UK
UK KITTY
UK KITTY LEPERS. IF YOU HAVE WONDERED WHERE YOUR CAT'S WILD SIDE COMES FROM,
WITH NO FURTHER.
COFOUNDER AND CEO OF BASE PAWS
DEVELOPED A PERFECT CAT DNA
TEST TO HELP EXPLAIN YOUR
KITTIES MEOW.
THANK YOU FOR BEING HERE.
>> GOOD MORNING, THANK YOU FOR
HAVING ME.
>> I WANT TO HEAR ALL ABOUT
YOUR PRODUCT AND HOW IT WORSE.
TO A LOT OF PEOPLE WONDER ABOUT
FELINE DNA?
>> ABSOLUTELY.
FIRST OF ALL, THIS IS A PERFECT
WAY TO GET TO KNOW YOUR CAT
BETTER.
THIS IS A GENETIC TESTING
COMPANY FOR CATS.
IF YOU ARE A CAT LOVER, A DNA
TEST SHOULD DEFINITELY BE PART
OF YOUR TOOLBOX. YOU HAVE YOUR
VETERINARIAN, YOU HAVE ALL OF
YOUR OTHER CAT KNOW HOW, BUT
YOU HAVE TO GET TO KNOW YOUR
CAT.
YOU HAVE TO REALLY UNDERSTAND
THE HEALTH ISSUES, THERE'S NO
BETTER WAY.
>> THAT COULD PROVIDE A LOT OF
INSIGHT AND HELPFUL
INFORMATION.
CAN YOU TALK ABOUT WHAT MAKES
BASE PAWS UNIQUE FROM SIMILAR
PRODUCTS?
>> ABSOLUTELY.
IF YOU ARE A CAT OWNER, YOUR
CAT'S HEALTH IS IN YOUR HAND.
A DNA TEST WILL TELL YOU THINGS
LIKE GENETIC DISEASES AND
THINGS THAT LATER ON IN LIFE
MIGHT COME UP, AND COULD SAVE
YOU A LOT OF MONEY ON VET
BILLS.
THERE'S ALSO THINGS THAT ARE
DELIGHTFUL LIKE WE CAN TELL YOU
WHAT BREED YOUR CAT IS. YOU'VE
ALWAYS BEEN TOLD YOUR CAT LOOKS
LIKE A MAIN TUNE, BUT YOU DON'T
KNOW UNTIL YOU DO A DNA TEST.
WE REALLY FOCUS ON
UNDERSTANDING HEALTH.
>> INTERESTING, CAN WE SEE HOW
IT WORKS?
CAN YOU TALK IS A PROGRESS?
>> ABSOLUTELY.
DOES HAVE ALL SEEN THESE DNA
TESTS.
YOU OPEN IT UP AND THERE'S A
LITTLE SWAB INSIDE.'S ON THE
INSIDE OF YOUR KITTIES MOUTH,
NOT AS HARD AS IT LOOKS, IT
ONLY TAKES A SECOND.
SEND IT TO OUR LABORATORY AND
WE DO ALL THE SEQUENCING FOR
YOU.
IN ABOUT FOUR WEEKS YOU HAVE A
DNA REPORT.
IT CAN GO ON THE WEBSITE TO SEE
WHAT IT LOOKS LIKE.
IT HAS TWO DIFFERENT SESSIONS,
WE TELL YOU ALL ABOUT THE BREEDS
EDUCATE YOU ABOUT HOW THEY CAN
BE BROKEN DOWN BY THE PRE-. WE
LOOK AT 40 DIFFERENT HEALTH
MARKERS TO TELL YOU IF YOU HAVE
A POSITIVE HEALTH MARKER OR
HAVE PEACE OF MIND.
TOGETHER, THAT IS ONE OF THE
BEST WAYS YOU CAN GET TO KNOW
YOUR CAT BETTER.
>> HE MENTIONED TO, OTHER THAN
BREED, YOU TEST FOR OTHER
THINGS.
CAN IMAGINE SOME OF THE OTHER
THINGS THAT ARE TESTED FOR?
>> ABSOLUTELY.
