hello hello my name is alice and i like to design things and get creative so
in today's video i'm actually gonna do a challenge which i'm not sure it probably already exists but
i feel like it's a pretty cool idea credit to whoever made this unless i've made it i
don't really know but this is the blind design challenge so the idea is to draw from memory
so i have six logos we'll see if i get through them all it might end up being a really boring
and long video so i'll probably shop some out but these are just brands that came to
mind uh let me know if you like this kind of video subscribe if you want already and yeah let's go so
the first brand favorite of mine is primark so my idea is i'm gonna pick the color scheme and i'm
gonna try and match this logo as closely to the actual logo as possible and then once i've done
it i'll google it and then we'll see so primark color i feel like it's like a bluey greeny color
so straight up let's try and find that so i feel like it's like a tealy blue shade so maybe maybe
that's a bit green maybe that that seems okay and now i've been thinking about this because i wrote
these names down last night i'm pretty sure that primark's old logo unless i've just imagined this
used to be uppercase first letter and then lowercase and then i think they've changed it to
all uppercase i'm just trying to picture like the sign it's not very often that you walk into
primark and look at the logo you're looking at the clothes you know so i was literally
in there like last week and i can't remember so i'm gonna go with what my gut thinks and that is
i'm pretty sure it's all capital letters so let's go capital letters and i think it's
quite straight rigid fonts i might need to go into adobe fonts and download some
but for now i'll see if there's any that sort of call my name why does that one aerial why
do i feel like it used to be that it's a very basic font isn't it that could be interesting
so the avenir next this is like one of my favorite fonts i use this all the time
i feel like this could be it or close to it so as you can see there's loads of different
versions of this and i'm like that looks far too chunky i'm thinking that regular
yeah regular because the the light looks too hard to read let's put that in the color
it's that color maybe make it a little bit darker just a touch okay i'm all right with that so that
to me seems like it could be pretty accurate i'm actually gonna change the track in let's go with
a hundred what's your problem dude say hello to everyone this is gus gus likes to make himself
known he's gonna stand on my keyboard now he's very vocal bless him are you gonna sit under
the computer i don't know if you can see but this is gus's tail he's sat under my laptop
all right let's just ignore that the cat wants to get involved and he stood on my stood on my
laptop there we go so of course i feel like it's somewhere in between the tracking is either 200 or
100. does this matter probably not so let's just go middle of that 150.
okay i'm happy with that let's have a quick look and see if i got that right so hi mark ooh i think
i'm pretty close okay it's definitely more blue you can see that straight away scale that down
i mean that's pretty accurate it's definitely more blue and i was saying that was and i was
like i'm sure it's like a bluey green it's not blue green it's pretty much just blue the track
in could probably get that like at 200. do you reckon that would make a difference yeah
tracking's pretty much at 200 the fun not far off the only thing i can really notice obviously it's
slightly different but this k is very different other than that pretty impressed with myself
not gonna lie that was a good start wasn't it next one i wrote down was google and i've just realized
i've been on google so i literally sort of just saw that logo two seconds ago however i didn't
really pay attention i think actually i'm pretty sure it's all regular lowercase sort of vibes
capital at the beginning let's set the tracking back to zero and let's try and find a font i'm
not gonna do the colors first this time because i feel like i'm gonna just shoot myself in the foot
okay these aren't the vibe no so it's definitely sans serif so it doesn't have any accents
on it see it's gonna be obviously google will have paid for their own phone it won't be
surely it's not like a generic font but i'm gonna try and find one that's near i need to go on adobe
fonts but i know i've got google open oh i'm trying i've tried not to look at it okay adobe
fonts i saw a little uh inkling of it covering my screen up no cheating here we want clean we want
sans-serif i'm going to type google into here it has one of these weird g's on it doesn't it maybe
that's a good one i'm just going to open a few and then we'll figure it out i swear it used to have a
squiggly g but i'm gonna look for things i feel like if they still have that's definitely got a
name the squiggly g or they've recently changed it but my gut tells me to go with the squiggly
