Hey, this is Joe Crump.
I wanted to tell you about a brand new feature in the Automarketer that allows you to send
out snail mail, send out postcards, self-mailers, letters with envelopes that will ask people
to sell you their homes.
And I’m going to show you how it works because it’s completely automated.
You can send out as few as one letter or postcard or as many as thousands and thousands if you
choose to do that.
It also will send them directly to leads that you have in the system or will allow you to
upload leads that you’d like to send to, and then follow up with those leads in the
CRM in the Lead Management System inside the system.
So, let me walk you quickly though how the process works so you can see that it’s doing.
So I’m just going to create a new job.
I’m in the Send Snail Mail section.
And it’s just a three-step process that you go through.
You want to give a name to the particular campaign that you’re doing.
So let’s just call this Test.
And you want to put in a phone number.
I suggest that you use a phone number that you’ve purchased within the Automarketer
in the phone system.
If you do that, when people call in, they’ll call in to the Automarketer and it’ll keep
track of the people in the CRM that have called and I’ll make a note that they’ve called
you and if you already have a lead in here that you’re sending out to, let’s say
you’re scraping the Zillow and you’re sending out to those addresses, it’ll be
able to recognize the property and it’ll recognize the seller and all that information.
But you can use any phone number that you like here.
I just suggest that you use one that’s inside the system.
The system will also plug in your return address and you can modify this if you like.
And then if you scroll down below you’ll see there’s a bunch of different postcards
and different templates that you can use.
Post cards, letters, self-mailers, that you can use.
Just to get a quick preview, here’s a 5 x 8 postcard and if you’ll, you see here,
this merges in the name of the lead and merges in your name, the investor’s first name
and last name.
It’ll also put in the information about your email and phone number so that they can
get back with you as well.
So, these postcards are all set up to merge that information in.
As soon as you hit send, it’s going to start sending out postcards for you with that data
in it.
You can also see how much it’s going to cost to send out these postcards by clicking
on View Cost Estimate.
And this shows you how much it costs per postcard depending on the amount that you send out.
So, there’s a discount if you send out more of them.
And these are the large postcards cost.
The small postcards cost less, the envelopes cost a little bit more.
There’s a lot of different options here.
Everything from the yellow letter type of postcards to flyers, self-mailers that fold
up and send with an address on them.
To yellow postcards.
We’ve done things that the main purpose of the postcard is the message, not necessarily
that it has a beautiful graphic design on it.
We want them to grab their attention based on what we’re trying to accomplish rather
than having them think that his is a beautiful design.
That’s not the purpose of sending out postcards, and your response rate’s going to be higher
on these types of cards than it would be on a design that just has a picture of their
cat or something like that.
So, once you do that, you want to select the postcard you want to send to, have this information
in, go to Step 2, and now you can upload a CSV file, a comma separated variable file.
This is an Excel-type of file and you can upload a file that you do just a one-time
mailing to, or, you can go into your Search Leads and you can use the leads that have
been scraped from Zillow or any leads that you’ve already uploaded you can send out
as well.
And if you’d like to upload additional leads, let’s say you have absentee owners that
you’d like to send to, or you have expired listing leads that you’d like to send to.
You can go to the Lead Management tab and you can click on Import Leads and it’ll
put them into the CRM.
If you put them, if you upload them here, it’ll just be sent out one time.
If you want them to be in your database, then you go to Lead Management and put them in.
You can also send a test job out to yourself if you like, if you just want to see what
it looks like when it’s being sent to you.
Or you can send out one postcard using this function as well.
Most of the time you’ll probably be using the Search Lead function, so you can search
your leads any way you like.
And when you search your leads in your system, it’s going to check to make sure that it’s
an address that’s deliverable.
So it’ll go in and check with the US Postal Service automatically and determine whether
or not that address is real.
And you can do it manually by clicking on Verify Address and it’ll tell you, yes,
this is a valid address.
We can really send to these people.
Or you can look at this and if I want to reword the way it’s written, or if I want to add
a name on a lead that’s not there, I can hit Update Address and it’ll allow me to
enter that information, first name and last name, or I can modify the way the address
is showing.
Even if you don’t manually validate these addresses, the system will validate them all
before it sends them to the company that will actually do the mailing for you.
So, it won’t send out any duplicates and it won’t send out mail that can’t be sent
out because there’s no real addresses or it’s an invalid address.
One of the things I wanted to make sure happened when we built this system was to make sure
that it doesn’t send out, you know, five different postcards, identical postcards to
the same people.
I know that as a real estate investor I have a lot of properties.
And I get absentee owner postcards every day.
Sometimes multiples in the same day from the same person because they’re sending them
to me on you know, since I have several properties under the same company they’re going to
send them all to me on the same day to that same address, to that same company and all
I needed, really, was one to throw away because I keep my properties.
But, so, you only want to send out one postcard per person.
So our system is set up so it doesn’t send out duplicates on the day that you’re sending
them out like this.
Okay, so once you’ve picked the postcard you want and put the information in you want
to be put on the postcard, you’ve picked the leads that you want and then the last
thing to do is to save and submit the job.
The first thing you want to do, though, is calculate the job cost and it’ll actually
go in, it’ll figure out how much it’s going to cost to send that campaign.
And you can see there’s 521 cards that are going to go out.
And it’s going to cost $464 to do this.
It shows you what the postage and the printing cost, the cost per unit.
You know, the total cost on that type of deal.
So, now once that’s done, I can either save and hold the job so that I can just come back
to it later when I’m ready to submit it, or I can go ahead and submit it and it’ll
immediately send it out and the next day it’ll be printed and sent out from the service company
that we use that does that.
For now I’ll just save and hold the job.
If you say submit the job, it’s going to ask you are you sure you want to be charged
for this?
And it will charge you, your credit card for that amount.
So that’s it.
It’s really easy to use.
The only other thing that I want to show you here, which is I think nobody else has this.
So I wanted to tell you about this as well, was that you can send out a series of postcards
to a single or to multiple, to either a single lead or to multiple leads by going into the
follow up campaign system and creating a follow up campaign using these postcards and dripping
on a particular lead with multiple postcards over time.
So, let’s say I have, I want to send a postcard to absentee owners over a three-month period
and I want to send them one postcard a week for that three-month period.
I can set up a follow up campaign to do that for me.
And it’ll just drip on that either one person, or thousands of people, depending on how you
set the system up.
So it’s a pretty cool thing to be able to have which I haven’t seen in any other system
out there.
And it also gives you lots of control over which ones that you want to do.
Anyway, I hope you’ll use this system.
Thank you.