- You guys have been waiting for this one I think for awhile
but I think it's time we finally talked about it.
Hey guys, this is Roberto Blake at robertoblake.com
helping you create something awesome today.
If you have watched this channel for any period
of time over the last four or five years,
then you will probably know that, I am somebody
who is a big of Gary Vaynerchuk
and I've actually had the pleasure
of meeting Gary a couple of times, I got onto
his content I think in 2014, this youtube channel
or at least the rebirth of it, was very
young at that point when it started building an audience
and there was a lot that I learned from Gary
specifically about building my online
business in a very authentic way.
It was a lot of things that I think at my core
I understood but, he finally put into words or context
what I was thinking or feeling in a way that made
it look like I wasn't a crazy person
and I appreciate Gary for that.
Back in 2009, Gary wrote the book "Crush It"
which was pretty much the thing that solidified
his personal brand aside from Wine Library TV
and allowed him to grow into a prolific public speaker,
five time best selling author, etc etc
and in 2018, 9 years later he's written "Crushing It"
which is a follow up to that, and features
and highlights the success stories of people
who are influenced by "Crushed It", people like
my friend Pat Flynn, my friend Amy Landino,
somebody that I really admire Luis hous
and so many others, John Lee Dumas, there is
a ton of great success stories in this book
that were inspired and built because of this book.
In 2009, when Gary Vaynerchuk wrote "Crush It"
a lot of the social media platforms that we take
for granted and that we use today
were in their infancy, youtube was
still relatively young, youtube was built in 2005,
It was acquired by google in late 2006,
and now the platform has matured, the platform is
well over a decade old, the same can be said with Facebook,
Instagram is getting up there, twitter has been
around for quite a while now, these are not platforms
that are 100% in their infancy,
they're these platforms are teenagers now,
they're getting pimples, they know how to ride a bike,
they're about to go on their first date.
By contrast "Crushing It" is about how you
actually utilize these platforms
and the from zero to success story
of people who mastered things like Instagram,
Linkedin, YouTube, Facebook, Snapchat, etc
and you get the origin stories of these people
that you might look up to as super heroes,
people like Shon Duras for example,
who broke out as like the first Snapchat celebrity,
was the first person to a big Snapchat brand deal
and then, was also able after like, years of not
getting any attraction on YouTube, able to go
to over a million subscribers there
and build a prolific personal brand
and pivoted from selling jewelry online,
to being an influencer who makes a living
by just having an awesome life.
As practical as I think "Crush It" was,
I think there are a lot of ways you could
feel that it was theoretical and that it was
more motivational in nature, and that's great
because it did motivate the majority of the
entrepreneurs in this book to get started.
This book however; is as much for someone
who is just getting started, as it is for someone
who is more advanced, like me for example.
With this book, and learning some of the more
fine details of how certain influencers got their start
and what the underlying success was built on.
I know have a thesis for areas I can grow in
and where I can diversify, and where I can be stronger.
Because of some of the information in this book,
I have a practical strategy for really developing
my Linkedin presence and knowing exactly
what that can do for me, it's also really
inspired and encouraged me to do more physical work shops
and to build more of those events into
my overall marketing plan, offline as well.
So this is not just about digital marketing
and social media, this is about how you can build
and develop real businesses in the modern era
and take advantage of the tools
and the opportunities that are available to you
and showing you how to do it, by talking with
and really chronicling these other great online
entrepreneurs as well as people who have built
other types of businesses, but they took
advantage of online tools to scale those businesses,
there are people here in this book, that have
brick and mortar businesses that they scaled,
they're people here who didn't wanna become
online marketers or, what you guys might refer to as,
"guru's", there are people that grew their
careers in many different arenas
and things like real estate, I mean so,
I feel that, "Crushing It" is, one of the more
practical books out there in this particular
era for entrepreneurs, because of the fact
that it's ultimately, the stories of people,
of human beings, many of them who came from nothing,
many of them who had very humble beginnings
or had just gotten fired and lost a job, like Pat Flynn.
Pat Flynn was someone who was an architect
and ultimately, built an online business
by accident, so to speak, and there's a really great
and interesting story behind that, that you could
learn from because, who knows, you might loose a job
or a career that you worked hard for your whole life
and that you thought that was going to be "it" for you
and realize that, you've been let go
and you have to do something differently
to make money right now, so you can survive
or provide for your family, well
what would you do in that situation?
Well, by learning about Pat's story
you will have some kind of answer, or some kind of hope.
Or you might even decide to develop
a side business so that you have something extra,
I mean so, I feel that this book, really could be for
anybody and I still feel that way about "Crush It".