one not the professional word i wouldn't have a clue what the professional word for that is see
this just doesn't look right that g gonna go for a squiggly one feel free to correct me if you know
the technical term if there is one i actually studied type at uni but it just didn't go in my
brain at all so that kind of thing i remember see this looks like a similar weight this one
this one's calling to me here he is devil child so i've narrowed it down
i've got cozy moda great name and agenda so what i'm gonna do i'm just gonna activate them all and
we'll have a look quasimodo let's have a quick oh this has like different g's maybe it's got them
like a choice of them really maybe i'm not quite as confident in that what was the other one agenda
it's not bang on like neither of them are okay i like the shapes of the g's and the o's in that one
so i'm gonna go for that one now for the tracking i'm gonna lower the tracking very slightly and now
i'm gonna just copy it out just in case i change my mind but i'm gonna expand it
so create outlines ungroup and now wish me luck so i'm gonna choose some colors so let's do swatches
so one two three so i think there's five colors one of them repeats color number one pretty sure
they have a green definitely have a yellow i'm saying this like i know i don't red
i'm definitely gonna be changing the shades of these bought see that's too dark but i feel like
this is too light blue i'm definitely gonna change the shades but i'm just gonna try and
figure this out this is hard okay i feel like orange but then would they have orange and yellow
see the blue feels like it could be right no then that one repeats this is sort of calling to me
is it right definitely not i mean we'll find out
i don't think that's far off i feel like if you saw that you'd be like something's not right but
i mean i can go with it let's go to edit edit colors recolor artwork and i am just going to
switch the colors around with this i don't think orange is in it maybe that okay i'm gonna go with
that pretty sure it's not right but i'm gonna do it okay let's go and find the logo oh there's only
four colors one two three four that's why there definitely isn't an orange that's like a yellowy
can i copy this image they've changed the g i mean that's a very poor attempt this one's
the right color the l is the right color but everything's my all my colors are really dull
and depressing and they've completely changed the g i want to know whether have they changed the g
old google logo i want to see if they've changed it am i losing my mind
no i'm not losing my mind so obviously this is an updated one but one of the
old school ones still the same colours but has a squiggly g okay i feel a bit better now
so poor attempt but could have been worse that's my conclusion of that one okay next one next one
i have written down very random sort of makes sense considering gus has been making appearance
it's pets at home i now find myself there quite a lot because obviously we have gus i feel like
the pets at home logo is in a square pretty sure it's green so green square white text
i'm not sure if it's like a rectangle so like all the words are in a line or if they're stacked i
feel like this is gonna be the worst out of the lot but we'll see pets at home i'm gonna draw a
box my instinct is to do a rounded box this is so weird again it's one of those things that you just
know and recognize but you don't really look at it like it's just sort of there so let's get a green
color i'm pretty happy with that color that was a fluke literally the first one i clicked and let's
make text white now i feel like it's definitely in a square however not quite sure on the placement
see i could have been really sneaky about this video and like looked yesterday and had a bit of
an inkling honestly i didn't want to do that to myself and mainly i was quite intrigued to see
like how i remembered things what's that gotham bold that's calling to me maybe it's all like left
aligned to be honest i don't really have any more ideas for this one so should we just google it
pets at home logo look how it's in a square i knew it wasn't a square let's copy this in it's all in
lowercase which i really didn't think it was i don't know why but it's nowhere near it's like
the color green obviously theirs is bolder and brighter it looks like i seem to pick the blane
boring colors to be fair right at the beginning of this i was like has this got a capital letter or
is it lowercase turns out it's lowercase hang on let me like revert back the font i am not
far off i think the font itself pretty accurate so if i literally put these in lowercase especially
the pets word that's pretty accurate the font so i'll take that small victories next one
we've got etsy which will be interesting because i go on etsy quite a lot i have the app on my phone
i shop on there all the time in theory should know pretty sure again it's in a square trust trusting
my instinct and i'm pretty sure it's a rounded square either that or that's just how i remember