WE ARE ALL HOME RIGHT NOW.
HOME IS WHERE THE CATS ARE.
YOU ARE SITTING AT HOME AND
WATCHING YOUR CAT AND WONDERING
WHAT KIND OF CAT IS THIS.
I'VE ALWAYS THOUGHT IT WAS X
BUT MAYBE IT IS Y. SO WE CAN
IDENTIFY DIFFERENT TRAITS THAT
ARE PART OF YOUR CAT, WE CAN
TELL YOU IF THE COAT COLOR OR
LENGTH IS ONE THING OR ANOTHER.
WE REALLY LOOK AT DIFFERENT
BREEDS AND WE LOOK AT THINGS
LIKE EACH CM OR PK BECOME A
REALLY IMPORTANT HEALTHCARE
MARKERS THAT ARE SPECIFIC FOR
CATS.
YOU MIGHT NOT KNOW, BUT CATS
DON'T LOVE DRINKING WATER
SOMETIMES THE KIDNEYS GET
MESSED UP. TESTING FOR THOSE
HEALTH ISSUES IS CRITICAL.
SMACKED THIS IS VERY
INTERESTING.
THE RESULTS TAKE ABOUT FOUR
WEEKS?
HOW RELIABLE ARE THE TESTS?
>> THERE'S TWO DIFFERENT THINGS
THAT WE ALWAYS LOOK AT.
WE LOOK AT HOW CLOSE ARE WE
GETTING TO WHAT THE BREED IS OF
THE CAT, AND CATS ARE NOT DOGS,
WE ALWAYS THINK I KNOW THOUGH
DOG DOWN THE STREET MUST BE A
PUREBRED, BUT IT IS NOT REALLY
LIKE THAT WITH CATS.
CATS ARE ALL MONTHS.
IT IS VERY, VERY RARE. A FEW
PERCENTAGE POINTS OF ALL THE
CATS IN THE UNITED STATES ARE
PUREBRED. SO, WHEN SOMEBODY
COMES TO US AND SAYS I'M
ABSOLUTELY SURE I HAVE A
RUSSIAN BLUE, WE TELL THEM MAYBE
NOT 100%, MAYBE SOME ELEMENTS.
IT BECOMES A CONVERSATION.
IT BECOMES SOMETHING THAT THE
OWNER IS REALLY INTERESTED IN.
THE FIRST THING THAT WE DO IS
DISPEL THE MYTH OF PUREBRED
CATS AND HAVING, EVEN ADOPTING.
IS VERY RARE.
WE TRY TO CELEBRATE NEXT BREED
CATS.
JUST BECAUSE YOUR CAT IS MIXED
BREED DOES NOT MEAN ANYTHING IS
WRONG WITH IT
>> I HEAR THAT YOU ARE ON THE
ABC SHOW SHARK TANK.
HOW DID THAT GO?
>> SO, IT IS SO HARD TO GET ON
THAT SHOW.
YOU WORK SO HARD, I HAD THIS
BIG PLAN OF PUTTING MY CAT IN
THE SHARK COSTUME INTO DOING A
STICK WITH THAT, BUT THAT WAS
NOT WHAT HAPPENED.
IF YOU WATCH SHARK TANK, PLEASE
WATCH YOUR EPISODE, IT IS
REALLY FUNNY.
AND WE GOT A DEAL WITH TWO
SHARKS AND ONE OF THEM BECAME
OUR OFFICIAL ADVISOR AND HE HAS
BEEN INCREDIBLY HELPFUL ALONG
THE WAY.
SO IF YOU HAVE SMALL PROJECT
AND YOU ARE THINKING ABOUT
SHARK TANK, DEFINITELY GIVE IT
A SHOT.
YOU MIGHT GET AN AWESOME
ADVISOR.
>> I LOVE THE ON-SITE, I THINK
THAT IS VERY COOL.
CONGRATULATIONS.
AND THANK YOU FOR NOT SPOILING
THE ENDING. IT SEEMS LIKE YOU
ARE ONTO SOMETHING, THIS IS
VERY, VERY INTERESTING.
SO, THANK YOU FOR