Alright. Picture influence at the top of a ladder. This ladder has 8 rungs
on it. 8 steps. In this video, we're going to talk about 8 steps to
become an influencer. -Alrighty, let's dive right in. We have 8 steps and only
like 4 minutes. -Sweet. Alright so step 1... -Can you tell who wants to go on
break? Alright, step one to become an influencer. -Define your why. So, I think
it's important right from beginning, you want to gain influence. Meaning, you want
to be able to influence other people, why? Why do you want to do that? And really be
serious about this. Think about it from your ego, pride, side of things. Think
about it from a service. And and just be realistic and hopefully it's from a
place of service and being able to contribute, make a difference, make an
impact. -But if you're being honest, right? It may not. I mean it may not always be
altruistic and nature. It may just be, "Gosh, I'm really good at this. I think I
could influence others and make a pot of money doing it." -That's just a pot. -But
that wouldn't... You're right. It wouldn't be ideally we would want to be able to
recognize those things and say, "And I care." -Well... -It is your discovery. -It is your
discovery. And I... And you want to be... You do want to be open and honest. Like, do
you have ego reasons behind it and just be realistic with yourself about it. When
I talk about influence, I often talk about the responsibility of influence. Of
using that influence for good. To influence world for good because there's
people who admire you they want to follow you. They listen to what you say. I
think you have the opportunity the responsibility to give good advice, to be
a good example. But that's a topic from... For another conversation. -And may not
apply to you specifically at all and I think that's fair that we recognized
that. That there may be some who want to influence purely for personal reasons.
Power, wealth, whatever. And we won't stop our list... -Well, I will say yes.
If you as the viewer are not going to use this for good then don't watch the rest
of these steps because I don't want you to influence the world. -And I'm just
going to say all of you are welcome and we'll hope that our influence will rub
off on you. -Okay. After you have defined your why then define your core message.
What is it that you want to share? What is it that you're about... What's your
expertise? And really hone in on that? Maybe there's some words that you could
define. "This is I'm about. This, this and this. Or this is my area of expertise,
this is how I'm going to help people." Okay, then to really influence, we'll just
move quickly on to step 3. You've got to start to voice that core message. Okay?
So... You... You know you're why, you know what your message is and now let's just get
out there and start sharing it. You can't really become an influencer until you
start sharing that message of influence with other people. -Through well... -Through
speaking, through helping. Obviously we talked a lot about YouTube and how to
use YouTube to grow a following. There's all different... -Blogs, vlogs, articles. -Yes
-If you submit... -If you wanted to influence the world to increase awareness of the
rights of butterflies then on social media, you would start posting a lot
about butterflies. (Both giggling) -It's a big if. It really is. That just came from his brain.
-You were talking about butterflies earlier. -Was I? I don't think so. But anyway, that's...
They're cute. -Okay, step 4. I'm going to say become a celebrity. -Now
that's... I mean, that's like saying, "How to be a millionaire. A, get a million dollars."
You know,I like Steve Martin used to say stuff like that. That's what that sounds
like. Become a celebrity. How though? How do you become a celebrity? -I put this in
here because everyone that I work with and everyone obviously there's going
to be exceptions. But when I when I talk to somebody about becoming an influencer
or when I bring up the word celebrity, it triggers them. They're like, "Oh, well I
don't want to be a celebrity." Okay, but so you want a million subscribers, you want
millions of views on your videos, you want people to listen to what you say.
But you don't want to be a celebrity? It's like there's negative
connotation that comes with celebrity. Maybe it's the the paparazzi. -Yeah, yeah.
TNZ and all those... Yeah. -Yeah. So, there's... But if
you really are going to impact the world in a bigger and bigger way, you're going to
be known by more and more people and you've got to accept the fact of... So
that's really what I'm talking about here is... -Embracing the fact that, yes. If
you do this right, a lot of people will know you. Will know your face, will know
your name. Will feel like they know you personally because they've heard read or
seen you. So if I say voice your core message which was my third step. And you
embrace becoming a celebrity that means that if you get invited to go speak on a
television show, take it. If you get invited to speak on stage or to a local
group or something or you know write a book. That's another way of voicing your
message and you're going to get known, you're going to become known. You're going to
become that celebrity. -Number 5. -Okay, we talked about this one a lot. It's
answer questions. People all around the world are asking questions that you know
the answers to. I mean right now in India, there's somebody on YouTube or on Google
they're typing in a question. -Is Paul McCartney happy? I got that one the other
day yeah from Quora. "Is Paul McCartney happy?" I mean that's a question? -So if
that were part of your core message... -Right. Which it isn't. -The Beatles. -Right.
-But you could go on the core and you could answer that question. And we talk
about answering questions a lot because on YouTube, YouTube such a powerful
search engine that you can create videos that answer questions people are
searching for. -And thus establish yourself as an authority on that topic
and become an influencer. Let me give the example of Kris Krohn. We
created the channel Kris Krohn/ limitless TV. We made a lot of how-to videos
answering questions about real estate. We've now got over 300
thousand subscribers. Rhe channel is doing really, really well.
