HI! I'm Sharon Jurd and welcome to my Biz Blitz video.
Today, I want to talk to you about YOUR GUARANTEE.
DO YOU HAVE A GUARANTEE FOR YOUR SERVICES OR YOUR PROGRAM WITHIN YOUR BUSINESS?
My belief is every business should have a massive guarantee based around the deliverables
that you are giving your clients.
Your clients love a guarantee because it makes them feel safe that if you don't deliver,
then they have some protection.
Because a lot of clients coming into your business will actually want to feel safe.
They have some fears.
A lot of times they are giving you a lot of money, tens of thousands of dollars initially,
and they want to have that certainty of security.
When you’re building your business, think about your GUARANTEE.
What do you offer to your clients?
I'm telling you, don’t make it a money-back guarantee.
That is so boring.
People don't believe it or you’ll come and do it again for free.
If you did it shit the first time, you'll do it shit the second time.
They don’t want you coming back.
I believe you must have a guarantee within your product or your business.
Secondly, MAKE IT BIG.
What I mean by that is, have a point in your guarantee that is far beyond their expectations.
I'll give you an example.
I own a franchise company in 45 countries.
The company is HydroKleen and we clean air conditioners.
Our first point of guarantee is about not turning up on time.
If we are more than five minutes late, we will not only not charge you for the clean,
but we will also pay for a competitor to come and clean it for you.
Not that we will just do it for free or that we will do it again.
If it's not the cleanest you've seen in your air conditioner, we will pay our competitor
to come and do it for free.
We'll pay them.
The third point is, MAKE IT MASSIVE.
That's big, right?
So, we have a big guarantee point there.
But what I also suggest in my third point is to have a massive guarantee.
In HydroKleen, we have a 9-point guarantee.
Not just one.
If we do a shit job, we'll give you a refund.
That's not enough for consumers or clients these days.
We have a 9-point guarantee.
Most people don't read the nine points but just feeling the security of having those
nine points allows them to say yes into your program, service, or product.
Here are my three points around the guarantees: One, HAVE ONE.
Two, make it a BIG CLAUSE IN THE GUARANTEE like paying for a competitor to come and do
the service; and Three, make it MASSIVE.
Have it nine points or seven points.
Not just one little guarantee saying, “If we don't do it correctly, you'll get it for
free.”
That's not enough.
Make sure you could guarantee in your service or your program.
I hope that you've enjoyed my video today.
If it's been of value to you, please share it with your friends, your colleagues, and
your community because I want to help as many people as I can, and I'd love your help to
do that.
I'm Sharon Jurd and we'll talk soon.