Hey Podcaster I'm Tim Wohlberg your Podcast Performance
Coach with another actionable tip. So you can grow your authority and convert with ease.
Today’s tip is… all about how to change the name of your podcast
Did you notice? I changed the name of my show. Not a total rebrand… just a slight name
change.
When I started my show and was thinking of a name, I knew the format was going to be
tight, and short with just one tip to make you become a better podcaster. So, when I
thought of the name just the tip, I knew there were some sexual innuendos there but I also
thought that it could attract some eyeballs and I might get noticed.
Plus it was on brand for me. I like to have fun, I’m jokey and sometimes a little immature.
That was 5 years ago.
And it wasn't until just a few months ago someone reached out to me and asked if I was
aware of the connection between this phrase and rape culture.
And I have to admit, naively, I had no idea. Just the tip is used a lot online and a lot
of other places, in an effort to be funny.
In this new light. I don’t think it’s funny anymore. And it can be offensive and
insensitive, especially to women.
So it’s time I lose it.
I’m changing the name of my show from Just the Tip to Just One Tip.
But don’t worry, I'm not changing the theme music, you guys don't have to learn a new
dance. I get regular comments on how people love
to dance to my theme song. So you can still do that.
But for me, this is a good reason for me to change the name of my show.
There are a couple of other reasons to change your name. You might be doing a total rebrand
of your show. You might be changing the name of your business. Or maybe it’s just a pivot.
And you’ve discovered a way to niche down and narrow your audience even more and you
want your brand to reflect that.
Changing the name of your show can make you more findable, more searchable. In most cases
it’s better to be clear rather than clever when it comes to naming your show.
If you're thinking about doing it, do your research. Spend some time picking that new
name. It’s not something you should do lightly. What does the podcast landscape look like
in that niche with that new name? What websites, books or other properties are using that name?
Can your tagline be the differentiator?
Once you’ve done the work and settled on the new name, there’s only one thing you
need to do. Just change your RSS feed.
DER
Um
What the hell is an RSS feed? It’s gobbledygook. I had to spell check gobbledegoop. I thought
it was with a p but it ends with a K I did not know that.
In other words gibberish.
Anyway your RSS feed is just this long string of code that gets pushed out by your podcast
host. You may have never seen it. Nor do you need
to. All you need to know is that that code has
all your show info in it.
So you just need to log into your podcast host, whether that be Libsyn, podbean, buzzsprout,
and change your main show settings.
There are really only 2 things you need to update.
The title, the name of your show and your artwork.
That’s basically it. But there are a couple of other things you’ll need to consider
when you’re rebranding or renaming your podcast.
Don’t keyword stuff. Don’t be adding keywords into fields that they don’t belong or you’ll
get kicked off of Apple Podcasts. It happened to me a few years ago. Listen to episode 68
for the deets.
When it comes to your artwork, make sure to change the filename of your artwork. If my
jpg or png file is named JTT-artwork. I’d want to call it, JTT-artwork-2 or dash 21
for the year or dash r for revised.
If you don’t, when spotify or apple reads your RSS feed, it won’t look like anything
has changed and it may not update.
Also, you might want to update your show description to reflect the shift in your show.
You might change the author if you’ve brought on a co-host.
Your podcast rebrand or pivot might put you in a new category. So, look to see if you’re
still in the right one or need to change them.
Did you change the name of your website or your copyright? Then update those too.
Changing these show settings within your podcast host will automatically change the code in
your RSS feed. It won’t change the RSS feed address or URL. You don’t need to change
the actual feed address. And you don’t want to. Some hosts call it a slug. Libsy’n’s
looks like your showname.libsyn.com/rss
Leave that alone.
Just change the show setting I talked about. Title, Artwork, description, author and categories.
And you’re good to go. Give it at least 24 hours for these changes
to take effect.
And let your audience know too. Tell them why you made the change. You might weed out
some people you’re not serving anymore while at the same time making others recommit to
your show because you’re even more in line with what they want.
Changing the name or re-branding your podcast is not a big to-do. Just make sure you have
a good reason to do it.
And I hope that’s just one tip you need… nope. No. Doesn't work.
I’m keeping the old one. Again. I hope thats just the tip you need.
Is your podcast still working for your business? You might need a podcast tune-up?
It could look like a rebrand or maybe it’s just a podcast pivot.
Let’s tweak it out together. You’d be surprised at what you’ll get out of a FREE
15-minute call with me. Just you and me, talking about your show. For some, it’s all they
need. To book your free 15-minute coaching call just go to PodcastPerformanceCoach.com
I'm Tim Wohlberg See Ya!