You know, profit... Profitably. And he meets people at his events that that
definitely see him as a celebrity. It all it all started from answering questions.
You know, "How to invest in real estate with no money? Or how to invest in real
estate with no debt? Or how to get a loan when you have bad credit? Or how to
improve your credit?" Just answering people's questions. That's a very, very
important, helpful step in becoming an influencer. Number 6.
What was it? -Create consistent content? -Yeah. So you got to get your message out
there. I mean on YouTube, what that translates to is at least 5 videos
per week. -It has work. Is what it translates to. It's work. Yeah. -So, how many episodes are we
shooting to film today? I said shooting because we're sort of... We have... -Well,
we're saying we're shooting 24. But... -When we film, we film in bulk.
We generally film 20/21 episodes every single time we film. So
that you know, that gives us many weeks worth of episodes but it's a
lot of work to maintain this consistency. -Yeah. But that that's true. Consistently
get your message out there and and keep the message consistent with who it is
that you're trying to be. -With your brand, with your core message.
-Yeah. -So now, I want to just kind of give a general rule about know how to get
specific results on a platform. We obviously talked a lot about YouTube and
LinkedIn. There's specific ways because I know how to get results on YouTube and I
know how to get results on on LinkedIn. I don't know how to get results on Twitter.
And you know how often I tweet? -Never. -I don't. I don't ever tweet. Sometimes
there'll be a thing that will allow me to check a box. Should I send this or turn
Twitter too? And I'm like, "Okay, sure." But I don't know how to get the results like I
do on the other 2. So I don't... I don't tweet. And a lot of times, we're taught
that you should create a piece of content and then post it here, here, here,
here and here. Put it on the blog, put it on Instagram, repost it here and here.
And I just call that spam. And so my recommendation, if you really want to
become an influencer know where you can get results and really grow a tribe and
just focus all your effort and attention there. Just for the sake of this
conversation, we are doing more on LinkedIn video. For those of you watching
this video on LinkedIn, you can see that obviously. And were exploring podcasts. So
if those of you are hearing this audio on a podcast, that means that we found a
way to make it... Make it work efficiently and whatnot. But those are the 3
areas that I'm working with. YouTube, LinkedIn. And podcast is a great,
great way to build a following. -Step number 8. Nurture
your following. -Now, what do you think that means? -Well, it kind of sounds a little
bit like the culmination of everything we've been talking about. I mean so take
care of and please them and... You tell me on what did you mean. -Yeah,
well on YouTube, if you've got a big following and they comment, respond to
their comments. -Oh, comments. Well, sure. -Yeah. Or on LinkedIn. If there's comments or
whatnot, respond to them. -Yeah. Address their concerns. Address their replies, the
responses, their comments. Because a lot of people don't do that. And it does. It
kind of makes you feel like, "Well, you just asked me to leave a comment. You
said this and that. And I did but I didn't get a thumbs up. I didn't get a
happy face. I didn't even get anything." Star! -The goal here is to really to build
a relationship. So you've got somebody who you've drawn in through these
marketing efforts that see you that are like, "I think I want to follow this
person." And if you can respond to them and nurture that relationship, they
really will follow you and that is how you build a following and become an
influencer. -Just don't call them at home or go to their house. That's
just that's going to go... -Yeah. You have some examples or experiences with this? -No. No but restraining orders,
the stalker, moniker. You just want to avoid all of that. Remember Jeff Hornacek? -I do, indeed.
-Utah Jazz basketball player? Somehow, I found out where he lived and I delivered
a birthday present to his door on his birthday. -There you go and you were
arrested or...? Did you get away with it? -I did. I lift it on his door, ring the
doorbell and ran. And the bomb squad came out? -And I gave him a package of M&Ms. And
but I also had a self-addressed stamped envelope with the basketball card of him
saying, "Will you please sign this?" And he signed it, put it an envelope and emailed
it to me. -Oh, that's a sweet guy. You must have been a younger kid. I was high
school. -Yeah. So we live and learn everyone that's what it's all about.
-I felt my face turning red. -You're fine. You have to share those personal things.
That's nurturing your following. See, these people they trust you. They're
learning things about you and now they're learning even more personal
things that are kind of cute. -And that's an example of Jeff hornacek nurturing his tribe.
Because that was a big fan of Carl Malone/Stockton. -Hornacek. You got to
love it. -Good. -Oh, that's hot, right honey? Don't get me started on voices. -We have...
We got to do an episode on voices impersonations.
If you like, tell us in the comments below. What voices do you like to hear
Scott do? Anyway, like, subscribe, share with us if we missed anything on how to
build an influence and we'll see you tomorrow.