According to a recent report from the New York Times, users on Truth Social are getting
absolutely furious with Donald Trump because as one user put it, you're scamming us. Now
they're not talking about Donald Trump's inevitable departure from Truth Social, which is probably
coming this summer when his exclusivity agreement expires. They're actually talking about the
quality or lack thereof of the ads running on Truth social for products that many of
them believe amount to the modern day equivalent of snake oil. Here is what it is. And, and
before I get into this, lemme just say truth social like many other conservative media
platforms, gab, getter Parlor, uh, have struggled to attract the same kind of advertisements
that you would see on, you know, Twitter or Facebook. They're not getting big, massive
brands willing to come in and put their content out there because especially on truth social,
there's very little moderation. So you have a lot of hate speech, you have a lot of horrible
imagery and brands don't want their ads to pop up in between, you know, horrible things,
horribly racist things said on social media, which is actually why Elon Musk is having
a big problem with advertisers right now on Twitter because he's allowed all that crap
back on the platform. But here's what this says.
Ads from major brands are non-existent on the site. Instead, the ads on truth social
are for alternative medicine, diet pills, gun accessories, and Trump themed trinkets.
According to an analysis of hundreds of ads on the social network by the New York Times,
the ads reflect the difficulty that several far right platforms, including Rumble and
Gab, have faced in courting large brands, preventing the sites from tapping into some
of the world's largest ad budgets. All right, so you got bad ads, like why is that these
people off? Because not only do you have bad ads, but you have bad ads everywhere that's
making it very difficult for users to properly navigate the site. Uh, the times continues
over time. The low quality ads on Truth social have irritated its own users who have complained
to Mr. Trump after repeatedly seeing the same disturbing images or after falling for misleading
gimmicks. , the Times reporting, uh, uh, one user complained directly to
Trump at a response to his, uh, uh, truth post. Can you not vet the ads on truth? I've
been scammed more than once. I mean, fool me once, shave on you, fool me twice. I mean,
right? Isn't that how the saying goes? Like it's kind of your fault at that point. ,
you see ads for a diet pill or
What other, uh, snake oils being sold that day on true social? I'm like, you know what?
Why not? Don't darn it. But then you go back and you're like, well, this one's gotta work.
, no, they got me again, Mr. President, please do something about this. Yeah, that
one's kind of on you, bud. I'm sorry, I got no sympathy for you on that. Uh, but by the
way, it's not just the users that are having problem with the ads, it's the advertisers
themselves. Listen to this. Maxwell Finn and online marketers said in a YouTube video that
he was one of truth socials top advertisers spending more than $150,000 on ads, including
those for Trump themed hats, shirts, coins, and novelty bills. In the video he called
the ad platform frustrating and bare bones, adding that it lacked even basic functionality,
forcing his company to manually track ad performance, a method that would have, uh, that would prove
impossible for advertisers with larger budgets.
Do I think this is a platform where you can be spending tens of thousands of dollars a
day, especially if you have only a few products? No, probably the audience is just too small.
So even this guy who's like an advertiser, he's like, listen, this is nothing there.
The platform sucks. Like the backend sucks for advertisers. Everything about it is total
trash. And here's the thing, according to this report, truth social is also burning
through 1.7 million a month somehow. Um, so they're hemorrhaging money. They can't raise
more money because of the ongoing s e c investigation and with reports that Donald Trump is desperately
wanting to get back on Twitter and now he's gonna be back on Facebook. I think all of
this points to truth, social, continuing to die, this very slow, painful and embarrassing
death. I don't think it's gonna rebound. I do not think the digital world acquisition
deal is going to go through, and I think it's only a matter of time before truth. Social
shuts down for good.