FrontPage Tech-- what are the best ways
to introduce new people to your channel?
One way that's real obvious to me
is when you're using the one channel design,
you have a thing called the channel trailer
and the unsubscribe trailer, which I think is a stupid name,
but that's what it's called-- the unsubscribe trailer.
The presubscribe trailer.
Well, it's-- yeah, but it's called the unsubscribe trailer.
I like presubscribe better.
Fine.
But anyways, putting a video in there
that says why they should be watching your channel, why
is it that they want to be here, and help them
understand that in a short period of time.
I would say probably two things.
One-- we all know this-- collaborations.
So if there are other YouTubers, other creators, out there that
are doing something and have an audience similar that you think
would be interested in your content,
reaching out to them for collabs is definitely
one way to attract new people.
And then, I guess, I would-- I mean,
the problem is the question assumes
that the person doesn't know anything about you
or that you exist on YouTube.
And so with that, my thinking is try and do
some promotion outside of YouTube.
Certainly, YouTube itself, you could
do video advertising is actually pretty inexpensive and very
effective, so you could start targeting keyword terms
in YouTube.
But outside of YouTube, I would go on Twitter
and find interest groups and lists
of people that are interested in whatever content it
is that I'll be focused on and reach out to them
and try and build a community that way.
Be very genuine and always offer value.
Don't just go tweet to someone, hey,
I see that you like bicycles.
Check out my bicycle videos.
Because that's just going to annoy people.
If no one even knows you exist, how
do you even get them to start coming?
I talk about this a little bit in my ebook, which I just
released today, called The Secret to Building Your YouTube
Audience.
You guys can get at VideoCritter.com.
Wait, is it a secret?
It is a secret.
I'm going to reveal part of it right here.
It's not really a secret anymore,
because I just wrote it all out and I'm giving away for free,
so-- so you can download it at VideoCritter.com.
But part of why I say that-- like, if you have,
like, nobody even knows about you, a really good way
to even start building exposure is
to tap into existing communities that are already
out there, like Harry Potter or Minecraft.
Like, there's all these little subcommunities.
And start getting involved in those communities
obviously by commenting on videos and stuff,
but a lot of them have social spaces outside of YouTube
where you can get involved in whether they're forums
or whether they're Facebook groups or pages, just, Tumblr.
Oh, I just thought of a great one.
Sorry to interrupt you, but you spawned the idea.
This is an obvious one.
Create videos about the people or groups that
would be interested that you're interested in as well.
I mean, if you can create a video--
I actually followed that.
I mean, if I were to create a video right now
about the greatest YouTube bicycle guy,
he would then see that I'm creating that,
because most people are at least looking
to see what mentions they get and things like that.
The other thing, though, is don't even
limit yourself to online.
I mean, meet ups-- there's a lot of meet ups all over the world.
And if you're into sewing, there's probably 300 people
meeting down the street on Fridays to talk about sewing.
You could go there, do some interviews with them,
do some short videos, put them on YouTube, tell them about it,
and they'll share it.
In terms of building communities,
never overlook Google+ communities.
Great time to get them in while they're fresh.
Get in on them while they're fresh.
There's a community inside Google+,
which by the way gets optimized automatically
because it's owned by Google and shows up in Google search.
If there's Google+ communities that make sense for you to join
into, you can become friends with the people within there
and then eventually start sharing some of your videos
in there.
Don't just plop in there and say here's a video.
But actually go in, interact with them first,
find a good connection, and then start bringing your stuff
in just like you would do in real life.
Then you have a whole new community which will then
re-share your video, and that gives you
some more signals from the outside
as well as some of them will start becoming subscribers
on YouTube and you're off and running.