>>> WELCOME TO THE AD COUNCIL'S ANNUAL AWARDS DINNER.
AND JUDGING BY THE BAR TAB, YOU ARE ENJOYING YOURSELVES.
[ LIGHT LAUGHTER ] TONIGHT, WE ARE PROUD TO PRESENT
THE AC ANDERSON LIFETIME ACHIEVEMENT AWARD IN ADVERTISING
TO A MAN WHO LET US KNOW THAT WHEN IT CAME TO McDONALD'S,
WE'RE LOVING IT. AND ASKED THAT FAMOUS QUESTION,
GOT MILK? I'M SPEAKING OF COURSE ABOUT
MARTIN HAMILL. [ APPLAUSE ]
>> THANK YOU. IT IS A TREMENDOUS HONOR TO BE
HERE. INTO AFTER DINNER WE'LL TAKE
LOOK AT SOME OF THE AMAZING AD KPANTS HE CREATED.
BUT BEFORE WE EAT, WE THOUGHT WE COULD LOOK AT SOME OF HIS
EARLIER WORKS. HE GOT HIS START BY CREATING A
SERIES OF PUBLIC SERVICE ANNOUNCEMENTS IN THE EARLY '80s
KNOWN AS THE SMART CHOICES CAMPAIGN THAT WARNED TEENS ABOUT
THE DANGERS OF DRUGS, ALCOHOL, AND OTHER ISSUES.
>> WOW. YOU GUYS DID YOUR RESEARCH.
I WAS REALLY PROUD OF THOSE. WE HELPED A LOT OF KIDS.
>> WELL LET'S TAKE A LOOK AT A FEW OF THOSE GROUND BREAKING
PSAs NOW. ♪♪♪
>> HEY, DOUG, DO YOU WANT A CIGARETTE?
OH, COME ON. DON'T BE A BABY.
IT'S COOL. TRY IT.
>> SMOKING? NO WAY.
THAT'S GAY. [ LAUGHTER ]
>> IF SOMEONE PRESSURES YOU TO SMOKE JUST SAY, NO WAY, THAT'S
GAY. [ LAUGHTER ]
>> I HAD FORGOT ABOUT THE TAG LINE ON THAT.
YOU KNOW, IT WAS DIFFERENT TIME. THE WORD GAY WAS VERY COMMON
WITH KIDS. IT JUST KIND OF MEANT BAD.
YOU KNOW, THAT HAT IS GAY. YOUR CAR IS GAY.
SCHOOL'S GAY. YOU GUYS UNDERSTAND WHAT I'M
SAYING, RIGHT? >> WELL, AFTER YOU ENCOURAGED
YOUNG PEOPLE TO SAY NO WAY, THAT'S GAY --
>> YOU DON'T HAVE TO PUT IT LIKE THAT.
>> YOU WARNED THEM ABOUT THE DANGERS OF BULLYING.
LET'S TAKE A LOOK. >> DOUG?
WHY ARE YOU HANGING OUT WITH HIM?
HE CAN'T EVEN WALK. >> YEAH?
WELL, I CAN. AND I'M WALKING AWAY FROM YOU.
ACTUALLY, LET'S ROLL. ♪♪♪
>> MAKING FUN OF SOMEONE WITH A DISABILITY IS RETARDED.
[ LAUGHTER ] >> OKAY.
OBVIOUSLY, THE ENDING DOESN'T HOLD UP.
THAT WORD AGAIN. IT WAS VERY COMMON.
WHERE'S -- SHALL WE BRING THE CHICKEN OUT?
LET'S EAT. >> DINNER ISN'T QUITE READY YET,
I'M AFRAID. WE WERE GOING TO SHOW THE
ANTI-DRINKING PSA WITH THE INTERRACIAL COUPLE.
BUT IF YOU'D RATHER -- >> OH, NO.
NO. THAT'S GREAT.
THE INTERRACIAL COUPLE. YES.
PLAY THAT ONE.
>> OH, I DRANK SO MUCH LAST NIGHT.
I'M SO HUNG OVER. >> OH, ME TOO.
♪♪♪ >> WHEN YOU DRINK, YOUR CHANCES
OF MAKING A GOOD DECISION ARE SMALLER THAN A MIDGET.
[ LAUGHTER ] >> YOU KNOW I'M FEELING -- I'M
FEELING VERY SICK. I NEED TO GO -- CALL AN
AMBULANCE. >> YOU ARE NOT SICK.
SHAME ON YOU. >> COME ON, CAN WE SEE SOME OF
MY MORE RECENT WORK? >> YES, YES.
WITH PLEASURE. YOUR FIRST BIG COMMERCIAL
CAMPAIGN PAIRED A BLOFD SNACK WITH A BEHALFED ENTERTAINER.
I'M SPEAKING OF COURSE ABOUT JELLO AND YOUR GOOD FRIEND, BILL
COSBY. LET'S TAKE A LOOK.
[ APPLAUSE ]