Instagram SEO
is actually
one of the best ways
to get found
on Instagram
without ads
and completely free.
So you might already
be familiar
with SEO
or search
engine optimization,
which has been
this bit of a mouthful
to say as we know it,
but only on places,
let's say on
search engines
such as Google.
However, did you know
that Instagram
also now
has a built in SEO
that you can also
take advantage of
and actually be able
to give yourself
or your brand
a much
bigger visibility
and exposure
for a completely free.
Without paying a dime.
So when you go
on Instagram,
the Instagram
discovery page,
or basically
if you go on
to your app, it's
that little magnifying
glass
that you see
on the bottom
of the app.
And when you go there,
there's actually
one of the best ways
for audiences
on Instagram
to find content
like yours
in your industry,
and that is where
the SEO
magic really happens.
So on
the Discovery page,
your audience
will be able
to find the content
like yours
by using keywords
and also
using hashtags.
So let's not dove into
my top three tips
on how audiences
can actually
find your content
by using Instagram
as your strategy
the right way.
So my first tip
is to make sure
to use keywords
that audiences
are actually
using on Instagram
to find brands
and also businesses
like yours
in your profile name,
which is basically
that Blackboard line
that you currently have
in your Instagram bio.
So this is
where you should do
some brainstorming
on some of
the keywords
that audiences
might be using
if you were
in their shoes
to look for places
or businesses
and brands like you.
So let's say,
for example,
you currently
do makeup
as a makeup artist,
then make sure
to have that keywords
in your Instagram bio
so you will show up
when someone searches
for makeup artist.
And similarly,
let's say
you are a
personal trainer
to make sure to have
those kind of keywords
in your Instagram
profile name as well.
Now the second tip
is to write captions
that has
these keywords
in your caption
and actually relates
to what your content
is all about
on Instagram.
By writing keywords
that are relevant
to your content
in your caption,
it helps Instagram
to recognize
what's in your
content itself.
So even though
you may
currently have,
let's say, a quotes
that has some
of these keywords
in there
on the actual image,
it's much better
to also have
those keywords
in your caption
as well .
So Instagram,
Kashi, pick them up
when it comes
to Instagram SEO.
So for example,
using something
like indoor gardening,
so if you currently
are in that space,
then make sure
you have indoor
gardening tips
as examples.
One The keywords
that you could have
in your captions
when you're sharing
tips around
some of the things
that you're teaching
your audiences
on Instagram.
And a great way
to get inspired.
And also seeing
some of the keywords
that may be used
by your competitors
or audiences
who are looking
for businesses
like yours
is a type them
into the search box.
When you go
to Instagram,
click on the
little magnifying
glass on the bottom
and then
also type
in the keywords
that you're thinking about
that could potentially lead up
to the searches
that come up across
your content
and to see what others
are sharing underneath
those keywords
as well.
Now, my last tip,
tip number
three is to make sure
to pick hashtags
that are relevant
to your content
on Instagram
when you're sharing your post.
Now, there's
lots of rumors
out there
about how
you can't use
all 30 hashtags,
which is currently
the legal limit
of what Instagram
allow you to use.
Then why not use
all 30
to give yourself
the actual
maximum exposure
possible?
In my opinion anyway.
If you really
need help
on find
the right hashtags
for your post
on Instagram,
they recommend
looking into
Instagram,
the platform
and cell first
by typing in
some of the keywords
or hashtags
that you know
that your audience
might be using.
And they will actually
bring up
all the relevant
hashtags underneath
the ones that you're
searching for,
to give you
some more ideas.
And even better,
I recommend this
tool called Slick,
which is basically
a great place
to find the fantastic
hashtags
that are actually
long competition,
which means that less
people are using them,
but the same time
giving you
the high visibility
that you're looking for
and also engagement
behind that
to make sure
you're reaching
the right audiences
at the right time.
And what
the best part is,
they will
also tell you
when hashtags
are banned
so you can remove them
from your list
of hashtags
going forward.
So check out
Flick is all links
below
in the description
of the video.
I hope that you find
the video helpful
and also useful
in getting
your Instagram
as your strategies
in place.
I'm Lori Wang.
I'm a social
media strategist
with over
a decade experience,
and I love creating
content like this
to help you
level up
your social media,
marketing and business
skills.
So don't
forget to subscribe
and also hit
a notification bell.
So you're notified
every time I release
a new video.
In the meantime,
thank you
so much for watching.
I'll see you
next time.
Drip. Drip.