- Hey, this is Julian Goldie and in today's video
we're going to talk about five easy tips
to rapidly improve your keyword research.
And this is video is going to save you a ton of time
because keyword research
is absolutely essential for your website.
And if you don't get it right,
then you could end up writing loads of content that never
ranks or is just too damn competitive to rank for.
So it's really important to get your keyword research here
under wraps before you begin writing content.
And if you haven't done that already,
then this video will help you a lot.
By the way, before we jump into the video,
please make sure you subscribe
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about SEO and link building as well.
Okay, so tip number one
is to always check a keyword difficulty of a keyword
before you produce any content around it
because no keywords equal and some are gonna be
more competitive than others,
which means that it may be extremely difficult
to rank for certain keywords
and extremely easy to rank for others.
And obviously when it comes to keyword research,
you wanna pick your battles and find the keywords
that are easiest to rank for.
So how can you check the keyword difficulty?
Well, you can use a tool like Atrius go on there
and you can find keywords between zero and 10
that usually pretty easy to rank for.
And especially if you find keywords that have
a high level of volume and a low level of difficulty,
then you're gonna be onto winning keywords
that are actually much easier to rank for
and will save you time in the long run
and get you better results.
Next up, you have to look at the search volume
of the keywords you're going for because there's no point
trying to rank for a keyword
if there's no one searching out there for it.
Because if you try and create content around that,
no one's ever going to find it
because no one's searching for it.
Okay. So for example, if you write an article
about a random topic that you've just picked out of the air,
how do you know if anyone's searching for it?
Okay. So you can use tools like HRS or SEMrush.
And these are really useful for finding the keyword volume
of a certain keyword and seeing how many people
are searching for it per month.
And the reason this is useful
is that you can then figure out,
"Okay, I write a piece of content,
"are enough people gonna find it?"
Right?
So what I usually do is recommend going for keywords
that have at least 100 monthly searches.
And you may say, "Okay, is that enough?
"Surely that's, that's not very many."
But the thing is that there will be other variances
of that keyword that will multiply the effects.
So maybe only a hundred people
are searching for a certain keyword,
but then there are 10 different variants of that keyword.
They're all very similar and therefore your content is gonna
be found maybe a thousand times per month.
So this is incredibly useful and it's definitely something
to look at before you write any content.
And yeah, just definitely take that into account.
So now you've got your keyword difficulty
and your monthly search volume of each keyword you plan
to go for, but before you produce any content,
you should also look at the competitors on the first page
of Google for that particular keyword, okay?
So if you look at, as like for example,
the keyword made money online, then you check,
okay, how many competitors
on the first page have links to their site.
So how many backlinks do they have to that page?
What's the sort of word count they've produced?
Can you realistically produce better content?
There's to a higher standard and can you help more
than any other competitor on that page?
Because that's the thing.
You can produce content that you need to outrank everyone
who's already trying to rank for that particular keyword.
And in certain cases that can be near impossible.
And in certain cases it can be incredibly easy, okay?
The other thing as well is you wanna look at
what's your competitors word counts?
So how many words have they produced?
And can you produce high quality content,
a similar word count or even higher than them?
And how can you beat them in that way too?
Next up, I'd recommend looking
at the search intent of your keywords.
So figuring out, okay, you've got this keyword here,
but what's the user of Google trying to figure out
with this keyword?
Why they search in the search term?
And what problem are they trying to solve with it?
And how can your content solve that problem?
Okay, because the thing is that Google's algorithm
is continually updating and evolving to move closer to
the user's search intent.
And it's so sophisticated that it can figure out,
okay, this is what the user is looking for
and this is the content that matches it, right?
So if you produce content that doesn't fulfill
the search intent or it doesn't match it
and it's not relevant, therefore you're gonna get lower
on page metrics and you're gonna struggle
to rank your content,
that's why you have to reverse engineer this process first.
Now following on from the search intent, it's also important
to check the business value of a keyword too
before you try and rank for it, okay?
So it's all good and well like ranking for a keyword.
But how much is that keyword worth to you?
Is it gonna bring in some sales?
Is it going to bring leads?
Or is it gonna generate profits for your business?
Because if not, why are you trying to rank for it?
Okay, so it's really important to look at
not just search intent of the keyword,
the business value and what it's worth to you.
And for example, you could look at, right,
is the user trying to buy something with this keyword?
Are they looking for the best product?
Are they trying to fix a problem that they actually pay for?
So these are all things to consider when you're looking
at the business value of a keyword
and how much it's worth to you overall.
So that's pretty much it
for my five top tips for keyword research.
Now, obviously these are the basics
but they will give you an extremely good foundation to
consider when you're coming up with your keyword strategy.
And it's so important to come up with a keyword strategy
before you try and rank for your content
because it's just going to save you a lot of time
and potentially a lot of money in the process.
And the smarter your keyword research is,
the more successful your website is going to be
in the future because obviously it takes a long time
to rank your content.
It could be months, it could be several months.
So you wanna get the keyword strategy right in first so
that later on down the line you don't waste any more time.
Okay, so thanks for watching,
please make sure you subscribe if you haven't already,
and let me know in the comments section below,
what's the number one thing you struggle
with when it comes to keyword research?
And I'll be happy to try and help you there.