When you wanna focus on something specific,
if you want a platform that you want to attack,
whether it's twitter, Facebook, Instagram, Youtube,
Snapchat, live streaming, then I think that this book
can give you a foundation for that
and more importantly, I think it could point you
in direction of someones success, that you can
reverse engineer, that you can take the same
steps that they took in their initial journey,
use the same resources, and that you might
be able to relate to them, and it might
make it more real to you, so that's why I
believe this book has value and if you don't,
you know, if you're not the type of person
who usually sits down and reads a physical book,
then the audio book is finally out, so I would recommend
in both cases that you go to Audible
and you grab the audio book from
Gary Vaynerchuk of both "Crush it"
and "Crushing It" if you've never used Audible,
I think they have, like two free books
when you decide to trial it and these are the two
free books, you get to keep them indefinitely
these are the two that I would choose,
I would choose "Crush It" and "Crushing It"
and you could listen to these books
and I think that it could change your life,
change your business, grow your brand
if that's something you're trying to accomplish
and I think, if nothing else, you should just really
look up the people that are talked about
in this book, I think that in a lot of ways,
there's a lot of inspiration that I took
from Jared Polin, one of the biggest
photography channels on YouTube,
humble beginnings, I think that my thesis
of producing a high volume, of quality content
that I think is fun and informative, I think that
I took a lot of inspiration in doing that,
from Jared Polin, better known as, "Fro Knows Photo"
so, I think that a story like his might resinate with
a lot of people, based on how he got started.
I know that, learning about his journey
and learning about things that he's done,
watching his business grow, has always inspired
me to look at new ideas and new directions,
and I think that people take for granted,
how much you can learn from the success of other people.
I think a lot of people just avoid that because,
they're comparing themselves and they don't think
they can do it, I think that the real value of this book
is that you'll realize that, the successful
entrepreneurs in this book, the difference between
them and you, is that they committed
and they focused and educated themselves
and actually executed on it and did it.
That is the difference between them and you,
execution and experience, that's it.
At one point, they didn't know how to do any
of this either, Lewis Howes didn't go to school
and get an MBA in social media, no such thing existed.
Lewis learned by doing, after loosing the
dream career playing Football, he was sitting
on you know, a couch, his sisters couch, unemployed
feeling broken both physically and spiritually
and he did something about it,
and that's all that's required
and that's what Gary V is asking of people.
That's what I'm asking of people, is to just go out
and do something, that's why I have the philosophy
"Create Something Awesome Today". It takes one more
step towards your ultimate goal and vision.
Pat Flynn, is a legendary podcaster,
and he's done over 300 episodes of his podcasts.
John Lee Dumas, by the making of this video,
I think has done over 1,600 episodes of his podcast.
Jared Polin has produced 2,000 videos on YouTube.
Gary Vaynerchuk has produced between his main channel,
his other channel and Wine Library TV,
Gary V has produced about maybe 3,000 videos on YouTube.
The success that you're looking for,
I think is gunna require, at least 100 steps from,
if not more and if you did one thing, every single day
for a year and you focused, and it was moving
in the direction that you wanted,
then you probably could change your life and achieve it to
and ultimately, when I compare these two books,
when I think about these two books,
I think that, that's part of the underlying message here
if nothing else, and so I'm gunna recommend both of these
books, that's my review of "Crushing It" versus "Crush It"
by Gary Vaynerchuk and that's how I feel about these books.
Book reviews are not something I usually do
on this channel unless I feel like it merits it
and these books definitely fit the bill
but, there are other books that I want to cover
on this channel but, I also have a secret side
project that I'm working on, where I will cover
more of the books that I think, contributed to my success.
They're over 100 books that I attribute the building
and growth of my business to you
and it wouldn't be surprising to many of you that
many of the people mentioned in "Crushing It"
have books that are on my shelf but,
there are plenty more that I think are just as valuable
and that's something that I'm willing
to share with you guys, in a lot of different ways.
I have plans for that, including inviting many
of the authors of these books, to the
"Create Something Awesome Today" podcast,
which you can check out on Itunes, Stitcher, or sound cloud
I'm gunna link that up
and I also have some plans to collaborate with
a few of those people here on the YouTube channel.
So, just kinda look forward to that.
I hope you guys enjoyed my review
of "Crushing it" versus "Crush It"
both by, Gary Vaynerchuk, if you like this
definitely drop me a comment, tell me
if you feel that like, Gary Vaynerchuk has
influenced you in any way, or if you've read
"Crushing It" tell me about the entrepreneur
or influencer that you most related to in the book,
I would love to hear from you in the comment section.
Also, if you think this was a dope review
make sure you let Gary know,
I'm sure he'd appreciate it, I know I certainly would.
Like this video if you like it,
don't forget to subscribe, check out the other
awesome stuff here on the channel,
there's plenty of stuff that can help you out.
As always you guys, thanks so very much for watching
and don't forget
go out there and create something awesome today. Take care.