorporated.
So you know I got a great marketing
team I have to tell my Monday
look I signed up for this because
they a lot of times like a heads
up and but but sometimes you just
got to execute quickly and you
know I just say every day I fail
at things but you learn and then
sometimes an idea is is phenomenal.
So you know I think people
are always afraid to fail.
I'm I'm afraid if I
don't fail because I feel like failing has
a bad PR Rep like we don't want to fail.
Like, you know, getting
somebody injured or in trouble.
Right. But I think sometimes,
like, making those mistakes,
aren't those mistakes the things
you look back on and think that's
why I'm here 30 years later.
So you get the secret, you understand.
I think, like, you know,
I have a teenage son.
He turned 16 this weekend. And he's like,
I don't want to make a mistake.
And I'm like, no, I'm like,
make mistakes. Fail. Because.
That's right. That's how.
I mean, that's fair.
He's trying to motivate people.
And my whole life I failed.
I mean, I failed the bar twice.
I've failed everything.
I was almost last my class.
But you get better the more you fail.
Then when you get a victory,
it's like, wow, this is great.
Even my kids. I mean, I, you know,
I have three kids and but I have one.
She's ferocious.
I mean, I'm just like, she's going to die.
Tron, she gets it,
the others are getting it.
But you can't be afraid to try.
I'd rather fail to.
You mean I just would rather
fail than not try at all.
See, we've got like this Ted talk going on.
Maybe we need to send you out on
the road to like give your lectures
of this all over the country.
But I do it for law firms.
Yeah, I think kids need to hear this too.
I agree actually we're going to
have a community of people that the
one that give back like you get.
I think that's one thing that I do want
to mention too is for you early on you
realized it's one thing to have the
business and be successful and be out there.
But there is a part I see you at all these
events not bragging about these events,
but you're at these events supporting.
Kids supporting UL supporting
like that's always been for you.
Like non negotiable.
You're always there doing something
in the community.
Well, I mean here's the thing if you.
If you can, you should.
So we've been very blessed.
So like we've got,
and I got an amazing marketing team.
I mean all this said me
that I don't just show up.
They make me look good.
They think of everything we've got.
We love doing stuff in the
community we do all over the state.
But we have an event coming up.
We're going to do like we're going to
help pay for adoption fee for animals.
We're going to give away 5000
backpacks to school kids.
We got so much we want to do,
but I couldn't do it without my team because.
You know, they they made me.
Well, thank you so much for
taking the time to stop by.
That's great.
Congratulations.
And, and I mean keep up the great work.
Well, thank you. Right.
If you need somebody to go on
the road and open for you, well,
you do this speech. I'll do your open.
I'll be your opening act.
Terrell, thank you so much.
Thank you.
So if you want to get in touch,
of course, with Darrell,
all you have to do is head
on over to wewin.com.