Hi everyone Francesca here from Get Ahead Media with a quick live video
for you with three reasons why you should be making videos regularly for
your business, and if you waiting around to the end I'm also going to give you
some tips and some encouragement on how to get you started. So firstly let's talk
about connection with your audience. One of the best things about video is
it's a great way for you to connect with your audience. Now why do you want that
connection? Because people don't actually buy products anymore they buy into the
person behind the product or they buy into the values of the person
behind the product. So videos are great for your audience to connect with you
and with your values and decide that you're a person they trust and that they
want to buy from. Now the biggest mistake that I find that people make, sorry just
looking at my notes so I don't miss anything, the biggest mistake that I find
that people make is that they make a video and they go I'll make one this week
and then the next week they're like 'I don't really feel like it I'm not going to
make a video this week' and the problem with only doing them sort of haphazardly
once a month is your audience doesn't get a chance to actually connect with
you and know who you are, and build that relationship so that they turn from a
stranger, just someone in your your list of fans, to actual buying customer.
So connection with your audience and making sure they get the chance to do that by
posting regularly is the first one. Now the next one is practice makes perfect.
No one is a pro video after a few tries not even myself. People go to
film school, people spend years trying to learn these skills. Now it's easy to get
started but that's the thing is you need to get started. So there's no point
people tell me they're going to wait until on but better before I start
posting videos. Firstly you haven't defined what better is so that timeline
just gets pushed out and pushed out further. So don't wait
until you get better start now and start with what you have. So start with your
smartphone or start with your DSLR, just start making videos. Build on
what you have you know take it from where you're at now and then build on it
make them better because the more you practice the better that you're going to
get at making videos, the faster you're going to be able to make them but also
you can get better at engaging and connecting with your audience.
So practice makes perfect get out there and start making them.
More content the more reach you have. The way social media networks work is
they have algorithms in place to either widen or limit your reach.
So basically Facebook and YouTube and all kinds of perspective that they want you
to pay to you know widen your reach just to sponsor your ads and that kind of
thing but the thing is that video, especially on Facebook, is prioritized
over other posts and in particular with live video. So you take advantage of
algorithms there in terms of they're going to push your video out further
than just a photo. And then the more that people actually interact with your
content, the more they see it, the more they interact and the more they do that
the more likely they're to see it in the future and then more like it's going to
get seen by a wider audience overall. So the more content you make the
more reach you're going to get. Now there's kind of like a little
bit of a disclaimer but don't just, like I said in the beginning one when a
connection people just make videos and when they want, is you need to have a
plan, don't just make a map haphazardly 'oh yeah I feel like it this week I don't
this week' you need to have a plan. So my suggestion is to make one at least once
a week. Now if that seems too much then maybe
once every two weeks. Once you get into once a month you kind of get into the
point where they're not getting your audience isn't getting enough chance to
see you and connect with you. So make a plan and stick to it. So if it's
going to once a week or once you know every two weeks on a particular day like
I'm going to do live videos from now on a Friday stick to it. That's also making
sure if you publish that out to your audience saying I'm going to do this on
this day that you're accountable - you're accountable to your audience you're
accountable yourself. Just to recap why you should be making videos regularly is
the audience needs to connect with you and they need to see you on a regular
basis. That practice makes perfect so keep practicing by putting videos out
and you will get better. And three is the more you make the more reach you will
get. So it's been great chatting with you guys if you have any questions
on the content that I just gave you in this live stream then watch it on the
replay and leave a comment down below and I'll get back to you of course.
Have a great day guys I'm gonna have an awesome time out in the waves and I will
see you next time. Bye