the app on my phone because that's where i shop then it's literally just obviously the word et
c all lowercase in white and i think it's a sans-serif font so no like twiddly bits but
i think it's sort of rounded like that looks that looks like etsy's had a rebrand currently
so let's have a look if we can find some like rounded edges fonts might need to go
into adobe fonts again let's go to adobe fonts so we want grounded sans-serif
this one looks interesting so i've gone with filson pro and rooney sans i don't like that one
this speaks to me a little bit more it's a little bit more like flowing i'm gonna go with that one
because it looks less rigid suddenly got a bit of the fear that it's not a lowercase e
but we're just gonna try it etsy logo what oh my god i am literally completely wrong
let me just look at the app logo have i lost my mind okay completely wrong firstly it's serif
secondly it does have the capital e you know what that's because i started off really cocky
at the beginning i was like i know what this is pretty sure it's this and it wasn't let's just
compare them so obviously it got the orange didn't get the shade of orange nowhere near this is like
neon bright orange this looks like like easy jess logo let me get the easyjet logo yeah
what how did i do that what is wrong with my brain look at that literally easyjet
well i was all full of it i go on etsy a lot it's on my phone i shop there all the time
clearly i'm not taking anything in clearly i'm just mindlessly clicking things oh dear okay the
final one is what i'm quietly confident about and that is cricket so the qriket logo 100 is green
also pretty sure that it has little antennas on the c is the c capital letter i'm not sure and
i feel like it could be sort of like avenir next font again my favorite font let's go avenir let's
change the tracking so take the tracking back to normal i feel like the qriket logo is pretty basic
maybe minus 10 tracking terms of green i'm gonna go with that that literally feels right
so when cricket hasn't got like its full name it has like the c with the antennas i'm thinking like
shrek antennas but i don't know if that's right like this can we get this to do a cap on the end
just like a circle do you know what i'm gonna say it i'm pretty confident about this one and
i actually don't really use my cricut that often but there's something about that logo
it's simple but i really like it so i guess i've sort of taken that
on board i guess i'm saying this like i've seen the result i haven't i'm gonna shut up because
i'm gonna just mess it up again i feel like it's something like that okay i'm gonna go for it so
cricket logo i mean okay the antennas aren't just straight let's copy this in i'm pretty impressed
with myself for that one apart from the weird antennas so it's definitely not a shrek antenna
they're curved i hadn't really registered that their curve which is interesting
the c is uppercase why do i have an issue with this why can i never decide
but if you uppercase the c that i chose
i am not angry at it apart from the stupid antennas i mean they have little dots on the end
i am happy with that it does have a little tm on it
okay i can deal with that so all in all let's zoom out let's have a look at what i did in this video
let's go right back to the beginning primark which actually i think was the most successful one
first one we did primark top one is the one i did bottom the one is the actual one i'm happy
with that that's definitely the best one arguably the easiest one because i go there a lot and it's
very well known but then again google is saying what's that excuse then there's google i sort of
i had an inkling of the colors repeating but there weren't as many colors as i thought and they've
changed the g they probably changed that g years ago as well and i didn't realize but at least i
knew where the capital letters were and where the lowercase letters were i'm going to take that then
pets at home this was a lazy attempt really wasn't it like i didn't even try and lay out i didn't
like the green almost there just needed to be a bit vibrant so i got the colors right but
obviously the layout not really the font however good again the capitalization of the letters
not good but could have been worse etsy awful why did i bother i went in with so much confidence
turns out i didn't have a clue literally it couldn't be any different there's a capital e
the font is serif the color i've basically as i said made the easy jet logo and then finally
cricut which actually i'm really impressed with so i basically started strong and finished strong
in the middle bit up and down but i'll take it i actually really enjoyed filming this video
let me know if you enjoyed watching it i'd love to do this again maybe you guys can submit some
logos brand names on instagram and we'll we'll try it again so let me know in the comments if
you did enjoy it give me some brand ideas and i'll see you next time for another one bye
you