If you're looking for an IGTV How To Guide you are in the right place. In this
video we will cover how to use Instagram TV, whether or not it's worth your time
and more, alright? Let's not waste any time now let's get into it...
Hey what's up busy people? Welcome to Five Minute Social Media where every week
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notified whenever new videos come out. My name is Jerry Potter - I'm the creative
director and CMO for a digital marketing agency. I also coach on the side and
speak about helping people with social media and saving them time while they do
it. And today it's all about IGTV. This is
the new video network from Instagram. So is IGTV gonna take off? Is it gonna
kill YouTube? How big is it gonna be? Is it gonna be worth your time? Those are
all questions that have at least been running through my head and I have some thoughts
that I want to share with you on those. But first let's talk about what it is
and how to use it, because if this is your first time watching me on a video
you may not care what I think so let me show you how it works first and then you
can decide if you want to hear my thoughts on that at the end. So Instagram
already does video - why do we need IGTV? I've had a lot of people ask that. The
main difference is on Instagram video you could do up to 15 seconds on an
Instagram Story and up to 60 seconds on an Instagram feed post. The other point
is this is a full video network a la YouTube for longer form videos videos.
Videos right off the bat can be up to 10 minutes on IGTV - you can upload that
today if you want and for certain creators as time goes on they're gonna
get approved to upload videos up to 60 minutes. And if you're not familiar, here
on YouTube it was the same kind of thing. When you first sign up they go, "Okay you
can have this much, then you can add a little more when you verify your account,
a little more when you get into good standing, things like that. So it's an
escalating system so people can't immediately upload 10 hours of video
There is a separate IGTV app but you seem to be able to do most of the IGTV
functionality in the Instagram app, including upload to your own channel. I
think the main reason, from what I can tell, for the IGTV separate app is for
people that are just watching. They don't want to look at anybody's feed and
to see anybody's Stories, they just want to open it up and watch video on IGTV
So in Instagram above the grinding baby you seen this icon up here at the top?
You want to tap on that to open Instagram TV. It opens right up and
within Instagram TV - by the way you see the same screen if you open it from the
new IGTV app - click on the settings there and if you want to create your
channel you hit create channel it'll show you through the different steps
Longer videos, built for vertical it says and boom, just like that there is a
channel created. If I tap on my name there. So to upload a new video I can
either click the plus sign or I can click Upload Video down here at the
bottom. So this will bring up all of the vertical videos on your device. You can
see at the top it says "Your video must be vertical and between 15 seconds and 10
minutes long. "You can go to other folders if that helps you organize on your
device by clicking the down arrow there. But in this case I'm going to choose
this video right here at the top. It's formatted for IGTV 'cause I set it up just
to show you this. Once you've got it there click Next. Now you can edit the
cover. You got a couple options here. You can actually upload a custom cover that
you made in a graphic design program like Canva or Photoshop, or you can just
choose a cover from your video. I didn't actually make one for this so I can
scroll through and try and find something where my face doesn't look
totally dumb. There we go, why not? Once you've got your cover, type
your title. I'm gonna call it, "This is the title," just
so you can see where it comes up when somebody watches your video and then the
description same thing. When you're done tap out. If you want to
have it show up also on your Facebook page you can say, Make visible on
Facebook. I'll leave that on just so I can show you where it shows up on
Facebook. And then I'm going to click Post. It's uploading. Somebody else's
video still playing in the background. Once it's uploaded it'll show up there
and you can see at the bottom - "This is the title" - that is where your title is
going to show up .If I click on the video it'll start playing in the background
and now you can see it's playing fullscreen. "This is the title" still shows
at the top so you want to make sure your title is something good because that's
the only thing you really have to suck somebody in. If they click this little
down arrow next to "This is the title," then they can see the video's description
Tou can actually type a decent bit in here if you want to put in more details
the way that you might for a YouTube video or a podcast. So that is where the
title and the description each show up. Unlike videos on Instagram stories that
are vertical like this you can actually comment on them and like them, so you can
come down here and comment. This is obviously my own video,
and now it's got a comment. If somebody wanted to share your video on IGTV they
can click little paper airplane and send it to somebody and if you
wanted to share it somewhere off of IGTV click the three lines and you can
actually copy the link. Link is copied to the clipboard. Now if I go into a browser.
Paste. It brings it up. So you could actually share this on Twitter or other
platforms via the link. You could put it on your blog for example. A couple other
spots to know about if I go to my profile you'll see that next to my
Instagram stories highlights there's an IGTV app and if I click on that it
actually brings up my IGTV channel. It'll start playing the newest video so
if anybody else goes to your profile they can also see what is on your IGTV
channel from right there as well. So if you are posting something in your feed
you could actually tease, "Hey go to my profile, watch my latest video on IGTV."
Another thing you can do which is really neat - so normally on an Instagram Story
to have a link in your story you have to have over 10,000 followers, at least as
of this recording, but anybody can link to one of their Instagram TV videos. So
you can see I've got this slide teasing this video that I just put up. I click
the little link, the chain links at the top here and I say add an IGTV video. I
want this one. Boom! Then I go to add it to my story and now it's there and if
you were watching it you could actually swipe up. I can't swipe up on my own
video Okay last thing I want to do is pop over to Facebook and let's see how
it looks when we share it to Facebook. So this is the first place that comes up
and this is obviously a preview of all the videos on my page but as you can see
vertical videos don't preview so well. (mockingly) Here's my chin, yay! If I go down to my
feed though it also shows up in the feed there. So you could share - you can see it
crops a little bit at the bottom but it's decent. It does look a little grainy
but that's usually true when you first upload a video to any platform. So I'm
guessing if I looked at this again in an hour it would probably look fine. So is
IGTV worth your time? Well I have no doubt that IGTV is going to be huge
Tt's not going to kill YouTube but they are gonna coexist and they're both going
to be huge video platforms, because they both have huge companies
behind them. IGTV is super slick, it works well, it's mobile first, it's mobile
friendly, it just, it's fantastic. So I don't see it going anywhere. Now
depending on when you're watching this IGTV is still relatively brand new so
when there's a new network sometimes there's a big land grab going on. Like if
I'm a social media coach or expert I want to run and be the first person to
grab the social media audience on IGTV so I can teach people on there. Now that
being said I'm limited on time. So is it worth it? You have to ask yourself is it
worth it to you to create for a whole other platform? I don't think you want
to just take your horizontal videos you're already making for YouTube or for
Facebook or anything like that and then just put black bars on them and upload
them to IGTV. I's a crappy experience. I don't think people will like it and I
don't think that will work for you. So it is a matter of creating new content for
IGTV. Can you do that without taking away from what you're already doing? In
that case then yes, by all means, fully worth your time. Thank you so much for
watching. If this was helpful to you take a second, give this video a Like, hit
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