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- Hey everyone, I'm Mindy from Cute Girls Hairstyles.
And today we are going to do a very highly requested video
of purple shampoo and conditioner 101.
So I was surprised when I announced that Hairitage
was coming out with purple shampoos.
How many people DMD me asking me questions?
Leaving questions in my comments about how
to use it when to use it, why to use it, et cetera.
So I'm hoping that I can hit all of those questions
and get all the answers to you guys today.
If you haven't subscribed to our channel
be sure to click right here and let's get to it.
Okay guys, let's just dive right into it.
Purple shampoo and conditioner.
Obviously we relaunched them with Hairitage.
This was highly requested from you guys last year.
So we came out with our variations and our formulations.
Why do you use it?
Well let's do, what is it?
So purple shampoo and conditioner.
It's basically just a regular shampoo
and a regular conditioner
but they're highly saturated with purple pigment.
So violet colors.
So you can see how purple-y it is, very purple-y.
Point in using this is that your hair.
If you have blonde hair,
if you have highlights in your hair like I do.
If you have gray hair, sometimes even if you have red hair
you can get kind of a brassy, yellow-y, orange-y
undertone to your hair over time.
It's just caused by environmental factors, a lot of it.
It's like hard water can deposit iron in your hair
that leaves it a little bit orange-y yellow.
The sun can bleach your hair
which can leave it a little bit orange-y yellow.
Any like thing like that.
So there's lots of reasons.
And if you've paid a lot to have your hair dyed
if you're a really beautiful blonde
or if you have highlights like I do, or if you've had gray
cause even gray hair needs to be refreshed and toned.
You pay a lot of money to keep those colors.
So you don't want that to happen.
You wanna extend the life of your color.
So purple shampoo is going to be your friend.
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Now here's the thing, you guys know I'm totally transparent.
So I'm gonna just give you every, all the ups and downs
to purple shampoo.
And then you guys will know better how
to use it and play with it.
Purple shampoo, the positives are it doesn't dye
your hair long-term.
It just kind of deposits the violet color in your hair
and you're not gonna necessarily see the violet,
unless if you're washing your hair
with purple shampoo every day
which you should not do,
you may see like a purple buildup over time
that will make it look like a slightly grayish.
But it's not gonna like dye your hair bright purple.
You're not gonna look like Barney
after the first time you use it.
Because it's a temporary color.
It just deposits it on it, your hair.
And what it does is like, if you think
about the color wheel, I'll put up a picture.
Purple is directly opposite yellow
and yellow is right next to orange.
So it kind of neutralizes those two colors, right?
Yellow and purple neutralize each other.
So if your hair has that brassy undertone
and you layer purple on top of it.
What your eye is going to see is a really beautiful,
vibrant yellow as opposed to kind of that brassy yellow.
It's gonna make it a little more like vibrant yellow
and that really pretty blonde and more like an ashy color.
So that's why people use purple shampoo.
And that's kind of like the science behind it.
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Purple shampoo and purple conditioner.
You do not have to always use them together.
You can use the shampoo just by itself
if that's how you'd prefer to do it.
I prefer to use it with a conditioner just
cause I think it like kinda you hit it with a shampoo
and then you hit it again with the conditioner.
So it just kinda gives it a little bit of a double dose
and you should not use them every day.
The reason is that to deposit the color has to kind of open
up your cuticles a little bit.
Clarifying shampoos do the same thing.
You're probably using them all the time.
It's not like this is a catastrophic thing.
It's just that if you do it every single day
it can dry out your hair over time.
We've added in a lot of really yummy things
into the conditioner and shampoo.
Plum seed oil, heartsease, murumuru butter and jojoba
to try to counteract that
and help moisturize your hair as it's depositing the purple.
But just in general, purple shampoo across the board.
Doesn't matter if you use mine or somebody else's
shouldn't be used on the daily.
It is not a daily shampoo.
This is something that I would recommend not rolling
into your routine, honestly, more than twice a week.
I think some shampoo bottles will say like not mine
but like some shampoo companies
will tell you three times a week
But I probably would say twice a week at the most.
So you're gonna want your normal shampoo
and then just use your purple shampoo periodically
when you see like the brassiness picking up
in your hair or your color looks a little flat.
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For those of you that have never used purple shampoo before
and you're a little nervous because it looks very purple
and you're scared.
Several ways you can do this.
One, take your regular shampoo
and put a little like a half size in your hand
and then put half size of the purple shampoo.
So you're mixing the two and use it on your hair
for the first time to kind of like dilute it.
So if you're really panicked, I promise you
you're not going to look like Barney.
This is not how this stuff works.
But if you're nervous about it, just try it like this.
I'm all about different people's hair react differently.
Different people's hair have different porosity.
All of those things affect the way that this works
in your hair.
So if you wanna just test and be like uber conservative
this is how you can do it.
Dilute it with your regular shampoo.
Or you can also just dip an end.
Like you can just take an end of your hair and you know
wash it with the shampoo and conditioner
and see if you like the results.
Or I would say if you're gonna just go full Nellie
and like squirt it out and use it for the first time
like I did, just maybe don't let it sit
on your hair forever.
Like, let it sit for two to five minutes.
And because the longer you let it sit, the more it deposits.
So the more like color payoff you're gonna get to.
So if you really want it to deposit heavily
you're gonna let it sit a little bit longer than that.
And if you're nervous about it, let it sit
not quite as long.
So those are my suggestions for those of you that are new.
I got in my DMs tons of people that have never tried this
and were like, I'm nervous.
So that's how I would go about testing it.
I love this, my girls love this.
We all use it.
I don't use it obviously on the daily.
I actually only use it on my hair
like maybe every two weeks, once a month.
I so not even that frequently.
And I just use my regular stuff in the interims
when I'm not using the purple shampoo and conditioner.
But it's beautiful.
The purple, normally hair conditioners are like kind
of a white lavender color.
And we have this is the shampoo I'll show you.
So you can see it.
It's really pretty purple.
This is also just as beautiful
and deep and really pigmented which I love.
I did personal pet peeves with purple shampoo.
Is when it's so purple that your hands end up
a little bit purple or the walls of your shower get purple.
So I tested thoroughly on mine to make sure
that they would all rinse clean when you were done.
It's very pigmented.
It goes into your hair amazingly.
Well, stay in your skin
and also won't make a mess in your shower.
So those are my pet peeves with purple shampoo.
Does purple shampoo only work on blondes?
No, it can also work on brunettes like mine
that have highlights.
If you naturally have dark brown hair
and you have the zero highlights in it.
So it's probably not gonna be a great use for you
because you don't have any blondes
that you need to neutralize the brassy undertones on.
It can be used on gray hair.
Gray hair does get brassy
and have a weird undertone overtime.
And it can be used on red hair as well.
Especially if you have red hair
that happens to be like an orange-y undertone.
So an orange-y yellow undertone.
Then you might wanna try this.
But again if you're nervous about it and you have red hair
just try to tip topping tip testing first.
Hey you guys, that is the purple shampoo
and conditioner 101.
I hope you guys learned something.
Be sure to leave questions for me
in the comments below or comments on how you use it
and what you found works for your hair to help other people.
Cause I feel like other people read the comments
and then they learn from you guys too.
So I love my purple shampoo and conditioner.
Seriously, they are half empty right now.
You can tell I've already, you know
I just got these and I've been using them.
So super excited about the purple shampoo.
If you guys haven't already subscribed to the channel
you can click right here, make sure to ring the bell.
And if you guys wanna see other great videos from us,
click over here and we'll see you guys next week, bye guys.
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