20th ANNIVERSARY AD THAT'S
SET TO AIR ON GAME DAY.
$5MILLION.
THAT'S WHAT IT COSTS COMPANIES
TO BUY A 30 SECOND SPOT.
THAT'S AN 11% INCREASE FROM
LAST YEAR.
ACCORDING TO FORTUNE THE PRICE
OF A 30-SECOND SPOT WENT UP 75
PRCT FROM 2005 TO -- EXPECTED
TO WATCH PEYTON AND THE MANNER
-- LAST YEARS NUMBERS WERE OFF
THE CHARTS WITH THE SEATTLE SEA
HAWKS LOST AT THE LAST SECOND.
IT WAS THE MOST WATCH BROADCAST
IN U.S. TELEVISION HISTORY.
A COUPLE OF ADVERTISING EXPERTS
JOINING THUS MORNING.
ELLIE ANDERSON.
A LOCAL ADVERTISING FIRM AND
TIM CREATIVE DIRECTOR.
THANK YOU TO BOTH OF YOU FOR
JOINING US.
THANK YOU.
LET'S TALK ABOUT SOME OF THE
TRENDS WE'RE GOING TO E
SOOVMENT WHAT'S DIFFERENT ABOUT
LAST YEAR THAN IT YEAR.
ADVERTISES THROVE DIFFERENT
WAS AND SOMETIMES THEY'RE GOING
FOR THE -- AN EMOTIONALLY DUG
AT AT HEART STRING.
THING WE'RE WE'RE GOING TO SEE
MORE HUMOR AND A LOT OF
CELEBRITIES.
THERE ARE A LOT OF SPLEBTIES
WHEN YOU COMPARE IT TO LAST
YEAR.
MANY MORE CELEBRITIES THIS
YEAR.
FAR FEW ANIMALS.
WHILE IT'S $5 MILLION FOR THE
AIR TIME, YOU STILL HAVE TO --
HALF A MILLION DOLLARS.
NESMED WE'RE WHAT YOU'RE GOING
TO PAY.
GOING RATE MORE THAN AVERAGE
PERSON.
SHOW YOU A COUPLE OF ADS.
WE'RE GOING TO START WITH LG.
TAKE A LOOK AT THIS.
IT WILL CHANGE EVERYTHING.
OKAY.
SO WE ARE JUST SEEING A LITTLE
BIT OF -- THAT WAS LIAN NEILSEN
AND MAN OF THE FUTURE AND TIM
YOU WERE JUST SAYING THEY GOT A
CREDIT IN THIS FUN.
IT'S QUITE INCREDIBLE THAT
THE DIRECTOR ARE ASPERMIAS THE
CELEBRITY IN THE SPOT BUT
THAT'S WHAT WE'RE DOING THIS
YEAR.
WHEN YOU THINK OF
CELEBRITIES HOW MUCH PULL DO
THEY REALLY HAVE IN TERMS OF
DRAWING PEOPLE IN?
YOU KNOW, I THINK IT JUST
ADDS TO THE VALUABLE OF THE
SPOT.
A LOT OF ADVERTISERS WANT TO
ASSOCIATE THEMSELVES WITH THE
CELEBRITY.
AND HYUNDAI.
TALK ABOUT THEM NEXT.
ALL KINDS OF CELEBRITIES AND
THEIR BIG THING IS THE CHASE.
HI.
YOU LOOK GOOD.
THANK YOU.
OKAY.
I COULDN'T HELP WHEN I SAW THIS
BUT LAUGH.
THIS IS FUNNY.
A LITTLE BIT DATING AND FOUR
DIFFERENT SHORT COMMERCIALS
THAT HAVE COME OUT JUST
PREVIEWING WHAT THEY'RE GOING
TO TALK ABOUT BUT WHAT DO YOU
THINK THAT THEY'RE TRYING TO DO
WITH THESE -- I'LL LET YOU GO
FIRST.
THEY'RE PUTTING A LOT OF
WEIGHT BEHIND THE SUPER BOWL
PERFORMANCE.
FOUR COMMERCIALS.
ONE BEFORE THE SUPER BOWL, TWO
DURING AND I BELIEVE ONE AFTER.
AND TIM, IN TERMS OF THEIR
ADVERTISING, WHY BUY AN AD
BEFORE AND DURING?
WHY DO THAT?
IT'S THE SUPER BOWL.
GO BIG OR GO HOME.
YEAH.
SO WE'RE GOING TO END WITH
ONE MORE AND THEN WE'LL TALK
MORE ABOUT THE -- SOME OTHER
ADS BUT MOUNTAIN DEW.
BEARS, BUD WISER BUT THIS ONE'S
A LITTLE BIT DIFFERENT.
]
OKAY.
SO WHAT IS THAT?
THAT'S THE BEST REQUESTER FOR
THAT.
A BABY A MONKEY WITH THE TAIL
OF A HORSE OR DONKEY.
I CAN TELL YOU FROM MY --
THIS IS MADE BY BBDO IN NEW
YORK.
I CAN TELL YOU THAT THE IDEA OF
KICK START IS IT DUPIONS THREE
AWESOME THINGS AND SO THIS IS A
CHARACTER ANIMAL THAT COMBINES
THREE CHARACTER ANIMALS.
WE KNOW BABIES ARE REALLY
BIG.
WHEN YOU LOOK AT THE TOP TEN
MOST POPULAR ADS BABIES, DOGS
BUT THIS IS AN ANIMAL.
I'M NOT SURE IT TUGS AT THE
HEART, LEAL SPHWHRISM I THINK
WE'RE GOING MORE HUMOROUS
LATER.
SO WHAT DO YOU THINK THEY'RE
TRYING TO DO WHEN ADVERTISER
JUST AT TEASER.
WHY DO THEY RELEASE THESE SHORT
CLIPS.
IT'S A BIG BET.
$5MILLION PLUS ALL OF THE
PRODUCTION FEES.
YOU WANT TO MAKE SURE THAT
PEOPLE GO TO THE BATHROOM
DURING THE GAME AND SIT IN THE
SEAT AND WATCH THE COMMERCIALS.
DO THESE ADS REALLY WORK?
THAT'S THE BETTER QUESTION.
I THINK A LOT IS BRAND
AWARENESS.
PEOPLE ARE TALKING ABOUT THE
SPOT LONG AFTER THE SPOT AIRS.
COMPLETELY AGREE.
ALL RIGHT.
WE'RE GOING TO FINISH UP AND IN
CLOSING BRONCOS OR PANTHERS?
I'M GOING FOR THE BRONCOS.
ME TOO.
ALL RIGHT.
WELL BRONCOS OVER HERE.
JASON, MATT, KIM.
YOU GUYS CAN MAKE YOUR PICKS
LATER ON.
WELL, WE KNOW THE REAL WIN
AND THAT'S THE -- THAT'S CBS.
WITH ALL OF THOSE ADS RUNNING.